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Table of Contents
Chapter 1 - North and South Meet: Two Sides of the Same Coin
Chapter 2 - The Start of Noelle-Elaine: Smooth Sailing
Chapter 3 - How It Changed: What Did We Do to Get Out of the Mess?
Chapter 4 - Developing Our Business Model: What Made It Work?
Chapter 5 - Divide the Workload, Stretch the Dollar
Chapter 6 - Making Impressions
Chapter 7 - Being Women in Business
Chapter 8 - Tenacity
Chapter 9 - A Taxing Time
Chapter 10 - The Aftermath: Going On after a Crisis
Chapter 12 - Final Chapter: Life Goes On
A Final Thank-You
A PLUME BOOK
You Buy the Peanut Butter, I’ll Get the Bread
Best friends and business partners, KIRSTEN POE HILL and RENÉE E. WARREN cofounded, fifteen years ago, Noelle-Elaine Media, Inc., a New York City-based event, management, media relations, and video production agency with many notable corporate, non-profit, and celebrity clients.
Ms. Warren, who is an award-winning producer, and Ms. Poe Hill met when they were both working at CNBC, Ms. Warren in production and Ms. Poe Hill in media relations.
Published by the Penguin Group
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Penguin Books Ltd., Registered Offices: 80 Strand, London WC2R 0RL, England
First published by Plume, a member of Penguin Group (USA) Inc.
First Printing, March
Copyright © Kirsten Poe Hill and Renée E. Warren, 2009
All rights reserved
REGISTERED TRADEMARK—MARCA REGISTRADA
LIBRARY OF CONGRESS CATALOGING -IN-PUBLICATION DATA
Poe Hill, Kirsten.
You buy the peanut butter, I’ll get the bread : the absolutely true adventures of best friends in business / Kirsten Poe Hill and Renée E. Warren. p. cm.
eISBN : 978-1-101-02238-2
1. New business enterprises—New York (State)—New York. 2. Women-owned business enterprises—New York (State)—New York—Management. 3. Businesswomen—New York (State)—New York—Biography. I. Warren, Renée E. II. Title.
Set in Life Regular
Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior written permission of both the copyright owner and the above publisher of this book.
The scanning, uploading, and distribution of this book via the Internet or via any other means without the permission of the publisher is illegal and punishable by law. Please purchase only authorized electronic editions, and do not participate in or encourage electronic piracy of copyrighted materials. Your support of the author’s rights is appreciated.
BOOKS ARE AVAILABLE AT QUANTITY DISCOUNTS WHEN USED TO PROMOTE PRODUCTS OR SERVICES. FOR INFORMATION PLEASE WRITE TO PREMIUM MARKETING DIVISION, PENGUIN GROUP (USA) INC., 375 HUDSON STREET, NEW YORK, NEW YORK 10014.
This book is dedicated to all businesswomen and entrepreneurs who manage to do it all in spite of adversities.
From Kirsten and Renée
To our friends and family who helped us build our business by serving as volunteers during events or offering us reduced fees for their services—THANK YOU.