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Your Blog, Your Business: A Retailer's Frugal Guide to Getting Customer Loyalty and Sales-Both In-Store and Online

Overview

Blogging is an essential part of a retailer's online marketing plan, yet many retailers avoid it because they dread its intricacies, the time it may consume in their busy schedules, or the unease they feel about finding meaningful material. "Your Blog, Your Business" addresses those fears with nitty-gritty, practical ideas for minimizing each of them. It helps businesses-large or small, online or off-set up a blog, integrate it with their other social networks, and manage it frugally. It gives retailers the ...
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More About This Book

Overview

Blogging is an essential part of a retailer's online marketing plan, yet many retailers avoid it because they dread its intricacies, the time it may consume in their busy schedules, or the unease they feel about finding meaningful material. "Your Blog, Your Business" addresses those fears with nitty-gritty, practical ideas for minimizing each of them. It helps businesses-large or small, online or off-set up a blog, integrate it with their other social networks, and manage it frugally. It gives retailers the benefit of Carolyn Howard-Johnson's nearly three decades experience as founder and manager of her own chain of stores and stints as a New York publicist, a retail consultant and journalist. She also runs several blogs of her own and contributes to countless others. It is the second in the Survive and Thrive series for retailers in her USA Book News award-winning HowToDoItFrugally.com books. Her blog for the retail trade is at www.frugalretailing.blogspot.com.
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Product Details

  • ISBN-13: 9781451591040
  • Publisher: CreateSpace Publishing
  • Publication date: 4/30/2010
  • Pages: 104
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.22 (d)

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Sort by: Showing 1 Customer Reviews
  • Posted August 5, 2011

    more from this reviewer

    Blogging for Fun & Profit

    No matter whether you are an independent entrepreneur working out of a store or writer managing your own website, social networking and blogging can leave your competitors in the dust. We no longer depend on money exchanging hand-by-hand and even big business is now participating in networking, which is one of the most effective means of communicating with large numbers of eager customers. Besides tips on retailing, and getting and keeping customers, Carolyn hits on spicy bits about Google's free blog, Blogger. Like people, Blogger has as many voices as there are brands of commodities needing to be sold and bought. But, if you're new to blogging and worried about writer's block, don't be. Blogging is just like journaling. Journaling is like talking without being interrupted. If you can journal, you can blog. If you blog, you are a writer. You don't have to carry the conversation all by yourself. Try some of the ideas below: * Use guest bloggers with similar focus * Get partners for your blog, try our permission gadgets on Blogger to let others post at their convenience * Recycle old articles, bits & pieces, into new docs * Use the carnival concept - of providing live links for your readers to visit (Only get the best with the same focus as yours!) * Outsource your blogging - trade off with other bloggers * Suggest readers Subscribe, teasing them with whitepapers & regular gratuities It helps businesses large or small, online or off, to set up a blog, integrate it with their other social networks like your own website, Twitter and/or Facebook. I think her most important lesson is to keep your focus on what you can do for others. Offer incentives for subscribing like white papers or eBooks, present or old. Recycle the past into the present and give your readers a taste of what it is your selling...by Joyce white, Sculpting the Heart Book Reviews

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