Your First Business Plan

Overview

The first business plan is often the most difficult to write. A company may have little or no history, and often may not know lender requirements, what to stress and what to avoid. Your First Business Plan simplifies the process by outlining the different parts of a business plan and, in an uncomplicated question-and-answer style, helps the business owner create a winning plan for their business.

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second Fair [ No Hassle 30 Day Returns ] [ Writing: SOME ] [ Edition: second ] Publisher: Sourcebooks Inc Pub Date: 3/1/1993 Binding: Hardcover Pages: 145.

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Overview

The first business plan is often the most difficult to write. A company may have little or no history, and often may not know lender requirements, what to stress and what to avoid. Your First Business Plan simplifies the process by outlining the different parts of a business plan and, in an uncomplicated question-and-answer style, helps the business owner create a winning plan for their business.

The easy-to-follow chapters show entrepreneurs how to:
--Think through strategies and balance enthusiasm with facts
--Capture and hold the interest of potential lenders and investors
--Understand and develop their financial statements
--Recognize the unique selling advantage of their products or services
--Avoid potentially disastrous errors like undercapitalization and negative cash flow

Also included in this book:
--A glossary of planning and financial terms
--A complete sample business plan

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Product Details

  • ISBN-13: 9780942061475
  • Publisher: Sourcebooks, Incorporated
  • Publication date: 3/1/1993
  • Series: Small Business Ser.
  • Pages: 145
  • Product dimensions: 7.23 (w) x 10.31 (h) x 0.64 (d)

Meet the Author

Brian Hazelgren founded goStrategy to focus on all aspects of strategic consulting for small and medium enterprises. Brian has a degree in marketing from Western International University, with a minor in finance. Brian has authored and coauthored five books, including Your First Business Plan and The Complete Book of Business Plans, and has produced two business CDs. His latest work, Power Planning: The New Era in Strategic Thinking is the manual used in the goStrategy strategic planning courses. Brian is an Adjunct Professor at the University of Utah where he is one of four professors chosen to start the new Entrepreneurship program at the University. He is also a frequent guest on radio talk shows throughout the country. He has 17 years in the business/strategic planning and technology fields.

Brian has been a radio talk show host on the No. 1 station in the Phoenix, AZ market. His show was called "All About Business" and he focused on topics geared towards assisting business owners and managers in running a better organization.

Brian has owned and operated a successful manufacturing and distribution company, which produced the popular Gumball Wizard and Gumball Mania vending machines. His products were frequently featured on The Price is Right, as the number one product in the Sharper Image Catalog and in three Hollywood movies (Richie Rich, First Kid and Monolith).

Brian spent four years with Sprint Paranet, a division of Sprint, as a Regional Director. While at Sprint, Brian received several awards, including the first ever Outstanding Achievement Award, the Division Managers Award, the Marketing Aptitude Award, the 120% of Goal Award, Para 100 and the Fast Start Award. As a start-up under Brian's leadership, Sprint Paranet Utah was awarded the No. 1 IT Consulting Firm Award in the State of Utah. This was accomplished after only 2 years in the Intermountain market.

During the early phases of the Internet, Brian started a Phoenix, AZ based ISP that was soon voted the No. 3 ISP in the state of Arizona. He sold his interests in this business.

Brian was a member of the BYU national championship football team in 1984. He was a sprinter in track and field and has held five records in track and field in the state of Utah. He was drafted to play professional baseball out of high school, but chose to play football.

Brian is the father of six children, with two sets of twins. He and his lovely wife of 15 years, Ann Christensen Hazelgren, live in Riverton, Utah.

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Read an Excerpt

A Few Facts about Business Planning

About one million new businesses are started each year in America; of those, approximately two hundred thousand will survive five years. This translates into one in five businesses making it to their fifth anniversary. This is an alarming statistic! Why in the world would only one in five businesses in the "Land of Opportunity" survive for so short a period of time? There are several reasons, but the most common also happens to be the most controllable. There is no magic equation for success, but one basic rule holds true: A business owner who fails to plan also plans to fail.

Be Unique

When it comes to writing a business plan, most people think it's about as much fun as taking a trip to the dentist. They usually focus on the pain rather than the results. Let's face it, writing a good business plan takes a lot of time, patience, and thought, and many hours of research, writing, and editing. But think of the results! You will know your business (and yourself) better and be better assured that it will flourish. In addition, you will have a better chance of getting financing. Most importantly, you will know how to conduct business and compete at a more sophisticated level. The time invested in developing a business plan can make the difference. Also consider the edge you will have over your competition. Countless businesses do not have a business plan. They are simply reacting to the conditions that exist, much like a sailboat haplessly setting out on a windless day-or, in other cases, a stormy day. The point is that when you take the time to fully develop a sound business plan, you will have a greater advantage in maneuvering and changing your course when the climate is not to your benefit.

Think Outside the Box: Advice about starting a business and developing a plan to help oversee it can come from any of a number of sources. Consider going to trade shows and other networking opportunities in your field and make it a goal to meet as many people as you can. You never know what might come of it.

A business plan helps entrepreneurs and business managers think through their strategies, balance their enthusiasm with facts, and recognize their limitations. It also helps avoid potentially disastrous errors like undercapitalizing, creating negative cash flow, hiring the wrong people, selecting the wrong location, and pursuing the wrong market. See Figure 1.1 below for a list of questions to ask yourself (and your partner, if you have one) when choosing your market.

A winning business plan requires time: fifty to one hundred hours to write an effective business plan, which would include research, documentation, analysis, and review. Keep this in mind, and remember that entrepreneurs should start planning at least six months before they initiate a new business. This takes into consideration the time you need to devote to startup while working another job. Six months gives you time to sharpen and focus your business ideas, test your assumptions, and improve your management skills. So dig in and begin your journey. This chapter gives you an overview of the essential elements that must be part of your task.

YOUR NEW ENTERPRISE-BEFORE START-UP The type of business you pursue depends on a few important factors:

? How much money do you have to invest?
? Can you attract other investors?
? What return do you expect?
? Where is your expertise?
? What do you like to do most?
? Are you willing to work hard and long hours?
? What are prominent consumer trends in your industry today?

Consider a Start-Up's Impact on Your Life Before venturing full-force into your start-up business, consider these possibilities. Your income may suffer, your work hours will multiply, and your family relationships may be strained. You will have expended your personal cash and possibly assumed a fair amount of debt. Most of the time, you may feel like you're running behind, and you may become more irritable or critical with people around you. You will see less of your friends and family; you may get more headaches, backaches, or stomachaches. You may feel guilty at times when you take time off from work. Your life, for a time, may truly be all work and no play.

Don't despair! These feelings and circumstances are a normal part of starting a business or embarking on a new project. Just don't give up. Developing a business plan is going to be very hard work, but if you do it right, wonderful things may result. So begin your research earnestly and objectively. Figure 1.2 on the next page alerts you to some good starting points.

The Nuts and Bolts of a Business Plan-Think about a Mission Statement Once you have completed a good amount of research, you can begin to define your business, and writing a mission statement is an important step in further cementing your idea. A mission statement should be fifty words or less and outline what you will sell and to whom, and what will make your business different. (This is called your "Unique Selling Proposition," or USP, which we describe in detail at the end of this chapter.) Here is an example of a mission statement:

Mission Statement To provide useful, applicable solutions to business owners and managers in the areas of marketing, business planning, finance, accounting, and promotion, and to fully use our management team's experience and knowledge to increase the revenues of each of our clients' enterprises and companies.

Name Your Business A compelling component of your business idea is the name you put to it. You may already have an idea for your business's name, but also be sure to think and rethink that name once you have conducted market research. Our advice is to keep the name straightforward and descriptive, and make it as distinctive as possible. Avoid grandiose, overworked adjectives. Your business name should be like a headline to an article. It should describe who you are and what you do. A dangerous marketing mistake is to make your prospects and potential customers guess what it is that you do. For example, Bob's Hardware Store says so much more than Bob's Enterprises. Ambassador Pizza works much more effectively than Ambassador Foods. You end up spending much more time and precious capital marketing your product or service when the customer has to guess what you do. Most businesses do not have that luxury, so have some type of descriptive word in your company name that will benefit you. Let the companies with deep pockets promote ambiguous names to create their own identity.

Consider All Uses of a Business Plan Your business plan is the heart and soul of your operation and the most important document you provide to any lending institution or potential investor. It explains all the financing you need and, most importantly, it will give your financial sources persuasive information about your venture.

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Table of Contents

Overview Introduction

Chapter 1: Powerful Guidelines to Writing Your First Business Plan
--A few facts about business planning
--Consider a start-up's impact on your life
--The nuts and bolts of a business plan
--Focus on your Unique Selling Proposition (USP)

Chapter 2: The First Pages
--Cover sheet
--Table of contents
--Executive summary

Chapter 3: General Company Description
-- Context of your business
-- Profile of your business
-- Profile of your specific market
-- Anticipated challenges and planned responses

Chapter 4: Present Situation
-- Give a snapshot of your situation
-- Calculate your Current Ratio
-- Calculate your Quick Ratio

Chapter 5: Objectives Section
-- Understand what you want and need to accomplish
-- Record your objectives

Chapter 6: Product/Service Section
-- Description of your product or service
-- Added value
-- Tests and approvals
-- Product or service life cycle
-- Trademarks and copyrights

Chapter 7: Market Analysis
-- Do you homework
-- Market strengths and weaknesses
-- Customer profile
-- Competition

Chapter 8: Marketing and Sales Strategies
-- Build a great marketing plan
-- Selling tactics
-- Flaunt your Unique Selling Proposition
-- Establish market objectives
-- Establish advertising and promotion concepts

Chapter 9: Management Section
-- Chart your formal organization
-- Incorporate your management team
-- People and talent requirements
-- Compensation
-- Directors

Chapter 10: Financial Projections
-- More than just dollars and cents
-- Your financial management tool
-- Determining your numbers
-- Financial projections
-- Implementation schedule
-- Statement of resource needs

Chapter 11: Executive Summary
-- First comes last
-- Give an overview
-- Your statement of purpose
-- Your mission statement
-- The market, your customers, and your product or service

Chapter 12: Appendix Section
-- Substantiate your claims
-- Keep it all organized

Chapter 13: Practical Tips

Chapter 14: Sample Business Plan: Home Improvements, Inc.

Appendix 1: 101-Plus Questions to Success Appendix 2: Sample Business Plan: CC Day Care Center Appendix 3: Sample Business Plan: Micro Service and Sales Glossary -

Brian Hazelgren has authored and coauthored five books, including Your First Business Plan and The Complete Book of Business Plans, and has produced two business CDs.

Joseph Covello is the founder of The Covello Group, a professional firm specializing in business planning and finance located in Clearwater, Florida, and serving the greater Tampa Bay area.

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