You Gotta Have Balls: How a Kid from Brooklyn Started from Scratch, Bought Yankee Stadium, and Created a Sports Empire by Brandon Steiner, Hardcover | Barnes & Noble
You Gotta Have Balls: How a Kid from Brooklyn Started from Scratch, Bought Yankee Stadium, and Created a Sports Empire

You Gotta Have Balls: How a Kid from Brooklyn Started from Scratch, Bought Yankee Stadium, and Created a Sports Empire

4.4 12
by Brandon Steiner
     
 

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A Brooklyn kid hustles his way to the top of a sports marketing and memorabilia empire

Brandon Steiner went from a kid who sat in the nosebleed seats at Yankee and Shea Stadiums to CEO of Steiner Sports Marketing Inc., one of the largest sports marketing and memorabilia companies in the United States, with an inventory of more than 10,000 collectibles.

Overview

A Brooklyn kid hustles his way to the top of a sports marketing and memorabilia empire

Brandon Steiner went from a kid who sat in the nosebleed seats at Yankee and Shea Stadiums to CEO of Steiner Sports Marketing Inc., one of the largest sports marketing and memorabilia companies in the United States, with an inventory of more than 10,000 collectibles. You Gotta Have Balls details Steiner's multiple entrepreneurial adventures, where he has both learned and taught others his fair share of "rules." Along the way, he developed some of the most innovative approaches to business—methods that many of today's companies would be wise to observe and employ themselves.

You Gotta Have Balls follows Steiner on his pathway to success by demonstrating the business philosophies that allowed him to become the powerful magnate that he is. These ideals include:

  • First to market is everything
  • Ask "What Else?" when working with clients to enhance relationships and elicit more business
  • Don't expand just for the sake of expanding; do it in areas and industries where your passion lies
  • How to train employees while they're in the minor leagues to prepare them for the majors

Learn to clearly identify ways to help others rather than sell to them, to align employees and partners with their strengths, and to discover a path where you're most likely to succeed.

Product Details

ISBN-13:
9781118172070
Publisher:
Wiley
Publication date:
09/19/2012
Pages:
224
Sales rank:
754,308
Product dimensions:
6.30(w) x 9.10(h) x 0.90(d)

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What People are saying about this

From the Publisher
“Brandon Steiner is not only the biggest sports memorabilia collector on the planet, but he is also one of the best collectors of relationships and business contacts. You Gotta Have Balls is a must read. I thoroughly enjoyed it.”—Larry King

Meet the Author

BRANDON STEINER is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN Radio 1050 and as co-host of Yankees-Steiner: Memories of the Game on the YES Network. He is also regularly featured on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports, Brandon lives in Scarsdale, New York, with his wife, Mara.

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You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire 4.4 out of 5 based on 0 ratings. 11 reviews.
Anonymous More than 1 year ago
This book is a pretty strong read. Much better than his first book. Quick read, but pretty entertaining anecdotes about his years with famous athletes and teams. Also, a lot of good business tips and lessons. I got a lot out of it. Just wish I knew they were having this half-off special...
Anonymous More than 1 year ago
It was boreing
Anonymous More than 1 year ago
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Anonymous More than 1 year ago
Baseball & Business...it doesn't get any better than that! And... from a real guy who found his gift and went for it...not talked about it but did it. It is a real 'how to' that every kid in America MUST read. Brandon is a wonderful example of being a true entrepreneur that is honored to serve customers, create jobs and give back all along the way. Great read. Dave McLurg
Anonymous More than 1 year ago
You Gotta Have Balls was a great read and gave me a lot of insight into the sports memorabilia business. An avid collector, I had no idea what went into getting that jersey from the players locker to my home. And the story of Brandon's rise from paper delivery boy to memorabilia tycoon was heartwarming. I'll admit, I was skeptical, but now that I've read the book I have a renewed sense of respect for him! A must read if you like sports, collectibles or success stories!
JesseG103 More than 1 year ago
I grew up a diehard sports fan, and especially a Yankees fan. So what surprised me about You Gotta Have Balls wasn’t that I enjoyed all the inside stories and anecdotes from Brandon Steiner’s time around Yankees players and executives, but how much I loved everything else. To be frank, I was worried that it would be simply be the former: a disposable collection of stories charting one man’s unlikely rise to the top. But while the book certainly depicts Steiner’s journey from an underprivileged, overextened youth in Brooklyn to the foremost face of the sports collectibles industry, it also provides the reader with a roadmap for similar success. Of course, Steiner focuses on his personal experiences: brokering deals with Brian Cashman; selling bagels and newspapers as a youth in Brooklyn; and venturing out to South Bend for a particularly interesting encounter, just to name a few. But embedded into theses anecdotes is true and helpful life and business advice, applicable and interesting whether you are a businessman or simply admire good ones. I’ve seen Brandon Steiner’s name pop up enough in media and on Yankee Stadium billboards to know he’s a gifted businessman. I wasn’t aware he was such a gifted storyteller as well.
Hrmarketing More than 1 year ago
This review is from: You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire (Hardcover) I couldn't wait to receive my copy of "You Gotta Have Balls" and now I know why! Brandon Steiner's life story is a "rags to riches" one told with passion, emotion and humor. From the moment you start reading you want to continue as he tells the story of his incredibly impoverished youth and how he started working at the age of 8 to help support his family and hasn't stopped working since. The lessons you learn from him about business, life and love are invaluable! This is a must read for anyone looking to achieve success, it's Brandon's story of "the American Dream! Don't hesitate to buy it, read it and learn the lessons!
db1213 More than 1 year ago
Brandon. I received your book the other day. I have not been able to put it down Excellent reading and I don't usually read books. I am very happy for you how you came from no money and don't forget we were best of friends since we were 7 years old to the success you have become It shows Hard Work & dedication. Pays off &. You got to have balls. Great. Title. Sincerely Your Friend David Beyda.
Anonymous More than 1 year ago
This book is an awesome read even if you have no interest in sports. This book is a terrific read to anyone who wants to learn the business of sports. I learned many solid business tips and lessons that can be applied to my current job.