Your Great Business Idea: The Truth about Making It Happen


Kate Wendleton has authored some of the best books I have seen on career and job search. I picked this book up when thinking about a business. It does not disappoint. It is written in a "folksy" but valuable way and gets to the points in a readable manner. Kate does it again.

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Kate Wendleton has authored some of the best books I have seen on career and job search. I picked this book up when thinking about a business. It does not disappoint. It is written in a "folksy" but valuable way and gets to the points in a readable manner. Kate does it again.

Read More Show Less

Product Details

  • ISBN-13: 9780944054130
  • Publisher: Five O'Clock Books
  • Publication date: 5/28/2007
  • Series: The Five O'Clock Club Series
  • Pages: 320
  • Product dimensions: 7.40 (w) x 9.20 (h) x 0.80 (d)

Table of Contents

Preface     X
Introduction     XV
Entrepreneurial Options
Should You Have Your Own Small Business?     3
Is Entrepreneurship For You?     11
Targeting the Businesses of the Future     15
Case Study: Scott - Targeting the Future     27
Deciding the Kind of Business You Want: Start by Understanding Yourself
How to Choose Your Business     33
Exercises to Analyze Your Past and Present: The Seven Stories Exercise     35
The Seven Stories Exercise Worksheet     40
Your Current Work-Related Values     45
Other Exercises: Interests, Satisfiers, and Bosses     47
Your Special Interests     49
Satisfiers and Dissatisfiers in Past Jobs     50
Your Relationship with Bosses     51
Looking into Your Future     53
Your Fifteen-Year-Vision and Your Forty-Year Vision     55
Your Fifteen-Year-Vision and Forty-Year Vision Worksheet     57
Your Forty-Year Vision...Fifteen Years is a Good Start     59
The Ideal Scene     62
The Ideal Scene Worksheet     65
My Ideal Business     67
Describing Your Ideal Business Worksheet     69
Your Ideal Business Environment     71
Your Ideal Business Environment Worksheet     73
Brainstorming Possible Businesses     75
Brainstorming Possible Businesses Worksheet     78
Case Study: Chiron - Finding a Future     79
Preliminary Business Investigation: Businesses Worth Exploring     88
Getting Yourself Ready
Ambition, Courage, Follow-Through and Other Entrepreneurial Virtues     93
Your Wealth Goal     99
Forming the Right Character for Entrepreneurship     103
Life Takes Time     113
Buying an Existing Business (including a Franchise)
Buying an Existing Business     117
Buying a Franchise     127
Starting Your Own Business (including a high-growth business)
Starting a Growth Business     131
Case Study: Yadira - Determining the Kind of Business She Wants     137
Case Study: Robert - First, Thirteen Years of Research     147
Becoming a Consultant in Your Own Field
On Your Own: Becoming a Consultant     153
How to Start Your Own Consulting Business     155
Creating Your Own Job: Consultants Who Made It Work     167
Marketing-Making Sore the Right People Know About You
Marketing Your Small Business     173
Researching Your Business Idea     183
Targeting: Becoming an Expert in a Niche     191
Your Two-Minute Pitch: The Keystone of Your Marketing     195
Naming Your Business     207
Developing Your Marketing Literature     211
Selling to Organizations (the Corporate Sale)     215
Getting Lots of Meetings with Organizations     223
The Stages of Your Corporate Sales Campaign     231
Speeches or Demonstrations: An Important Promotional Technique     237
Public Relations Tips for Your Small Business     251
Understanding the Numbers: Making a Profit
Cash is King     259
Analyzing the Business     265
Profits: The Bottom Line     271
Cost Accounting: Managing for Profitability     279
Accounting Basics     289
15 Helpful Hints for a Profitable Agreement     295
Negotiating a Consulting or Freelance Assignment / Pricing a Project     297
Putting It All Together
The One-Hour Business Plan     309
Developing Your Business Plan     317
Planning the Stages of Your Organization's Growth     321
Your Exciting Business Idea     329
What is the Five O'Clock Club? "America's Premier Career Coaching Network"
How to Join the Club     335
Questions You May Have About the Weekly Job-Search Strategy Group     339
The Way We Are     347
Lexicon Used at The Five O'clock Club     349
Application for Club Membership and Subscription to The Five O'Clock News     352
Bibliography     353
The New Outplacement Model (The Five O'clock Club's pitch to prospective customers)     357
Index     367
About the Author     379
About the Five O'Clock Club and the "Fruytagie" Canvas     381
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