Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer

Overview

Get the most out of Google's trifecta of tools and optimize your Web presence!

Savvy marketers are always searching for new ways to attract and keep online customers. Google’s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age.

Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover how to use this powerful trifecta together to ...

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Overview

Get the most out of Google's trifecta of tools and optimize your Web presence!

Savvy marketers are always searching for new ways to attract and keep online customers. Google’s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age.

Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what you’re learning, and much more.

  • Brings you up to speed on Google AdWords, Analytics, and Website Optimizer
  • Shows how to use each tool individually—and then together as a powerful trio to track, analyze, and optimize your Web presence
  • Topics include the basics of CPC (cost per click) and how to use Google's Ad Planner, the AdWords Editor, and conversion tracking
  • Covers how to install tracking code in your Web site, what reports are available and how to use them, testing, applying what you learn, and much more

Start increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide.

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Product Details

  • ISBN-13: 9780470641644
  • Publisher: Wiley
  • Publication date: 9/22/2010
  • Edition number: 1
  • Pages: 456
  • Sales rank: 1,379,721
  • Product dimensions: 7.30 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Joe Teixeira is Director of Web Intelligence at MoreVisibility and a Google Analytics Certified Partner. He is a leading expert in the field of web analytics, and is Google AdWords Qualified as well as certified in Yahoo! Search Marketing and MSN AdCenter.

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Table of Contents

Introduction.

Part I Getting Started.

Chapter 1 What’s Your Game Plan for Success?

Part II Google AdWords.

Chapter 2 Welcome to Google AdWords!

Chapter 3 Cost-per-Click Advertising.

Chapter 4 Advanced Opportunities within Google AdWords.

Chapter 5 AdWords Tools of the Trade.

Chapter 6 Google AdWords: Analysis and Insights.

Part III Google Analytics.

Chapter 7 Welcome to Google Analytics!

Chapter 8 The Web Analytics Industry.

Chapter 9 Sophisticated Google Analytics Features.

Chapter 10 The Technical Side of Google Analytics.

Part IV Google Website Optimizer.

Chapter 11 Welcome to Google Website Optimizer.

Chapter 12 Testing Online and Basic Statistics.

Chapter 13 The Technical Side of Google Website Optimizer and Experiment Ideas.

Part V Executing Your Game Plan by Using Google Programs Together.

Chapter 14 Google AdWords and Google Analytics.

Chapter 15 Google AdWords and Google Website Optimizer.

Chapter 16 Google Analytics and Google Website Optimizer.

Part VI Wrapping It All Up.

Chapter 17 Other Programs to Add to Your Game Plan.

Chapter 18 Bringing It All Together.

Appendix A A Life after Your Google Game Plan.

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