Your Idea, Inc.: 12 Steps to Building a Million Dollar Business - Starting Today!

Overview


Burt's Bees . . . Crocs . . . MySpace . . .

Every time a new story about how some nobody from nowhere got rich producing some clever new product in his garage, you may think, ?Why can?t I do that?? Well, anyone can?the trick is to take those good ideas and build them into great products that can succeed in the marketplace. In this book, you will get the 12-step plan you need to make your new product or service a profitable reality. You will ...

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Your Idea, Inc.: 12 Steps to Building a Million Dollar Business - Starting Today!

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Overview


Burt's Bees . . . Crocs . . . MySpace . . .

Every time a new story about how some nobody from nowhere got rich producing some clever new product in his garage, you may think, “Why can’t I do that?” Well, anyone can—the trick is to take those good ideas and build them into great products that can succeed in the marketplace. In this book, you will get the 12-step plan you need to make your new product or service a profitable reality. You will learn important skills for success, including how to:

  • Refine their idea to attract a target audience
  • Research the competition
  • Find the right manufacturer
  • Create appropriate brand messaging
  • Build buzz online and beyond
  • Work trade shows and conventions
Written by a woman with no formal business experience who turned her own idea into a million-dollar company, this book is the pragmatic yet inspiring guide every aspiring entrepreneur is looking for.
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Editorial Reviews

Publishers Weekly
Founder and CEO of Moisture Jamzz Moisture Gloves, Abrams started with a business idea—and little else. She went in search of a comprehensive guide she could understand without having an M.B.A. that would teach the basics in a step-by-step fashion, but could find nothing. Undaunted, she learned the ins and outs of starting a business on the fly—and wrote the book herself. The result is a positive playbook for turning a great idea into a workable business model. There's a wealthof information, presented simply but comprehensively, covering such essentials as intellectual property, LLCs, overseas manufacturing, software, paperwork and credit cards, as well as larger subjects such as marketing, Internet sales, Mom and Pop stores vs. big chains, customer service and work/life balance. Thoughtful pop-ins of “Biz Brainstorms” and “Million-Dollar Tips” insert additional advice along the way. Abrams cheers “No MBA—no money—no problem!” and provides a welcome, refreshing pep talk for budding entrepreneurs. (Dec.)
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Product Details

  • ISBN-13: 9781598699098
  • Publisher: Adams Media Corporation
  • Publication date: 12/18/2009
  • Edition description: Original
  • Pages: 256
  • Sales rank: 306,924
  • Product dimensions: 5.50 (w) x 8.40 (h) x 1.00 (d)

Meet the Author


Sandy Abrams (Beverly Hills, CA) made her dream come true when she had a revolutionary idea and turned it into a multimillion-dollar company. A self-taught entrepreneur without a business background, she is the founder and CEO of Moisture Jamzz, Inc., a bath and body manufacturer and wholesaler built around her signature product, Moisture Jamzz Moisture Gloves. A member of the International Spa Association, Mrs. Abrams enjoys a respected position within the beauty industry.
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Table of Contents

Acknowledgments ix

Introduction: Seize Your Light Bulb Moment xi

Step 1 Take the Leap to Becoming an Entrepreneur 1

Step 2 Bring Your Idea to Life 19

Step 3 Bootstrapping: Make the Most of Your Own Resources 33

Step 4 Understand Legal Issues 51

Step 5 Manufacture Your Idea into a Product 73

Step 6 Create Your Executive Office 107

Step 7 Learn Marketing 101 127

Step 8 Make the Most of Your Marketing Efforts 149

Step 9 Find and Sell to Buyers 167

Step 10 Prep for the Trade Show 193

Step 11 Make Your Trade Show Debut 213

Step 12 Maintain a Life Balance and Look Ahead 225

Conclusion 237

Index 239

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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted March 22, 2010

    Sandy Abrams' Your idea, inc. - A must read and a must do!

    I have read at least a dozen "How to start your own business" books and have always been left wondering, "Well, what's my first step?". I have never found one with an actual road map, until now. Ms. Abrams gives you the tools and a step by step guide to start your own business. She speaks to those who have no business background at all without making you feel like an idiot. Every chapter is clear and concise without any confusing legalese.
    I have been working in the corporate world for over 20 years and am tired of working relentlessly for someone else. Just to watch them reap all the benefits of my hard work. It's time for me to be the head honcho and with Ms. Abrams step-by-step guide, I have the confidence I need to succeed! ~~Anonymous...for now!

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted January 19, 2012

    Absolutely useless book

    If you have read any alike books before, you won't learn anything new.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted May 20, 2011

    No text was provided for this review.

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