You Can and Should Sell Cars [NOOK Book]



If you are interested in an exciting auto sales career where you can sell affordable cars to people the right way? Matching the right car with the right person, helping people and having a good time doing it? You can start your career in new and used Automobile Sales immediately. Change your life TODAY simply by purchasing your copy of, “You Can ...
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You Can and Should Sell Cars

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If you are interested in an exciting auto sales career where you can sell affordable cars to people the right way? Matching the right car with the right person, helping people and having a good time doing it? You can start your career in new and used Automobile Sales immediately. Change your life TODAY simply by purchasing your copy of, “You Can and Should Sell Cars.”

This book has launched the successful careers of thousands of automobile sales people at car dealers across the country. From budget auto sales lots selling inexpensive older cars to Chevrolet, Toyota, Honda, Lexus, BMW, Audi dealerships and more.

This step-by-step book, in print since 1989, is nearly 170 pages jam-packed with everything you need to know to begin a career in automobile sales. You can sell old cars, new cars, used cars, preowned cars, muscle cars, rental cars and even classics when you start your sales career.
This HOW-TO Training Manual starts with an in-depth look at the main ingredients to succeed at anything in life -- attitude and goals. From there it runs you right down the road to a sale. You'll learn how to introduce yourself to customers, present automobiles, and negotiate prices. You'll learn about the internet, car sales tax, discount auto sales and lots more!
Yep, you are out of work... Or WORSE, you are employed but you are not happy. There is no fulfillment, no reward. No chance to make your own mark.

Lots of people want to do something different, new and exciting. And this is your opportunity. 1000’s of people have visited this site and changed their lives.

Despite what the economy is doing, you still need to pay the bills. And if you don’t like what you read in the news, read something else. Because for every bit of bad news, there is just as much good news, and the good news is, the car business is the place to work in 2011!

Automobile salespeople set their own pay? Yep, YOU decide how much you want to make today, this week, this year. You want to make more money, you can. No need to wait.

Along with unbelievable new models coming out every day, every manufacturer is reporting an INCREASE IN SALES! And with upwards of 12,500,000 new cars being sold this year, that’s a great increase over 2010! Include used car sales and things look even more amazing!
Right now there are Auto Dealers looking for salespeople. So jump in, the water’s great!
“Hey, you should be selling cars!”
I’ll bet people tell you that all the time. And visiting this website says you agree! With more than 30 occupations in every dealership, there are lots of ways to get into the automobile business. And there are right and wrong ways to do that. In the sales department for example, most people answer an online ad, go to the interview and tell the Human Resource Director conducting the interview that they think they can sell cars because everyone told them so. Or they say that they sold their own car and it was really easy and fun.
I have a better way. Learn HOW TO SELL CARS FIRST! Then go in and you’ll get the job.
Now how do you do that? One easy way is to buy a copy of the newest version of:

You Can And Should Sell Cars!
After over 22 years in publication the Fourth Edition is Bigger... Longer... Uncut.

You’re already selling cars? Great!
If you are in the biz and this is your first visit, snoop around, (order a book) read the articles (order a book) check out the blog (order a book)! Am I being too obvious? Well, I am a car guy... but that’s not the reason I have this site or take the time to write my BLOG. If I sell a few books, it pays for my site and that’s okay. But what’s important is if you read things here and learn a little bit, you’ll sell a few more cars and that’s what makes the world go around.
And as the car business goes, so goes the economy.
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Editorial Reviews

Automotive News Editor
"A step-by-step approach to working out a car deal from start to finish, presented in a conversational style by a salesman who has succeeded. Useful for new salespeople and anyone who wants to understand how a car is sold.

It is almost like running through a sales flow chart."
AutoWeek Magazine
Sometimes you come across a book title which sparks your imagination enough to want to read it on that basis alone. Now if you're thinking we're going to be reviewing Madonna's new book, Sex, you're wrong--but you get the idea. If the subject of cars is something that always seems to get you excited, somebody's probably told you at one time or another, "You should sell cars." And while you may have answered them with, "Yeah, I know," or even seriously entertained the idea, This is your ticket.
Michael Roscoe
"Jack Bennetts regular feature column in DEALER magazine, "Green Pea Diary," which is based on this book, is one of our most responded-to columns. You Can and Should Sell Cars is a comprehensive guide to the road to the sale and should be required reading for any aspiring salesperson. As a training tool for management, there is no better way to get new hires off on the right foot. For experienced salespeople, it can move them from mediocre to outstanding."
Rick Case
"I have read a lot of books on selling and there have only been a few written especially on selling automobiles. This is the best book I have read on how to sell automobiles."
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Product Details

  • BN ID: 2940012410320
  • Publisher: JB Publishing
  • Publication date: 5/11/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 170
  • Sales rank: 1,272,838
  • File size: 267 KB

Meet the Author

Jack began in the industry in 1974 in the service station and dealership equipment business. He then learned go in body shop arena as a painter for Excalibur Motorcars. From there he did a stint as a heavy-duty line mechanic for a GM Franchise. He ran his own auto repair business before getting into automotive retail sales in 1980. Jack moved up through the ranks becoming Floor Manager for a large Chevrolet dealership by the mid 1980’s. Jack took a successful turn selling Cadillac’s and then became GM for a large Used Car Dealership. After getting back into retail sales and becoming the top salesperson in his dealership, Jack took over the Used Car Operations for a busy Toyota store.

In 1990 Jack became the Education Director for the Automobile Dealers Association in southeastern Wisconsin. He oversaw dozens of educational programs offered to 26 dealer members. For 15 years Jack was the official sales trainer and trained over 1300 new salespeople during that time. Many of which became sales leaders in their stores with some being promoted to Sales Managers, F & I Managers and General Sales Managers.

Jack sat on dozens of education committees and boards for colleges and high school automotive programs and was an active member in the ATAE Education Group Summit meetings across the country.

During that time, Jack traveled the country as a motivational speaker for Auto Show Kick-Off Meetings and dealer groups. He has appeared on the Automotive Satellite Training Network’s “The Sales Meeting,” and in the mid-ninety’s was a weekly reporter on a TV show shown in several large markets around the country. Jack has also done adult continuing education classes on "How to buy a car."

Jack joined a large automotive group as Vice-President of Recruitment and Education, with a long and successful history.

After running his own successful Used Car Dealership for years, Jack spent time working with several auto auction companies calling on dealers as a Consignment Representative.

Jack also continues as a featured writer for DEALER MAGAZINE. His column, "Green Pea Diaries," has helped countless managers and dealers run effective sales meetings as well train new and experienced salespeople.
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