Your Guide To Ebook Publishing Success

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Product Details

  • ISBN-13: 9780962992377
  • Publisher: Warm Snow Publishers
  • Publication date: 2/1/2001
  • Pages: 160
  • Product dimensions: 0.37 (w) x 9.00 (h) x 6.00 (d)

Table of Contents

Introduction to Ebook Publishing 8
Chapter 1 Where to Find Ideas to Write About 17
How to find your niche 17
Best-selling topics 19
"How to" books 20
Special reports 20
Technical manuals 20
Educational textbooks 21
Library ebooks 21
Romance, Science Fiction, Horror, Mystery 21
Poetry 22
Publishing works by other authors 22
How to choose your ebook's title 22
Chapter 2 Formatting and Producing Ebooks 24
Email content 25
Text files 25
Ebook compilers 25
PDF 28
OEB 29
CSS 30
HTML 30
Converting to multi formats 30
CD's 31
Floppy disc 31
Checklist for formatting your ebooks 31
Chapter 3 ISBN, Copyrights and Barcodes 33
Library of Congress (LCC) number 33
Copyright 34
Barcodes 34
Chapter 4 Pricing Ebooks 36
Giving it away 36
Higher demand = higher prices 36
Two prices for the same ebook 37
Serials 37
Production costs of ebooks 37
Comparison pricing 38
Popular selling prices 38
Chapter 5 Delivering Ebooks to Customers 39
Leading customers to place an order 39
Example of alternative ordering options web page 40
Educated prospects become paying customers 41
Automating ebook delivery 43
Handling delivery yourself 45
Credit card processor services 46
Ebook software viewing options 47
Dedicated ebook reading devices 47
Chapter 6 Tools and Skills Needed to Sell Online 49
Equipment 49
Internet Service Provider (ISP) 49
Web site 50
Web host 50
Email 51
Internet browser 51
Domain name 51
Word processors, ebook compilers 52
Web page composition software 53
File transfer protocol (FTP) software 53
Storefronts 53
Search engine positioning software 54
WordSpot subscription 54
Autoresponders 54
Database management 55
Tracking software 55
Back up system 55
Research software 56
Experience on how to use a computer 56
Ability to surf the Internet and use search engines 56
Web site design and maintenance 57
Chapter 7 Successful Web Site Tips 58
How much time should you spend on web site design? 58
Coordinate web design with other promotional material 59
Define what you are selling 59
Site navigation 59
Keep visitors on your site 60
Audio and video 60
Page size 60
Design your site for fast loading 61
META tags 61
Design tips for higher search engine rankings 62
Cloaking software 63
Using holidays and special occasions 63
Add a discussion group to your site 64
Instill customer confidence 64
Chapter 8 Marketing on the Internet 66
The great qualifier 66
Online costs 68
How much will you earn? 69
Chapter 9 Creating Your Marketing Plan 70
Define what you are selling 70
Who are your customers? 71
Internet demographics 72
What are the ways you will reach your audience(s) 72
How much will you spend on each marketing channel 72
Your credentials 73
Sample checklist for marketing ebooks online 74
Example of marketing activity schedule 81
Chapter 10 Ebook Publishing Packages and Resellers 82
Ebook publishing services offered 83
Ebook resellers and publishing package providers 84
Ebook libraries and research providers 85
Audio ebooks 86
Ebook publishers seeking manuscripts 86
Chapter 11 Print-on-Demand Paper Bound Books 87
Chapter 12 How to Use Free Publicity to Get Sales 90
Ebook reviews 91
Become an expert 91
Interviews 93
Author readings 94
Public speaking and teaching 94
Autographed copies 95
Awards 95
Writing articles 96
Free reports 98
Write a syndicated column 98
Using news releases 98
How to format a fax or plain paper news release 99
How to send releases to the media 100
Formatting an email news release 100
Example of paper news release 101
Where to find media contact information 102
Example of email news release 103
Using a PR service 104
Helpful articles for getting publicity 105
Chapter 13 How to Use Search Engines 106
How search engines rank your site 106
Tips for ranking high in the search engines 106
Keywords 107
How to know which keywords people are using 108
Doorway pages 109
Search engines and directories people use most 110
Additional engines to list your web pages 111
Other sites to list with 111
How directories work 112
Getting listed in Yahoo 112
Submission software and services 113
Pay-for-search results 114
Measure yours and ranking in the engines 114
Search engine positioning software 115
Chapter 14 How to Use Links to Boost Traffic 116
Getting other sites to link to yours 116
Reverse searching 117
Automating the link seeking process 117
Link banner exchanges 118
Links from your email signatures 118
Join clubs and organizations 119
Get more domains and link to yourself 119
Chapter 15 Promoting Through Email and Ezines 120
Your house mailing list 120
How to get email addresses from your visitors 120
Using Internet incentive programs 121
Opt-in email lists 121
How to promote with direct email 122
Managing your list 123
How to set up autoresponders 123
Send out a free email newsletter or ezine 124
Sources of ezine listings 125
Make money renting your email list 125
How to use signatures in your emails 126
Bulk email, SPAM, or unsolicited email 126
Chapter 16 How to Promote on Newsgroups 128
Prepare an announcement 129
Locating newsgroups and forums 129
Tips for promoting through newsgroups 130
Join Internet clubs 131
Internet mailing lists 131
Chapter 17 Affiliate Programs More Ways to Sell 132
Setting up your own affiliate program 133
Services that manage affiliate programs 133
Do-it-yourself affiliate management 134
Making money from other affiliate programs 135
Where to list and find affiliate programs 135
Ebook clubs 136
Amazon's zshops 136
Auction sites 136
How to sell at auctions 137
How to choose your subject categories 138
Locate auctions 138
Classified ads to promote your site 138
Banner ad effectiveness 139
Pay for keyword search results 140
Selling reprint and foreign translation rights 141
Selling your web site 142
Chapter 18 Tracking and Measuring Results 143
What you need to get from tracking 143
Example of log for web site statistics from a host 144
How to use the data you get from tracking 145
Page counters 146
Site statistics from your web host 146
Tracking services online 146
Tracking software 147
Accounting software 147
Setting up a database 147
Example of database records for customer contacts 148
Example of database records for tracking links 148
Example of tracking web page submissions 148
Final note 149
Appendix I Ebook Publishing Resources 150
Appendix II Media Lists Online 154
Appendix III Web Site Building Resources 155
Glossary 159
Index 163
About the Author 166
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