BN.com Gift Guide

You Gotta Have Balls: How a Kid from Brooklyn Started from Scratch, Bought Yankee Stadium, and Created a Sports Empire

( 12 )

Overview

A Brooklyn kid hustles his way to the top of a sports marketing and memorabilia empire

Brandon Steiner went from a kid who sat in the nosebleed seats at Yankee and Shea Stadiums to CEO of Steiner Sports Marketing Inc., one of the largest sports marketing and memorabilia companies in the United States, with an inventory of more than 10,000 collectibles. You Gotta Have Balls details Steiner's multiple entrepreneurial adventures, where he has both learned and taught others his fair...

See more details below
Other sellers (Hardcover)
  • All (29) from $1.99   
  • New (8) from $4.99   
  • Used (21) from $1.99   

Overview

A Brooklyn kid hustles his way to the top of a sports marketing and memorabilia empire

Brandon Steiner went from a kid who sat in the nosebleed seats at Yankee and Shea Stadiums to CEO of Steiner Sports Marketing Inc., one of the largest sports marketing and memorabilia companies in the United States, with an inventory of more than 10,000 collectibles. You Gotta Have Balls details Steiner's multiple entrepreneurial adventures, where he has both learned and taught others his fair share of "rules." Along the way, he developed some of the most innovative approaches to business—methods that many of today's companies would be wise to observe and employ themselves.

You Gotta Have Balls follows Steiner on his pathway to success by demonstrating the business philosophies that allowed him to become the powerful magnate that he is. These ideals include:

  • First to market is everything
  • Ask "What Else?" when working with clients to enhance relationships and elicit more business
  • Don't expand just for the sake of expanding; do it in areas and industries where your passion lies
  • How to train employees while they're in the minor leagues to prepare them for the majors

Learn to clearly identify ways to help others rather than sell to them, to align employees and partners with their strengths, and to discover a path where you're most likely to succeed.

Read More Show Less
  • You Gotta Have Balls
    You Gotta Have Balls  

What People Are Saying

From the Publisher

“Brandon Steiner is not only the biggest sports memorabilia collector on the planet, but he is also one of the best collectors of relationships and business contacts. You Gotta Have Balls is a must read. I thoroughly enjoyed it.”—Larry King

Read More Show Less

Product Details

  • ISBN-13: 9781118172070
  • Publisher: Wiley
  • Publication date: 9/19/2012
  • Edition number: 1
  • Pages: 224
  • Sales rank: 262,499
  • Product dimensions: 6.30 (w) x 9.10 (h) x 0.90 (d)

Meet the Author

BRANDON STEINER is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN Radio 1050 and as co-host of Yankees-Steiner: Memories of the Game on the YES Network. He is also regularly featured on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports, Brandon lives in Scarsdale, New York, with his wife, Mara.

Read More Show Less

Table of Contents

ACKNOWLEDGMENTS ix

PROLOGUE LAST CALL AT YANKEE STADIUM xi

INTRODUCTION BEING ALL IN xv

Chapter 1 WHAT’S WITH THE WATER IN BROOKLYN? 1

Chapter 2 THE SECRET OF ‘WHAT ELSE?’ 15

Chapter 3 LIFE, DEATH, AND SODA 23

DEWEY HIGH SCHOOL 23

SYRACUSE 30

Chapter 4 YES OR YES 41

IF IT ISN’T EASY, IT ISN’T POSSIBLE 51

Chapter 5 GETTING THE RAISE, THEN THE JOB 57

Chapter 6 THE ONLY SPORTS BAR IN NEW YORK 71

Chapter 7 WAITING TO BE STRUCK BY LIGHTNING 77

MAKING CONNECTIONS 78

THE ‘86 GIANTS 81

MEETING MARA 83

ONE THING LEADS TO ANOTHER 85

ON MY OWN 87

MAKING THE MARKET 90

DREAMING UP APPEARANCES 94

MEDICINE MEN 97

OUR FIRST MAJOR DEAL 102

YOU NEVER KNOW 105

Chapter 8 PLAY THE GAME, NOT THE SCORE 107

RELATIONSHIPS, NOT TRANSACTIONS 111

Chapter 9 TURNING MEMORIES INTO MONEY 115

EXPANDING OUR BUSINESS 115

MY FAVORITE COLLECTIBLE 120

Chapter 10 THE BIG BREAK: YANKEES-STEINER 125

Chapter 11 THE LIGHT IN THE OTHER ROOM 133

Chapter 12 TURNING DIRT INTO DOLLARS 139

Chapter 13 A JEWISH KID MEETS TOUCHDOWN JESUS 143

Chapter 14 THE FINAL DAYS OF YANKEE STADIUM 153

THE FRIEZE 164

THE ORIGINAL BRICKS 166

THE ‘‘I WANT TO THANK THE GOOD LORD FOR MAKING ME A YANKEE’’ SIGN 168

THE BLACK 168

THE FOUL POLES 170

THE CLUBHOUSE CARPET 170

Chapter 15 NOTHING BUT A DREAMER 171

Chapter 16 SANDLOT WISDOM 175

GET EVERYONE TO BUY IN 176

MAKE SURE INDIVIDUALS KNOW WHAT’S EXPECTED OF THEM 177

IF YOU CAN’T MOTIVATE, INCENTIVIZE 178

MAKE EVERYONE FEEL IMPORTANT 179

CONCLUSION WHAT MAKES YOU TICK? 183

INDEX 189

Read More Show Less

Customer Reviews

Average Rating 4.5
( 12 )
Rating Distribution

5 Star

(9)

4 Star

(1)

3 Star

(1)

2 Star

(0)

1 Star

(1)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 12 Customer Reviews
  • Anonymous

    Posted September 13, 2012

    This book is a pretty strong read. Much better than his first b

    This book is a pretty strong read. Much better than his first book. Quick read, but pretty entertaining anecdotes about his years with famous athletes and teams. Also, a lot of good business tips and lessons. I got a lot out of it. Just wish I knew they were having this half-off special...

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 28, 2014

    Ball map

    Reses 1 outfits (post ur outfit when u arrive) 2 dance floor 3buffet 4 dj requests

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 11, 2013

    Bad book

    It was boreing

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 25, 2012

    Baseball & Business...it doesn't get any better than that! A

    Baseball & Business...it doesn't get any better than that! And... from a real guy who found his gift and went for it...not talked about it but did it. It is a real 'how to' that every kid in America MUST read. Brandon is a wonderful example of being a true entrepreneur that is honored to serve customers, create jobs and give back all along the way. Great read. Dave McLurg

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 24, 2012

    You Gotta Have Balls was a great read and gave me a lot of insig

    You Gotta Have Balls was a great read and gave me a lot of insight into the sports memorabilia business. An avid collector, I had no idea what went into getting that jersey from the players locker to my home. And the story of Brandon's rise from paper delivery boy to memorabilia tycoon was heartwarming. I'll admit, I was skeptical, but now that I've read the book I have a renewed sense of respect for him! A must read if you like sports, collectibles or success stories!

    Was this review helpful? Yes  No   Report this review
  • Posted September 24, 2012

    Really Impressive

    I grew up a diehard sports fan, and especially a Yankees fan. So what surprised me about You Gotta Have Balls wasn’t that I enjoyed all the inside stories and anecdotes from Brandon Steiner’s time around Yankees players and executives, but how much I loved everything else.

    To be frank, I was worried that it would be simply be the former: a disposable collection of stories charting one man’s unlikely rise to the top. But while the book certainly depicts Steiner’s journey from an underprivileged, overextened youth in Brooklyn to the foremost face of the sports collectibles industry, it also provides the reader with a roadmap for similar success.

    Of course, Steiner focuses on his personal experiences: brokering deals with Brian Cashman; selling bagels and newspapers as a youth in Brooklyn; and venturing out to South Bend for a particularly interesting encounter, just to name a few. But embedded into theses anecdotes is true and helpful life and business advice, applicable and interesting whether you are a businessman or simply admire good ones.

    I’ve seen Brandon Steiner’s name pop up enough in media and on Yankee Stadium billboards to know he’s a gifted businessman. I wasn’t aware he was such a gifted storyteller as well.

    Was this review helpful? Yes  No   Report this review
  • Posted September 20, 2012

    This review is from: You Gotta Have Balls: How a Kid from Brookl

    This review is from: You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire (Hardcover)
    I couldn't wait to receive my copy of "You Gotta Have Balls" and now I know why! Brandon Steiner's life story is a "rags to riches" one told with passion, emotion and humor. From the moment you start reading you want to continue as he tells the story of his incredibly impoverished youth and how he started working at the age of 8 to help support his family and hasn't stopped working since.
    The lessons you learn from him about business, life and love are invaluable! This is a must read for anyone looking to achieve success, it's Brandon's story of "the American Dream!
    Don't hesitate to buy it, read it and learn the lessons!

    Was this review helpful? Yes  No   Report this review
  • Posted September 18, 2012

    Brandon. I received your book the other day. I have not been ab

    Brandon.
    I received your book the other day. I have not been able to put it down Excellent reading and I don't usually read books. I am very happy for you how you came from no money and don't forget we were best of friends since we were 7 years old to the success you have become It shows Hard Work & dedication. Pays off &. You got to have balls. Great. Title.
    Sincerely
    Your Friend
    David Beyda.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 17, 2012

    This book is an awesome read even if you have no interest in spo

    This book is an awesome read even if you have no interest in sports. This book is a terrific read to anyone who wants to learn the business of sports. I learned many solid business tips and lessons that can be applied to my current job.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 17, 2012

    No text was provided for this review.

  • Anonymous

    Posted October 8, 2012

    No text was provided for this review.

  • Anonymous

    Posted September 26, 2012

    No text was provided for this review.

Sort by: Showing all of 12 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)