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Your America: Democracy's Local Heroes

Your America: Democracy's Local Heroes

by John Siceloff, Jason Maloney, David Brancaccio (Introduction)

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Approaching the topic of civic activism on both a national and local level, Your America reveals essential lessons from twelve stories of ordinary citizens accomplishing extraordinary changes in their communities. Like Bill Graham, mayor of tiny Scottsburg, Indiana, who took on the telecommunications giants and wired his town for free wifi; or Katie Redford,


Approaching the topic of civic activism on both a national and local level, Your America reveals essential lessons from twelve stories of ordinary citizens accomplishing extraordinary changes in their communities. Like Bill Graham, mayor of tiny Scottsburg, Indiana, who took on the telecommunications giants and wired his town for free wifi; or Katie Redford, a young law student who dusted off the Alien Tort Claims Act of 1789 and ended up changing the way American corporations behave overseas. Each profile is the result of a story on Now, the popular PBS show with a viewership of over 2½ million people. For fans of the show, community activists, and the blogosphere, this book provides a blueprint for working together locally to create a better global community.

Editorial Reviews

From the Publisher

“NOW is a welcome and nutritious addition to the rich menu of choices available on PBS. And, equally important, it is fearless about challenging conventional wisdom, a too rare quality these days.” —Tom Brokaw

“People look at the wreckage in the world and ask, "What can I do?" Here are some answers by people who didn't wait for others to answer it. You will not read their stories without being inspired to act -- and that's the beginning of hope for democracy.” —Bill Moyers

Your America is a wonderful tonic for cynicism and despair. It brims with real life heroes, from scholars to barbers to bureacrats to businesspeople, who remind us that one determined person can begin to turn the world.” —Scott Simon, NPR

“In this uplifting collection of profiles, Siceloff and Maloney, producers of the PBS program Now, spotlight individuals who have sparked successful community action without resources or (in most cases) any political or organizing experience....will inspire and embolden all readers.” —Publishers Weekly

“During a presidential election season dominated by talk of change--from the top down--a new book shows how the disempowered in America are making a difference from the ground up.” —Roll Call

Publishers Weekly

In this uplifting collection of profiles, Siceloff and Maloney, producers of the PBS program Now, spotlight individuals who have sparked successful community action without resources or (in most cases) any political or organizing experience. Highlighted individuals include Lucas Benitez, a Mexican migrant worker who led a movement to improve the egregious working conditions in tomato fields in Florida; Jackie Thrasher, a school teacher who beat back the special interest money poisoning local electoral politics in Arizona; and Diane Wilson, a shrimp boat captain who started a campaign to halt toxic dumping of polyvinyl chloride in the Gulf of Mexico. The focus in these in-depth follow-up pieces to the Now profiles is less on a particular issue than on how such unassuming community leaders are born and how many paths to civic activism are forged from local concerns. Most of the featured individuals-aside from former civil rights activist Robert Moses and government whistle-blower Bunny Greenhouse of the U.S. Army Corps of Engineers-are ordinary citizens, and their abilities to devise creative solutions to serious problems and persevere against vastly influential antagonistic interests will inspire and embolden all readers. (July)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Library Journal

The brainchild of Siceloff, creator and executive producer of the award-winning television newsmagazine NOW on PBS, and documentary producer Maloney, the 12 stories in Your America were originally featured on NOW. Each profiles an ordinary person who is making a difference in his or her community. To each participant Siceloff and Maloney posed the question, "How do you get started if you want to make a difference in America?" The responses are open, honest, inspiring, and even heartbreaking testimonials that cover a range of social issues across the political, social, and economic spectrum. From the grieving mother who took on the U.S. Army, to the teacher bringing algebra to minority schoolchildren, to immigrant farmworkers fighting back against big business, each chapter provides a case study on how grassroots efforts really can make a difference. This is a small book that can inspire big ideas. Suitable for all public libraries.
—Jenny Seftas

School Library Journal

Adult/High School

Siceloff and Maloney provide snapshots into the world of modern-day activism by highlighting and expanding stories originally shown on the PBS television show Now . The individuals represented are from all walks of life, and yet they all exemplify how change is possible at the grassroots level. It is easy for readers to jump from one person's story to another's depending on interest; examples of subject matter include environmental concerns, education and literacy, human rights, and politics. Each chapter opens with a couple of photographs and a brief summary of what the person did. Using a combination of narrative and interview techniques, the authors then move into an in-depth examination of what the individual achieved and how the journey began. The chapter concludes with a "Producer's Snapshot" in which a member of the Now production team relates an experience with and impression of the individual. Links to supplemental information on the people profiled, Internet resources, and suggestions for ways to take action in one's own community are included. With its strong role models, this book would make an excellent addition to civics classes and appeal to teens interested in activism.-Kelliann Bogan, Colby-Sawyer College, New London, NH

Product Details

St. Martin's Press
Publication date:
Product dimensions:
6.30(w) x 9.30(h) x 1.00(d)

Read an Excerpt

Your America

Democracy's Local Heroes

By John Siceloff, Jason Maloney

Palgrave Macmillan

Copyright © 2008 JumpStart Productions, LLC.
All rights reserved.
ISBN: 978-0-230-61338-6



How do you get started if you want to make a difference in America? That's the question we asked each of the people profiled in Your America.

What's fascinating is what we didn't hear. These folks didn't get their start working for political parties. Their credentials weren't burnished in think tanks—progressive, conservative or libertarian. They weren't on the payroll of advocacy groups.

They didn't become grassroots activists because somebody paid them or trained them to do it. These people began working for change in their communities because they cared passionately about an issue close to their lives. Something wasn't working, and they wanted to fix it. They became involved.

All of them share a special quality that's almost disappeared from public debate. They are authentic. They became involved because they were part of a community that was directly impacted by a problem. These folks didn't pull into town one day and start telling people what they had to do to improve their lives. They wanted to fix things because they wanted a better world for themselves and their families and others like them.

Their causes vary enormously. Wynona Ward helps abused women. Rueben Martinez gets books to young Latinos. Diane Wilson pushes chemical companies to stop polluting. They discovered within themselves the capacity to make change. Each became empowered.

With their actions, they help point the nation toward solutions for urgent policy issues. And that is what democracy is all about—people solving problems. Grassroots activists stand alongside the folks who get elected and make laws. Both are important. Right now, the civic activists are especially important because many of those elected officials have let us down in the democracy department. They're on the phone with the guys who sent them fat campaign contributions. When regular citizens dial up, their calls go to voice mail.

If you have ever spoken up at a PTA meeting, or volunteered at the local library, you've engaged in grassroots activism. It takes all kinds. Case in point: Diane Wilson. She took her shrimp boat out to the bay waters where a big company was discharging toxic waste. Her plan was to sink the boat and maybe die in the process. That didn't happen, thank goodness. But we're not all wired to be Diane Wilson. Many of us don't hear that clarion call for total sacrifice. The good news is that there are lots and lots of ways to make a difference that fit right into the life you are leading today.

For those who want to make change happen, what are the lessons of the civic activists profiled in Your America? The first thing that leaps out is what they didn't do. They didn't start with banners and barricades. Protest wasn't their thing. Each found a route to change that was built around action. Some worked within a troubled institution. John Walsh transformed the treatment of foster care kids by working within the government system that was causing the problems. Bunny Greenhouse, as a top official at the U.S. Army Corps of Engineers, demanded transparency and accountability in contracting.

Others worked from the outside to make reform happen. Peggy Buryj, mother of a U.S. Army soldier killed in Iraq, pushed the army to improve its handling of casualties. Robert Moses created a program to improve the teaching of algebra to poor and minority kids, and in the process, created a national model for transforming education and investing in young people.

How did they achieve success? They built movements. They knew that the power of one was only the starting point. They looked around for others who cared, and got them involved. And the involvement wasn't simply a matter of signing a petition, or forwarding an e-mail or writing a check for twenty bucks. They called on people to give time and energy—to be active.

That's how empowerment spreads and grows. The activists showed with the power of example that each person can make change happen. Each successful grassroots movement tilts the country toward a healthy future and away from partisan bickering and cynicism.

Who exactly did these grassroots activists recruit for their movements? They started with people in exactly the same situation. Lucas Benitez, immigrant tomato picker, got other tomato pickers to join the effort to get a better wage. But Benitez didn't stop there. He wanted people who could put pressure on the fast-food companies that bought the tomatoes. He found some unlikely allies: students and religious groups. The students created the "Boot the Bell" boycott movement against Taco Bell. The religious leaders condemned Taco Bell for exploiting workers and chipped away at its brand image. Moral leadership, consumer power and worker solidarity—together, they made a very effective movement.

Other grassroots activists found common ground across divisions of politics and ideology. Lynn and Devonna Owens wanted to save family cattle ranches in the high valleys of Montana. But they knew that ranchers were no match for the real estate developers. They needed allies. So Lynn and Devonna, ranchers who were the children of ranchers, made common ground with their ancient enemies, the environmentalists, in order to preserve their way of life. Ranchers, environmentalists and wealthy vacation homeowners joined together. They all valued the open range, even though their motivations varied. Some wanted a great view, some wanted a place to graze cattle and some wanted a habitat for predators.

For grassroots activists, how do you measure success? The goal for the Owenses was to save the ranching way of life in Madison Valley. Success was all about keeping the developers at bay.

Others found success in one community but didn't stop there. They wanted to scale up their activism and reach more people. After Lucas Benitez and the Coalition of Immokalee Workers triumphed over Taco Bell, they turned their attention to other fast-food companies. They've won against McDonald's and now they're setting up for new battles.

Bill Graham is using the power of example to spread the word. He turned around the town of Scottsburg, Indiana, by focusing on infrastructure for the digital age. Now he's on the road all over the country showing other communities how to do the same thing. John Walsh built the Foster Children's Project to speed troubled children through foster care. Now his project is serving as a "best practices" example for other communities.

Not everyone will hear the call to change the entire system, as John Walsh did. There are people who pitch in to help as after-school tutors or coaches for sports teams. Others volunteer as mentors for troubled kids. Service and volunteerism, powered by altruism, often achieve good things. But here lies an important distinction about how change happens. At its core, grassroots activism is not about altruism and helping others. It's about gaining power to help yourself and others like you to make a better world for all. The folks you'll read about in Your America told us they didn't become activists just to plug holes in an ever-more-leaky safety net. They went to work to help build a better way of doing things, to create an America where ideas, priorities and solutions percolate up from the grassroots.

The people profiled in Your America are among the hundreds of local heroes whose stories have appeared on the public television show NOW on PBS. For the dozen people who appear in the book, we (the coauthors) went across the country to do new interviews and investigate exactly how they had achieved success. We also asked NOW's producers and reporters to write first-person accounts about their encounters with these remarkable people. You'll find their verbal snapshots at the end of each chapter.

As we did our research, two themes emerged. These people embraced activism because of a deeply felt need, a personal mission. And they were determined to scale up because they wanted to help lots of people.

Wynona Ward didn't want anybody to endure the abuse that she had suffered. She found a way to help abused women with legal advice and transportation to and from court. She could have kept her activism small scale and personal, driving around in her SUV and working by herself. But she wanted to help more and more women. She built Have Justice Will Travel into a major force in Vermont and a national example. She spends half her time fundraising and now has a budget that supports five full-time lawyers. Her group has been able to assist thousands of women.

Katie Redford, as a novice lawyer, came up with a new legal approach to go after an American corporation doing business in Burma, a country with one of the worst human rights records in the world. When she won tens of millions of dollars for Burmese villagers, lots of folks would have stopped right there. After all, it took Redford years and years of work and endless legal maneuvering to prevail. But for Katie Redford, that was only the beginning. She and her husband, Ka Hsaw Wa, continued to expand the work of their group Earth Rights International, and now have an annual budget of over $1 million. They are using the power of the law to stop unsavory conduct by U.S. corporations all over the world.

Jackie Thrasher's successful run for the Arizona House of Representatives is an example of activism on a national scale. Her victory wouldn't have happened without years of groundwork to get the money out of politics with a system of publicly financed, clean elections. There are organizations that promote clean elections all over the country, and they have been prime movers in the successful referendum campaigns in Arizona, Maine and elsewhere. Thrasher and other citizen legislators who have been the beneficiaries of clean elections are the muscle that keeps the movement alive and growing. Thrasher divides her time between teaching middle school and debating laws in the state capitol. You couldn't invent a better example of a grassroots activist. She and the dozens of others who won by running clean show all the good things that happen when the torrent of private money is eliminated from elections.

How did Robert Moses scale up his work helping poor and minority students learn algebra? As a young man, Moses worked all over the South as an organizer in the civil rights movement. But decades later, when he created the math program, he started out slowly. He spent years in a couple of schools, fine tuning the approach. He networked with teachers and administrators and parent organizations and educational foundations. With these groups, he created a broad, diverse base for the movement. From the beginning, Moses's aim was to make the Algebra Project into a national movement. He laid the groundwork by training facilitators and teachers and securing funding sources. When he had all the parts in place, he rolled out the program across the country. The growth has been explosive. The Algebra Project went from helping a handful of schoolkids to working with over 10,000 children a year. And Moses says that's only the beginning.

You have to hand it to Moses—the man knows how to take a good idea and make it grow. But there's another lesson at the very core of Moses' approach. He has always believed in the transformative power of the individual. He doesn't look at students as "units" that passively accept new information. He believes change only happens through empowerment. In his view, students first have to embrace their own ability to make a difference. He is creating a "culture of change" where students themselves push for more learning, more resources and more opportunities.

For half a century, Robert Moses has helped people discover that empowerment is the key to citizenship in our democracy. He is pushing the country toward a better place, and at the same time he is creating a new generation of activists and cocreators of democracy. It's an approach that can work for all of us, in communities across the nation. The local heroes of Your America point the way forward.





Ward has helped thousands of women in Vermont to confront domestic violence and abuse.


She went from driving trucks to getting a law degree to inventing a new way to help rural women in trouble.

How do you get started in civic activism? You become empowered. You believe that what you do will make a difference in the world. That's a difficult leap for many Americans. How do you even begin pushing for change when the forces of the status quo are so enormous and so powerful?

Wynona Ward has an answer for that. In fact, the challenge for her was even greater. How do you become empowered if you grow up in poverty, if you have an inadequate education, if you have a job that barely supports you? Wynona Ward was able to overcome all of that and achieve amazing things. She built on what would have destroyed most people: She was abused as a young girl. Now she has become a forceful and effective advocate for others who have experienced violence and abuse at home.

Wynona Ward grew up in the 1950s in a rural, remote part of Vermont. Her family lived in what she describes as a four-room, tarpaper shack in a tiny hillside town called West Fairlee. When you drive through West Fairlee today, you'll find a single gas station–general store that sits near the junction of Route 113 and Beanville Road. Imagine, then, what it was like half a century ago. The nearest big shopping district is still across the Connecticut River in Lebanon, New Hampshire, a drive of about thirty miles. You lose your cell phone signal as soon as you exit the nearest interstate, fifteen miles away. The only signs that modernity might have reached these parts are the forests of satellite dishes that cling to the sides of houses to bring in a television signal. Until Ward was in high school, her home had no television, not even a telephone.

Ward's childhood was not a happy one. Her father, who worked on and off as a miner, ruled the household through intimidation, violence and abuse. Ward vividly remembers an incident in her youth, in 1957, when she and her siblings watched in horror as her father, enraged that their mother did not have dinner ready and had not stocked the fridge with beer, nearly choked her to death right before their eyes. The children were able to pull him off and save their mother's life. They earned a beating of their own for their trouble, but were all damaged far more and far longer by the trauma of what they'd witnessed.

And there was also sexual abuse. Ward, trapped in an impoverished family in rural Vermont, says she made it through one day at a time. She felt no one was there to protect her or help her. Looking back, she says nothing was as difficult as the helplessness and hopelessness she felt watching her mother be beaten almost to the point of death. "When my father sexually abused me, it was very traumatic. But what was much more traumatic for me and much more difficult for me to deal with was when I watched him beat my mother, choke my mother, throw things at her," remembered Ward in 2002 when NOW on PBS first met up with her.

When Wynona was seventeen, Harold Ward, her sweetheart since eighth grade, asked her to marry him. Wynona didn't think twice. They couldn't afford a place of their own, so she moved up the hill to the converted single-room schoolhouse Harold shared with his family in neighboring Vershire Heights. Harold's mother was ill, and the family welcomed Wynona's assistance and embraced her as a new member of the family. For years, Wynona never told Harold of her ordeals, obeying a code of silence that she says was an unspoken rule of rural Vermont life at the time. They cobbled together money for an eighteen-wheeler and began life on the road. Wynona and Harold hauled cargo that ranged from refrigerated food to parts of the sets of Broadway musicals such as Les Miserables. Together they logged over a million miles and visited every one of the lower forty-eight states.

It was on one of these treks across the country that Wynona's past caught up to her. She received a call from back home saying that her brother, Richard, had sexually abused his and Wynona's nine-year-old niece. The news hit Wynona with a jolt: She couldn't believe that her brother, who had often tried to protect her from abuse when they were young, was doing the same thing their father had done. The victim's mother—Wynona's sister—was calling for advice as to what to do. Wynona insisted her sister go to the police, even though she knew that would bring down the wrath of their father. She immediately made plans to return home to see how she could help.


Excerpted from Your America by John Siceloff, Jason Maloney. Copyright © 2008 JumpStart Productions, LLC.. Excerpted by permission of Palgrave Macmillan.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Meet the Author

John Siceloff is the creator and executive producer of PBS's NOW. An award-winning producer for such shows as 20/20, Primetime Live, and Dateline, he is also the recipient of the DuPont Award, Peabody Award, and Emmy Award. His writing has appeared in the Washington Post. He lives in New York, NY.

Jason Maloney is a news and documentary producer who has worked for NOW. His work includes reports for PBS' NewsHour. He was recently the editorial producer on the documentary on the AQ Kahn network entitled "Nuclear Jihad," which won the DuPont Award. He lives in New York, NY.

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