Yours, Mine and Ours: Creating a Compelling Donor Experience

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Overview

Yours, Mine & Ours

Creating a Compelling Donor Experience

Thousands of men and women around the world have taken part inworldwide collective shows of support for those who have fallen inthe aftermaths of the September 11, 2001 terrorist attacks, theAsian tsunami, and, most recently, following the New Orleans andMississippi flooding disasters. Donors enjoy a sense ofsatisfaction at contributing to solve an immediate social need, butapart ...

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Overview

Yours, Mine & Ours

Creating a Compelling Donor Experience

Thousands of men and women around the world have taken part inworldwide collective shows of support for those who have fallen inthe aftermaths of the September 11, 2001 terrorist attacks, theAsian tsunami, and, most recently, following the New Orleans andMississippi flooding disasters. Donors enjoy a sense ofsatisfaction at contributing to solve an immediate social need, butapart from donations given during devastating tragedies, how canyou give your nonprofit's donors and contributors a reason toconsistently involve themselves in your organization'sphilanthropic world?

Written by nonprofit marketing guru Barry McLeish, Yours, Mine,and Ours provocatively challenges nonprofit managers' assumptionsabout what successful nonprofit management looks like in light ofnew donor strategies. Filled with revealing case studies thathighlight examples of current nonprofit practices, this maverickbook shows you how to:

  • Harness the capabilities the Internet offers and face thenumerous issues and opportunities it presents
  • Design a compelling donor experience that leads to increasedgiving through stakeholder collaboration, shared values, and newknowledge creation
  • Achieve both immediate and long-term goals in today'scompetitive fundraising climate
  • Promote and expertly present your nonprofit as effectively as domore "glamorous" causes

With donors, customers, and volunteers wanting to exercise theirinfluence in every part of the nonprofit transaction, Yours, Mine,and Ours equips your nonprofit to transform itself into anorganization with which every donor wants to be a part.

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Editorial Reviews

From the Publisher
"This is a most fascinating and fast-paced read. More than this, it is eye-opening and definitely "of the moment". Mr. McLeish's book should serve as a compass for nonprofits sailing into a new era of undulating philanthropic currents.." (Estate Planning, 2/08)
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Product Details

  • ISBN-13: 9780470126400
  • Publisher: Wiley
  • Publication date: 8/31/2007
  • Edition number: 1
  • Pages: 224
  • Product dimensions: 6.32 (w) x 9.27 (h) x 0.87 (d)

Meet the Author

Barry McLeish (Deerfield, WI) is currently serving as the International Vice President to the McConkey/Johnston Group, a fundraising and marketing management consulting firm specializing in nonprofit organizations and associations. Before joining McConkey/Johnston, McLeish was the Director of Development for a $22 million dollar nonprofit organization and served as project director for the organization's $30 million dollar capital campaign. McLeish is a frequent and popular seminar leader, having spoken at numerous conventions in the US and Canada on fundraising, marketing, and market planning for nonprofit and for-profit organizations, including large marketing seminars for Merrill Lynch and the American Association of Manufacturers. He is the author of three books: The Personal Support Raising Handbook (Intervarsity Press), The Donor Bond (Taft Publishers), and Successful Marketing Strategies for Nonprofit Organizations (Wiley).

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Table of Contents

Preface viii

Introduction xiii

Acknowledgments xxvii

CHAPTER 1 Redefining Boundaries 1

CHAPTER 2 The Need for a New Mind-Set 25

CHAPTER 3 The Tip of the Iceberg 49

CHAPTER 4 Doing What Matters for Customers, Donors, andVolunteers 75

CHAPTER 5 The Mind of the Nonprofit Strategist 97

CHAPTER 6 Five Critical Issues: First, Know Where You Are Going;Second, Know How You Are  Going to Get There 117

CHAPTER 7 Integration and Communication: Issues Three and FourContinued 143

CHAPTER 8 The Fifth Issue: Creating the Cultural Tapestry167

Afterword 191

Index 193

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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted March 18, 2008

    A must read in nonprofits

    I love his wisdom and insight into the mind of the donor. Times have changed and there is must more of a competition for funding. Mr. McLeish's book addresses how we must function for achieving donor delight. I LOVE this book as a CEO who needs new ways to communicate with my major stakeholders.

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