Your Next Great Stock: How to Screen the Market for Tomorrow's Top Performers


Tomorrow's top-performing stocks are giving off clues today. Theworld's most successful investors don't wait to stumble upon thoseclues; they find them by searching the entire market in secondsusing a process called stock screening. Now, with Your Next GreatStock, author Jack Hough shows you how to use this proven processto locate stocks that are poised to outperform.

Too many investors use a company-by-company approach to stockinvesting. They collect tips from friends or ...

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Your Next Great Stock: How to Screen the Market for Tomorrow's Top Performers

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Tomorrow's top-performing stocks are giving off clues today. Theworld's most successful investors don't wait to stumble upon thoseclues; they find them by searching the entire market in secondsusing a process called stock screening. Now, with Your Next GreatStock, author Jack Hough shows you how to use this proven processto locate stocks that are poised to outperform.

Too many investors use a company-by-company approach to stockinvesting. They collect tips from friends or financialprofessionals and base buying decisions on anecdotes rather thanevidence. That approach rarely works. Your Next Great Stock willshow you a better way. You'll size up more stocks in less time andfind bargains that other investors haven't yet discovered.

Written in a straightforward and accessible style, Your NextGreat Stock outlines a "Sherlock Holmes" approach to investing. Ituses the power of stock screening to uncover and interpretimportant clues as to where a company and its stock may be headed.Along the way, you'll also learn which combinations of clues aremost likely to produce winning stocks.

Divided into four parts, Your Next Great Stock:

  • Covers the essential elements of stock investing andscreening
  • Examines more than a dozen powerful stock-screeningstrategies—from the Impatient Value screen to the Follow theLeaders screen—that Hough has "shamelessly stolen" from theworld's best financial minds
  • Discusses how to pick the likeliest winners from your stockscreen results
  • Reveals where to find today's best stock-screeningtools—most are free or inexpensive
  • And much more

Filled with in-depth insights and practical advice, Your NextGreat Stock is perfect for both new and experienced investors whorefuse to rely on the outdated suggestions of co-workers or brokerswhen looking to make money in the markets. With this book as yourguide, you'll quickly discover how combining a fact-based investingapproach with today's screening technology can put you on a realpath to profits.

Don't forget to visit to run free onlinescreens based on some of the strategies covered in this book.

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What People Are Saying

From the Publisher
"Your Next Great Stock makes a clear and persuasive case for a systematic investment strategy. Though simply written, both amateurs and professionals can profit greatly from the wisdom revealed in its pages."—Joel Greenblatt, author, The Little Book That Beats the Market

"Jack Hough has written a thoughtful and disciplined book about picking stocks. In an age where most people look for the quick buck, his commonsense approach will outlive bull and bear markets alike."—Jonathan Hoenig, Portfolio Manager, Capitalistpig Hedge Fund LLC and Fox News personality

"Hough has put together an easy read that's actually fun. Most of the book focuses on why stock screening works, while the last half of the book helps the reader put together some stock screens of their own."—

"The book covers some fairly challenging concepts, but it doesn't read like a dry academic study. That's a testament not just to Mr. Hough's knack for explaining arcane financial concepts in everyday language, but also to his sense of humour; it's not often that you find an investing author who spent year doing standup comedy in New York."—Globe and Mail

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Product Details

  • ISBN-13: 9780470117934
  • Publisher: Wiley
  • Publication date: 10/26/2007
  • Edition number: 1
  • Pages: 250
  • Sales rank: 1,356,265
  • Product dimensions: 9.06 (w) x 6.16 (h) x 0.91 (d)

Meet the Author

Jack Hough writes about stock screening for SmartMoney magazine,, and the Wall Street Journal. Prior to this, Hough spent eight years on Wall Street advising high-net-worth investors. He makes regular television appearances and frequently speaks at events such as The Money Show.

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Table of Contents

Introduction 1


Chapter 1 You Should Own Stocks 9

Chapter 2 You Can Beat the Stock Market 17

Chapter 3 If Stock Picking Strategies Work, Why Haven’tThey Been Used Up? 35

Chapter 4 Stock Screening Is the Best Way to Find Great Stocks47

Chapter 5 The Rewards Outweigh the Risks 65

Chapter 6 Telling Great Screening Strategies from Not-So-GreatOnes 71


Chapter 7 How to Use a Screening Tool 83

Chapter 8 The Screeners 91

Chapter 9 Where the Numbers Come From 101

Chapter 10 Things You Can Screen For 117


Chapter 11 How to Use the Strategies 145

Chapter 12 The Buy High, Sell Higher Screen 151

Chapter 13 The Impatient Value Screen 157

Chapter 14 The Surprise, Surprise Screen 161

Chapter 15 The Tomorrow’s Breakthrough Screen 167

Chapter 16 The New Dogs Screen 173

Chapter 17 The Bold Is Beautiful Screen 181

Chapter 18 The Rising Expectations Screen 189

Chapter 19 The Follow the Leaders Screen 193

Chapter 20 The Accrual to Be Kind Screen 199

Chapter 21 The Sales on Sale Screen 207

Chapter 22 The Combination Platter Screen 211

Chapter 23 Guru Screens 215


Chapter 24 Which Screen Survivors to Buy 225

Chapter 25 When to Sell 235

Index 239

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  • Anonymous

    Posted November 4, 2007

    Excellent Investment Book

    This is an excellent book for someone who wants to invest in stocks. The author lays out a case for screening for individual stocks as opposed to buying mutual funds. He then covers about 12 screening strategies. I learned a lot about what the different financial measures mean, and which ones are best to search with.

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  • Anonymous

    Posted November 11, 2007

    Highly recommended

    This is an outstanding guide to picking stocks. It presents some of the best-supported and most logical strategies I've seen for beating the market, and serves as an easy-to-read backgrounder on many financial subjects 'some of which can be pretty complicated'. The writing is clear and jargon-free and funny in parts. There are basically three parts to the book. The first is not to be missed. You won't buy another actively managed mutual fund after you read it. You might not buy an index mutual fund, either. The author demystifies 'debunks, really ' such high-brow finance topics as the efficient markets hypothesis and capital assets pricing model by tracing the history of probability math and showing how it was gradually misapplied to the stock market. I suffered through several investment courses in college and have long wondered about the everyday usefulness of the material, so I was fascinated by the author's case that much of it amounts to 'mathematical incest' and a mischaracterization of risk. This part also has a highly useful guide to telling reliable stock picking strategies from bad ones. There's a list of 'financial parlor tricks,' or ways that investment firms and stock-picking services sometimes fabricate their performance numbers. The middle section is short. It contains just enough of an intro to financial statements so that you're familiar with most of the terms used in the later strategies chapters. It also has a brief review of screening tools. 'The author writes for a company that has one, but he's up-front about this and mostly just lists the features of each screener.' This section also has basic info on how to use screening tools. Keeping this section so short was a good idea, I think. It keeps the reader from getting bogged down before getting the to payoff in the next part. The last part contains what many people will probably buy the book for: a round-up of the best stock-screening strategies the author says he has found during his work writing columns on the subject. I found several that Ive already started using. One chapter has a way to considerably improve the returns to a strategy I already knew about 'Dogs of the Dow'. Another is about using research spending to find companies whose earnings might be about to surge. Whether you're a growth investor or value investor 'or both' you'll almost certainly find something here that can boost your investment returns. To me that makes the book a bargain. All told: Excellent beginning, good 'and short' middle and excellent end. I highly recommend this book to anyone who invests.

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