You Can't Order Change: Lessons from Jim McNerney's Turnaround at Boeing

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Overview

The first book to explore the unique leadership style of Boeing's acclaimed CEO

Jim McNerney was one of Jack Welch's top protégés at General Electric and a finalist to replace the retiring Welch as CEO. McNerney lost that competition in 2001, but since then he has emerged as one of the most effective leaders of his generation.

You Can't Order Change tells the amazing story of McNerney's turnaround at the world's leading aircraft manufacturer, which had faced a series of tough problems. Boeing is extremely hard to run, with more than $66 billion in annual revenue and 161,000 employees. A new product like the 787 ...

See more details below

Overview

The first book to explore the unique leadership style of Boeing's acclaimed CEO

Jim McNerney was one of Jack Welch's top protégés at General Electric and a finalist to replace the retiring Welch as CEO. McNerney lost that competition in 2001, but since then he has emerged as one of the most effective leaders of his generation.

You Can't Order Change tells the amazing story of McNerney's turnaround at the world's leading aircraft manufacturer, which had faced a series of tough problems. Boeing is extremely hard to run, with more than $66 billion in annual revenue and 161,000 employees. A new product like the 787 Dreamliner costs billions to develop over many years, with global production hurdles and little margin for error.

Peter Cohan interviewed people who worked with McNerney throughout his career to explain why his consensus-driven style sets him apart. The title comes from a McNerney quote about the importance of winning hearts and minds with a clear vision of future success.

McNerney combines Midwestern integrity and humility with the brilliance and drive of a Harvard Business School and McKinsey alum. This book reveals his approach to accountability, growth, cost cutting, leadership development, customer focus, and other universal challenges.

Editorial Reviews

Publishers Weekly

Cohan, a management consultant and venture capitalist, examines Jim McNerney's unique approach to leadership. One of three finalists in the running to replace General Electric's Jack Welch, McNerney took the helm at Boeing after a stint at 3M. Pressure to boost revenues and cut costs led him to develop a leadership style designed to win the hearts and minds of employees. His mantra-"you can't order change"-implies that change must come from employees if it is to succeed. Cohan provides a road map to McNerney's success that identifies 11 specific leadership challenges and the management imperatives to overcome them. The prescriptions are universally applicable and include "Help Your People Get 15 Percent Better," "Build Strategy on Customer Focus," "Invest in Your Strengths" and "Cut Your Company's Environmental Footprint," among others. Easy to navigate and concise, this book will help executives tackle persistent and difficult leadership problems while motivating employees and producing results. (Jan.)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Product Details

  • ISBN-13: 9781591842392
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 12/26/2008
  • Pages: 240
  • Product dimensions: 9.28 (w) x 6.18 (h) x 0.96 (d)

Meet the Author

Peter S. Cohan is a management consultant and venture capitalist. He earned an MBA from Wharton and teaches strategy at Babson College. He also edits The Cohan Letter, a successful investment newsletter.

Table of Contents

Introduction You Can't Order Change 1

Ch. 1 Help Your People Get 15 Percent Better 17

Ch. 2 Lead Groups to Higher Ground 35

Ch. 3 Link Pay to Profit and Process, Not Stock Price 49

Ch. 4 Build Strategy on Customer Focus 60

Ch. 5 Invest in Your Strengths 81

Ch. 6 Grow Through People, Not Deals 96

Ch. 7 Tackle Challenging Situations Quickly and Effectively 118

Ch. 8 Tighten Operations With Process-Improvement Tools 133

Ch. 9 Partner With Global Suppliers to Reduce Risk and Accelerate Time to Market 151

Ch. 10 Make Ethics and Compliance a Clear Competitive Advantage 168

Ch. 11 Cut Your Company's Environmental Footprint 187

Acknowledgments 203

Notes 205

Index 223

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Sort by: Showing 1 Customer Review
  • Anonymous

    Posted April 25, 2010

    Not Much More Than Press Release Material

    This book reads as if a high school sophomore took a number of Boeing press releases and restated them as one package without any critical thinking, analysis, or interpretive challenge. Oversimplistic to a fault.

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