You'd Better Have A Hose If You Want To Put Out The Fire: The Complete Guide To Crisis Communications / Edition 1by Rene A. Henry
Pub. Date: 01/01/2000
Publisher: Gollywobbler Productions
In writing this book, Rene A. Henry draws on his 30 years of experience advising Fortune 500 companies, nonprofit organizations, government agencies and foreign governments. During his diverse career that includes public relations, sports marketing and management, housing and construction, television and entertainment, politics, higher education and as a trade association executive, he has been involved with virtually every type of crisis.
His books include: Marketing Public Relationsthe hows that make it work!, which is used by professionals, professors and students; Offsides, a book about officiating in the National Football League, scheduled for publication in mid-2000; How to Profitably Buy & Sell Land ; Bears Handbookstories, stats and stuff about Baylor University football and MIUS and Youthe developer looks at a new utility concept .
In the mid-70s, he co-founded ICPR which became the second largest international public relations firm in the West with headquarters in Los Angeles and offices in New York, Washington and Paris. He was president and CEO of the National Institute of Building Sciences; worked with Mayor Tom Bradley and his team to direct international media activities to help Los Angeles get the 1984 Olympic Games; and was a senior member of George Bush's 1988 presidential campaign staff and served in the Bush Administration for two years.
From 1991-1996 he was executive director of university relations and on the president's executive cabinet at Texas A&M University. Since 1996 he has been director of the Office of Communications & Government Relations for the mid-Atlantic states region of the U.S. Environmental Protection Agency. His numerous honors include three Silver Anvils from the Public Relations Society of America, two CINE Golden Eagles, three creative Excellence in Black Advertising awards, the Clarion Award for Human Rights from Women In Communications, and Distinguished Citizen Award from the PRSA Los Angeles chapter.
He also is a member of the Academy of Motion Picture Arts & Sciences and the Academy of Television Arts & Sciences. He has judged the Primetime Emmy awards eight times as well as international film and TV festivals in Italy and Hungary.
He received his A.B. degree in economics from The College of William & Mary and did graduate study in marketing at West Virginia University.
- Gollywobbler Productions
- Publication date:
- Edition description:
- New Edition
- Product dimensions:
- 6.00(w) x 8.90(h) x 0.90(d)
Table of Contents
|1||Crisis--It Can Strike Anytime, Anyplace, Anywhere||1|
|2||The Best Insurance--Be Prepared||22|
|3||Managing the Crisis||40|
|4||Who Said "Silence Is Golden"?||50|
|5||You Can Fight Back and Win||72|
|6||Even the Government Makes Mistakes||94|
|7||The Aggie Pigs and President Bush||123|
|8||Natural Disasters--Don't Argue With Mother Nature||147|
|9||Do the Right Thing--Take Responsibility and Win Public Support||165|
|10||What Death Means to Healthcare||189|
|11||Foul! Is This Any Way to Play the Game?||202|
|12||Institutional Arrogance in the Ivory Tower||234|
|13||Dealing With Violence in the Workplace||265|
|14||Profit by Being Green||273|
|15||Closing the Book--After an Incident||291|
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