Young, Black, Rich, and Famous: The Rise of the NBA, the Hip Hop Invasion, and the Transformation of American Culture

Young, Black, Rich, and Famous: The Rise of the NBA, the Hip Hop Invasion, and the Transformation of American Culture

by Todd Boyd
     
 

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ISBN-10: 0803216750

ISBN-13: 9780803216754

Pub. Date: 03/01/2008

Publisher: UNP - Bison Books


In Young, Black, Rich, and Famous, Todd Boyd chronicles how basketball and hip hop have gone from being reviled by the American mainstream in the 1970s to being embraced and imitated globally today. For young black men, he argues, they represent a new version of the American dream, one embodying the hopes and desires of those excluded from the original

Overview


In Young, Black, Rich, and Famous, Todd Boyd chronicles how basketball and hip hop have gone from being reviled by the American mainstream in the 1970s to being embraced and imitated globally today. For young black men, he argues, they represent a new version of the American dream, one embodying the hopes and desires of those excluded from the original version.
 
Shedding light on both perception and reality, Boyd shows that the NBA has been at the forefront of recognizing and incorporating cultural shifts—from the initial image of 1970s basketball players as overpaid black drug addicts, to Michael Jordan’s spectacular rise as a universally admired icon, to the 1990s, when the hip hop aesthetic (for example, Allen Iverson’s cornrows, multiple tattoos, and defiant, in-your-face attitude) appeared on the basketball court. Hip hop lyrics, with their emphasis on “keepin’ it real” and marked by a colossal indifference to mainstream taste, became an equally powerful influence on young black men. These two influences have created a brand-new, brand-name generation that refuses to assimilate but is nonetheless an important part of mainstream American culture. This Bison Books edition includes a new introduction by the author.

Product Details

ISBN-13:
9780803216754
Publisher:
UNP - Bison Books
Publication date:
03/01/2008
Pages:
216
Product dimensions:
6.00(w) x 9.00(h) x 0.44(d)

Table of Contents

Introduction to the Bison Books Edition     v
Introduction: The Playa's Life     xvii
Young, Black, Rich and Famous: 'Ball, Hip Hop, and the Redefinition of the Rmerican Dream     1
Don't Get High on Your Own Supply: The NBA's Image Problem Back in the Day     19
That Ol' Black Magic and the Great White Hope: Basketball and Race in the Reagan Era     45
Chocolate City: Georgetown and the Intelligent Hoodlums     71
I Am: Hip Hop, the Individual, and the Culture of Michael Jordan     87
My Detroit Playaz: Ballin' in the Motor City     105
The Takeover: The Fab Five, Hip Hop, and College 'Ball     125
Leaders of the New School: The Answer, "Karaoke Jordan," and the Modern-Day Balla     145
Can It Be All So Simple?: Internationally Known, Nationally Recognized, and Locally Accepted     169

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