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Athletics AdministrationA crisis can arise at any time, and this book is an excellent tool to use towards the best possible outcome.
His books include: Marketing Public Relations—the hows that make it work!, which is used by professionals, professors and students; Offsides, a book about officiating in the National Football League, scheduled for publication in mid-2000; How to Profitably Buy & Sell Land ; Bears Handbook—stories, stats and stuff about Baylor University football and MIUS and You—the developer looks at a new utility concept .
In the mid-70s, he co-founded ICPR which became the second largest international public relations firm in the West with headquarters in Los Angeles and offices in New York, Washington and Paris. He was president and CEO of the National Institute of Building Sciences; worked with Mayor Tom Bradley and his team to direct international media activities to help Los Angeles get the 1984 Olympic Games; and was a senior member of George Bush's 1988 presidential campaign staff and served in the Bush Administration for two years.
From 1991-1996 he was executive director of university relations and on the president's executive cabinet at Texas A&M University. Since 1996 he has been director of the Office of Communications & Government Relations for the mid-Atlantic states region of the U.S. Environmental Protection Agency. His numerous honors include three Silver Anvils from the Public Relations Society of America, two CINE Golden Eagles, three creative Excellence in Black Advertising awards, the Clarion Award for Human Rights from Women In Communications, and Distinguished Citizen Award from the PRSA Los Angeles chapter.
He also is a member of the Academy of Motion Picture Arts & Sciences and the Academy of Television Arts & Sciences. He has judged the Primetime Emmy awards eight times as well as international film and TV festivals in Italy and Hungary.
He received his A.B. degree in economics from The College of William & Mary and did graduate study in marketing at West Virginia University.
|1||Crisis--It Can Strike Anytime, Anyplace, Anywhere||1|
|2||The Best Insurance--Be Prepared||22|
|3||Managing the Crisis||40|
|4||Who Said "Silence Is Golden"?||50|
|5||You Can Fight Back and Win||72|
|6||Even the Government Makes Mistakes||94|
|7||The Aggie Pigs and President Bush||123|
|8||Natural Disasters--Don't Argue With Mother Nature||147|
|9||Do the Right Thing--Take Responsibility and Win Public Support||165|
|10||What Death Means to Healthcare||189|
|11||Foul! Is This Any Way to Play the Game?||202|
|12||Institutional Arrogance in the Ivory Tower||234|
|13||Dealing With Violence in the Workplace||265|
|14||Profit by Being Green||273|
|15||Closing the Book--After an Incident||291|