You Can Do It Too: The 20 Essential Things Every Budding Entrepreneur Should Know

Overview

Starting a business is one of the most exciting and fulfilling things one can do - and it can make the entrepreneur extremely rich.  Unfortunately it can also be very unpredictable, and statistically it is far more likely to end in failure than success.  So how does one shift the odds in their favor?  The answer is to learn from the people who have already succeeded.

You Can Do It Too brings together the collective knowledge and wisdom of successful British ...

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You Can Do It Too: The 20 Essential Things Every Budding Entrepreneur Should Know

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Overview

Starting a business is one of the most exciting and fulfilling things one can do - and it can make the entrepreneur extremely rich.  Unfortunately it can also be very unpredictable, and statistically it is far more likely to end in failure than success.  So how does one shift the odds in their favor?  The answer is to learn from the people who have already succeeded.

You Can Do It Too brings together the collective knowledge and wisdom of successful British entrepreneurs in the form of 20 essential elements to focus on when starting a business.  Each lesson in this valuable blueprint is illustrated by a real entrepreneurial story which looks at why it is important and how to incorporate it into one’s own business venture.

You Can Do It Too is the first step to a successful business and an inspirational masterclass for all budding entrepreneurs.

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Editorial Reviews

From the Publisher
"Highly recommended for those just starting out in the tough world of business." — Midwest Book Review
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Product Details

  • ISBN-13: 9780749460549
  • Publisher: Kogan Page, Ltd.
  • Publication date: 5/28/2010
  • Pages: 184
  • Product dimensions: 5.40 (w) x 8.40 (h) x 0.50 (d)

Meet the Author

Rachel Bridge is the Enterprise Editor of The Sunday Times in London. She writes the "How I Made It" column each week for the paper as well as regular features about entrepreneurs and small and growing businesses. A regular speaker on the subject of entrepreneurs, she is also the author of My Big Idea and You Can Do It Too (both also published by Kogan Page).

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Table of Contents

1.         Find a niche   

Case study: Giles Henschel, founder of Olives et Al

2.         Choose a good name

            Case study: Ross Lee, founder of The Barcode Warehouse 

3.         Be clear what you are trying to achieve         

            Case study: Thea Green, founder of Nails Inc 

         

4.         Get a mentor  

            Case study: Sanjay Bhandari, founder of Farmacia Urban Healing  

5.         Do proper research     

            Case study: Adam Pritchard, founder of Pomegreat

6.         Find a business that can be scaled up

            Case study: Oliver Brendon, founder of ATD Travel Services         

7.         Protect your idea        

            Case study: Laura Tenison, founder of JoJo Maman Bebe   

8.         Make sure the numbers add up          

            Case study: Loyd Hitchmough, founder of Cheshire Cookers         

9.         Get your timing right 

            Case study: Jan Smith, founder of End-o-line          

10.       Test your commitment           

            Case study: Annabel Karmel, founder of Annabel Karmel group    

11.       Learn to love technology       

            Case study: Richard Downs, founder of Iglu.com    

12.       Think twice before parting with equity         

            Case study: Justine Cather, founder of Burnt Sugar 

13.       Don’t expect your customers to find you — you must find them      

            Case study: James Murray Wells, founder of Glasses Direct

14.       Think big        

            Case study: Hilary Devey, founder of Pall-Ex          

15.       Make it easy for luck to strike           

            Case study: James Hibbert, founder of Dress2Kill   

16.       Learn how to sell       

            Case study: Robyn Jones, founder of Charlton House         

17.       Start networking        

            Case study: Neil Duttson, founder of Duttson Rocks          

18.       Build a strong team around you        

            Case study: Sean Phelan, founder of Multimap        

19.       Learn from your mistakes      

            Case study: David Speakman, founder of Travel Counsellors          

20.       Accept that it will always take longer than you think           

            Case study: Edward Perry, founder of Cook   

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