Your Creative Brain: Seven Steps to Maximize Imagination, Productivity, and Innovation in Your Life

Your Creative Brain: Seven Steps to Maximize Imagination, Productivity, and Innovation in Your Life

by Shelley Carson
     
 

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Research-based techniques that show everyone how to expand creativity and increase productivity


Harvard psychologist Shelley Carson's provocative book, published in partnership with Harvard Health Publications, reveals why creativity isn't something only scientists, investors, artists, writers, and musicians enjoy; in fact, all of us use our

Overview

Research-based techniques that show everyone how to expand creativity and increase productivity


Harvard psychologist Shelley Carson's provocative book, published in partnership with Harvard Health Publications, reveals why creativity isn't something only scientists, investors, artists, writers, and musicians enjoy; in fact, all of us use our creative brains every day at home, work and play.  Each of us has the ability to increase our mental functioning and creativity by learning to move flexibly among several brain states.


  • Explains seven brain states or "brainsets" and their functions as related to creativity, productivity, and innovation
  • Provides quizzes, exercises, and self-tests to activate each of these seven brainsets to unlock our maximum creativity

Your Creative Brain, called by critics a ?new classic? in the field of creativity, offers inspiring suggestions that can be applied in both one's personal and professional life.

Editorial Reviews

From the Publisher
Basing this book on her Harvard psychology course, Creativity: Madmen, Geniuses, and Harvard Students, Carson sees creativity in a broader context—not just coming up with new ideas but being able to evaluate them and put the good ones to practical use. Each phase of this process utilizes different brain states, and each person feels more comfortable in some brain states than in others. Carson includes self-tests for discovering which brain states the student favors, exercises to strengthen the weaker brain states, and help in sticking to the program. Unlike most self-help books, this is grounded in solid experimental work. The only downside is that the actual text is a bit dull, and attempts to lighten it (e.g., with a series of unfunny jokes and cartoons about a creative caveman and his dim sidekick) fall flat. Readers with whom this title will resonate will probably skip straight to the "What brainset do you prefer?" quiz. VERDICT Readers who liked Michael Gelb's How To Think Like Leonardo da Vinci will love this. So will the self-improvement and business seminar–loving crowd. And for once they're getting some substance! (Library Journal, September 15, 2010)
Library Journal
Basing this book on her Harvard psychology course, Creativity: Madmen, Geniuses, and Harvard Students, Carson sees creativity in a broader context—not just coming up with new ideas but being able to evaluate them and put the good ones to practical use. Each phase of this process utilizes different brain states, and each person feels more comfortable in some brain states than in others. Carson includes self-tests for discovering which brain states the student favors, exercises to strengthen the weaker brain states, and help in sticking to the program. Unlike most self-help books, this is grounded in solid experimental work. The only downside is that the actual text is a bit dull, and attempts to lighten it (e.g., with a series of unfunny jokes and cartoons about a creative caveman and his dim sidekick) fall flat. Readers with whom this title will resonate will probably skip straight to the "What brainset do you prefer?" quiz. VERDICT Readers who liked Michael Gelb's How To Think Like Leonardo da Vinci will love this. So will the self-improvement and business seminar-loving crowd. And for once they're getting some substance!—Mary Ann Hughes, Shelton, WA

Product Details

ISBN-13:
9780470651438
Publisher:
Wiley
Publication date:
09/07/2010
Series:
Harvard Health Publications
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
384
File size:
5 MB

Meet the Author

Shelley Carson, Ph.D., teaches, conducts research, and publishes on the topics of creativity, psychopathology, and resilience at Harvard University. Her work has been featured on the Discovery Channel, CNN, and NPR, and she has won multiple teaching awards for her popular course Creativity: Madmen, Geniuses, and Harvard Students.

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