Your Guide To Entertainment Marketing and Performance (Collection)

Your Guide To Entertainment Marketing and Performance (Collection)

by Al Lieberman, Patricia Esgate, Paul W. Farris, Neil Bendle
     
 

Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading

Overview

Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrowin The Definitive Guidce to Entertainment Marketing .

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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition , is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.

Product Details

ISBN-13:
9780133742855
Publisher:
Pearson Education
Publication date:
08/08/2013
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
737
File size:
17 MB
Note:
This product may take a few minutes to download.

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