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Yours for the Asking: An Indispensable Guide to Fundraising and Management [NOOK Book]

Overview


Yours For the Asking is a how-to guide for anyone with an instinct to raise funds who has fears, qualms, or hesitancies to do so. It explains in easy to understand language how to reach wealthy people face to face, in writing, in large groups, at special events, and over the Internet. And—once their attention has been gained—how to bring home the bacon. It solves the mystery of fundraising from foundations, those notoriously elusive entities that seem to house experts in closing doors, ignoring ...
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Yours for the Asking: An Indispensable Guide to Fundraising and Management

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Overview


Yours For the Asking is a how-to guide for anyone with an instinct to raise funds who has fears, qualms, or hesitancies to do so. It explains in easy to understand language how to reach wealthy people face to face, in writing, in large groups, at special events, and over the Internet. And—once their attention has been gained—how to bring home the bacon. It solves the mystery of fundraising from foundations, those notoriously elusive entities that seem to house experts in closing doors, ignoring solicitations, and, when pressed for an answer, saying no. It also demonstrates how many ways there are to tap the resources of donors—large and small—for the institution that commands your respect, affect, and attention. As President of Lincoln Center, Reynold Levy has led the effort to raise over one billion dollars in five years—among many other notable fundraising distinctions—and he is uniquely qualified to write this book.
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Editorial Reviews

From the Publisher
"Put simply, fundraising is nothing more than salesmanship. It's persuasiveness at work. It's a performing art." (Directors & Boards, Third Quarter 2009)

"Reynold Levy offers a straightforward, on-target approach to virtually every fundraising concern, including those experienced in tough economic times." (Arts Management, Jan-Feb 2009)

"Most fundraisers are uncomfortable asking for money, despite the fact that they are soliciting funds for worthy causes. However, author Reynold Levy makes the case that not only do individuals, corporations and foundations give money to organizations and causes they care about, they do so because they are asked. In addition, despite the current economic crisis, Americans continue to enjoy staggering wealth, and the wealthy can comfortably increase the amount they now give to charity without depriving themselves. All it takes is a disciplined and creative approach to soliciting those funds. This book shows you how." (CausePlanet.org; 11/08)

"Reynold Levy, could not have predicted the economic climate into which his new book would land. But "Yours for the Asking" now seems eerily prescient - particularly which chapters like "Fund-Raising in Stormy Weather" and "Overcoming Economic Bad News and Psychological Resistance". Regarding tough times, Mr. Levy asserts in the book that affluent people donate more from their assets than their income, leaving their contributions less vulnerable to a downturn." Moreover, worthy causes remain worthy, Mr. Levy said in an interview, no matter what the current state of world." (The New York Times; 11/11/08)

"Reynold Levy, a veteran fund raiser and former grant maker whose new book is called Yours for the Asking, argues that even in a troubled economy, a lot of people still have the resources to give generously…. His new guide seeks to reverse their discomfort and create an army of solicitors with the gumption to go after the stockpiles of money that Mr. Levy says are readily available." (The Chronicle of Philanthropy, November 27, 2008)

"The real value of Levy's work lies in his ability to demystify the process of fund-raising and his personal touch that will appeal to those seeking funding…" (Library Journal XpressReviews, 10/7/08)

“…I found Levy's stories, suggestions, tips, and philosophy completely applicable to any nonprofit, large or small, high flying or grassroots. What did I like most about Levy's book? It is hard to pick out just a few favorite parts, but I read with fascination about how a fabulous event was put together; welcomed Levy's thoughts about the worth of soliciting the small businesses that surround one's organization; and appreciated his thoughts about e-philanthropy.” (About.com, 9/19/08)

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Product Details

  • ISBN-13: 9780470593691
  • Publisher: Wiley
  • Publication date: 10/16/2009
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 240
  • Sales rank: 703,957
  • File size: 654 KB

Meet the Author

Dr. Reynold Levy has been the President of Lincoln Center for the Performing Arts since 2002. His leadership at Lincoln Center continues a distinguished career of public service in which he has served as president of the International Rescue Committee; senior officer of AT&T in charge of government relations; president of the AT&T Foundation; executive director of the 92nd Street Y; and staff director of the Task Force on the New York City Fiscal Crisis. He has published two books, Give and Take: A Candid Account of Corporate Philanthropy and Nearing the Crossroads: Contending Approaches to Contemporary American Foreign Policy. He writes and speaks widely about philanthropy, the performing arts, humanitarian causes and issues, and the leadership and management of nonprofit institutions. His most recent of many teaching affiliations has been as Senior Lecturer at the Harvard Business School.

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Table of Contents

Ch. 1 Fundraising: A Call to Alms, A Call to Action 1

Ch. 2 Soliciting Individual Prospects 17

Ch. 3 Asking, Face to Face 43

Ch. 4 The Institutional Donor: Corporations and Foundations 65

Ch. 5 Technique: Special Events and Direct Mail 85

Ch. 6 Tough Questions: Candid Answers 99

Ch. 7 A Passport to Successful Fundraising: Lessons of a Lifetime 121

Ch. 8 Humor and Fundraising 133

Ch. 9 Fundraising: Dimensions of the Future 149

Ch. 10 Quotations that Matter 163

Bibliography 173

App. I Fundraising on Steroids: Lincoln Center 179

App. II Nonprofit Board of Directors Size: A National Sampler and Lincoln Center 185

App. III Governance at Lincoln Center: 2007 187

App. IV Three Direct Mail Home Runs from the International Rescue Committee 189

Notes 199

Index 203

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Sort by: Showing 1 – 5 of 4 Customer Reviews
  • Posted December 27, 2009

    Readable and informative

    I read the first edition of Levy's book, found it useful, so had no qualms buying the revised edition. "How to" fundraising books are rarely fun to read, but this one is, and vital for those in the field. This is a difficult climate for fundraising, but Levy explains how to succeed, no matter the environment. Buy, learn, and enjoy!!!

    1 out of 1 people found this review helpful.

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