You'd Better Have A Hose If You Want To Put Out The Fire: The Complete Guide To Crisis Communications / Edition 1

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In writing this book, Rene A. Henry draws on his 30 years of experience advising Fortune 500 companies, nonprofit organizations, government agencies and foreign governments. During his diverse career that includes public relations, sports marketing and management, housing and construction, television and entertainment, politics, higher education and as a trade association executive, he has been involved with virtually every type of crisis.

His books include: Marketing Public Relations—the hows that make it work!, which is used by professionals, professors and students; Offsides, a book about officiating in the National Football League, scheduled for publication in mid-2000; How to Profitably Buy & Sell Land ; Bears Handbook—stories, stats and stuff about Baylor University football and MIUS and You—the developer looks at a new utility concept .

In the mid-70s, he co-founded ICPR which became the second largest international public relations firm in the West with headquarters in Los Angeles and offices in New York, Washington and Paris. He was president and CEO of the National Institute of Building Sciences; worked with Mayor Tom Bradley and his team to direct international media activities to help Los Angeles get the 1984 Olympic Games; and was a senior member of George Bush's 1988 presidential campaign staff and served in the Bush Administration for two years.

From 1991-1996 he was executive director of university relations and on the president's executive cabinet at Texas A&M University. Since 1996 he has been director of the Office of Communications & Government Relations for the mid-Atlantic states region of the U.S. Environmental Protection Agency. His numerous honors include three Silver Anvils from the Public Relations Society of America, two CINE Golden Eagles, three creative Excellence in Black Advertising awards, the Clarion Award for Human Rights from Women In Communications, and Distinguished Citizen Award from the PRSA Los Angeles chapter.

He also is a member of the Academy of Motion Picture Arts & Sciences and the Academy of Television Arts & Sciences. He has judged the Primetime Emmy awards eight times as well as international film and TV festivals in Italy and Hungary.

He received his A.B. degree in economics from The College of William & Mary and did graduate study in marketing at West Virginia University.

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Editorial Reviews

Athletics Administration
A crisis can arise at any time, and this book is an excellent tool to use towards the best possible outcome.
—(July 2000)
The Crisis Manager Newsletter
... this really is must reading; you don't want to lose the opportunity to learn from Rene A. Henry's three decades of experience.
—( September 15, 2000)
Virginia Review
This book is a must have for every office bookshelf .... Every organization needs more practical advice on what to do when, and this book is just the ticket.
—(September/October 2000)
Henry, who advises all types of companies, from Fortune 500 companies, to non-profit organizations, provides tips and tactics for preparing an organization for a crisis. Case examples from his own experience and others illustrate strategies such as: be prepared for anything, don't argue with Mother Nature, and do the right thing (take responsibility and win public support). Chapters cover topics such as dealing with violence in the workplace, when and when not to speak-out, and how to "close the book" on a crisis.
Professional Safety
Designed to aid workplace emergency response, chapters cover workplace violence, natural disasters and the environment. Case histories illustrate strategy, tactics, dos and don'ts.
Journal of the American Society of Safety Engineers
The PR Network
Rene Henry's book is chock full of good and bad examples of public relations during crisis situations.
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Product Details

  • ISBN-13: 9780967453507
  • Publisher: Gollywobbler Productions
  • Publication date: 1/1/2000
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 320
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.90 (d)

Table of Contents

Foreword vii
1 Crisis--It Can Strike Anytime, Anyplace, Anywhere 1
2 The Best Insurance--Be Prepared 22
3 Managing the Crisis 40
4 Who Said "Silence Is Golden"? 50
5 You Can Fight Back and Win 72
6 Even the Government Makes Mistakes 94
7 The Aggie Pigs and President Bush 123
8 Natural Disasters--Don't Argue With Mother Nature 147
9 Do the Right Thing--Take Responsibility and Win Public Support 165
10 What Death Means to Healthcare 189
11 Foul! Is This Any Way to Play the Game? 202
12 Institutional Arrogance in the Ivory Tower 234
13 Dealing With Violence in the Workplace 265
14 Profit by Being Green 273
15 Closing the Book--After an Incident 291
Index 297
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