Youth Ministry 3.0: A Manifesto of Where We've Been, Where We Are & Where We Need to Go

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Over the past several decades there have been three significant shifts in youth culture; each new shift brought with it different values and priorities in the lives of teens. Youth ministries adapted and responded to the first two shifts, but we’re missing the boat on the third. The result? Youth ministry isn’t addressing the realities and needs of today’s youth culture. After nearly three decades in youth ministry, Mark Oestreicher has lived through a lot of those shifts himself. In recent years, he’s found himself wondering what needs to change, especially since so much of what we’re doing in youth ministry today is not working. In Youth Ministry 3.0, youth workers will explore, along with Marko and the voices of other youth workers, why we need change in youth ministry, from a ministry moving away from a dependence on programs, to one that is focused on communion and mission. They’ll get a quick history of youth ministry over the last fifty years. And they’ll help dream about what changes need to take place in order to create the next phase of youth ministry — the future that needs to be created for effective ministry to students.

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Editorial Reviews

th ESource
“Mark Oestreicher's Youth Ministry 3.0 embodies the conversation model of ministry books. His book is revolutionary not only in content, but also in style….Marko's book is of the first printed books in the youth ministry field to widely embrace social media as a means of resourcing. Social media addicts everywhere are rejoicing.”
“Mark Oestreicher's Youth Ministry 3.0 embodies the conversation model of ministry books. His book is revolutionary not only in content, but also in style….Marko's book is of the first printed books in the youth ministry field to widely embrace social media as a means of resourcing. Social media addicts everywhere are rejoicing.”
'Mark Oestreicher's Youth Ministry 3.0 embodies the conversation model of ministry books. His book is revolutionary not only in content, but also in style....Marko's book is of the first printed books in the youth ministry field to widely embrace social media as a means of resourcing. Social media addicts everywhere are rejoicing.' -- thESource
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Product Details

  • ISBN-13: 9780310668664
  • Publisher: Zondervan
  • Publication date: 2/1/2009
  • Pages: 160
  • Sales rank: 486,012
  • Product dimensions: 5.70 (w) x 8.10 (h) x 0.70 (d)

Meet the Author

Mark Oestreicher (Marko) is a veteran youth worker and former president of Youth Specialties. The author of dozens of books, including Youth Ministry 3.0 and Middle School Ministry, Marko is a sought after speaker, writer and consultant. Marko leads The Youth Cartel, providing a variety of resources, coaching and consultation to youth workers, churches and ministries. Marko lives in San Diego with his wife Jeannie and two teenage children, Liesl and Max.

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Read an Excerpt

Youth Ministry 3.0

A Manifesto of Where We've Been, Where We Are, and Where We Need to Go

By Mark Oestreicher
Copyright © 2008

Mark Oestreicher
All right reserved.

ISBN: 978-0-310-66866-4


Have you ever had a vision for a perfect day of adventure and found that the reality didn't even come close? I experienced this in an acute manner in Mendoza, Argentina, in the fall of 2006.

I was in Mendoza for one of Youth Specialties' Spanish youth worker conventions (called the Convención Internacional Liderazgo Juvenil). On the Sunday afternoon of the event, I had a bunch of free time. So two friends and I decided to find an adventure. We talked to a woman working at a tourist kiosk about getting tickets for a car race happening just outside of town. But she informed us the event was sold out and suggested we take a winery tour on bicycles.

Mendoza is the Napa Valley of Argentina, and it's peppered with hundreds of wineries. Though a winery tour on bikes sounded a bit too Mary Poppins-ish for us guys, we didn't have a lot of other options. And we thought it might be just weird enough to create some fun moments and memories.

The woman gave us instructions, maps, and bus passes; and off we went, confident in our expectation of a perfect day.

After riding a municipal bus for about 45 minutes-and constantly wondering if we'd missed it-we finally reached our stop. Hopping off, we found ourselves in a dusty, industrial estate on the edge of town. It was completely non-scenic and non-touristy, but we were headed toward another tourist kiosk-one with the bikes.

Except it was closed.

At this point we had our first angel encounter of the day: An older, heavyset Argentine woman carrying way too many grocery bags walked up and engaged us in a sort of mime/charades conversation. (We didn't speak Spanish; she didn't speak English.)

She mimed, "Are you fine-looking gentlemen trying to find bicycles to rent?"

We expertly mimed our response, "Yes!"

The angelic woman pointed down the road to a cheery banner and said, "Bicicletas." Even with my D in high school Spanish, I knew enough to understand that one.

With renewed vigor, we set off in the direction of this private bike-rental facility. As it turned out, it was really a cinderblock enclosure containing a rabid dog on a chain, a small house, and six bikes in the kitchen. But we paid our money and got our bikes before heading out with (once again) revitalized excitement for what lay ahead.

I can honestly say that for the first 100 or 200 yards, I was thinking to myself, This is fantastic! What a weird and wonderful thing to do! We're going to have a blast!

But shortly thereafter I started to feel the first twinges of pain. I saw that my back tire was low on air. I noticed there was a horrible headwind blowing against any forward progress. And now I could feel my heart racing and my leg muscles getting all noodly.

After about a mile, I told my friends I had to stop and rest for a bit. After another half mile, we stopped a second time. The third stop was a quarter mile later. And the fourth was a few hundred feet past the third stop.

Two things occurred at this point:

First, I started to seriously consider whether or not I would die-that day-while on the side of the road in rural Argentina.

Second, one of my "friends" whipped out his camera phone and shot a mean little video of me panting, gasping, and clutching my chest. (Thankfully, since this is a book, I have no way of showing it to you.)

I had to concede; I had to go back. So we rode back to the "rental facility" only to find the front gate closed and no one home. Jimmying open the gate, we were soon met by the now-unchained rabid dog. We quickly discovered that throwing our bikes at the dog slowed him down just long enough for us to get back outside the gate and close it behind us. Rabies narrowly avoided.

I'll condense this next part: We walked, hopped on various buses, sat on rocks and logs, tried to hitchhike-and all in the general direction we thought we were supposed to go. Eventually, we were completely lost and making up imaginary headlines: "Stupid Gringos Disappear Outside Mendoza; Authorities Wonder Why They Were Riding Bikes."

Then it appeared. (Insert angel choir sound here.) Walking along a small tree-lined lane, we came across what could best be described as a rural Argentine 7-Eleven. And-get this-it was called "Emmanuel," which, of course, means "God with us."

We decided this God-with-us store would be our winery tour today. Exhausted, we purchased beverages and sat at a picnic table out front, laughing at our misfortune and stupidity. Three semi-toothless guys at the next table laughed at and with us.

So we started the mime game with them, somehow explaining where we'd been trying to go. They explained the winery was just around the corner, and we begged them to shuttle us there on their little moped. Explaining why this was not possible, they pointed to me, pretended to sit on an imaginary moped, then squatted low, indicating that my "size" would bring doom to their transportation.

Eventually, we convinced them to take the other guys on the moped (I had to walk), and we got to the winery ... just as it was closing.

Our Efforts Aren't Meeting Our Expectations

For most of us who've been doing youth ministry for a while (and some who haven't been doing youth ministry for a while), I believe there's a sense of this story: The reality that's playing out is somewhat different than what we imagined, hoped, or expected.

While there's wonderful stuff happening in youth ministry all over the place-in pretty much every youth ministry-our impact, the transformation of kids' lives, seems less than we'd hoped. Study after study is bringing this harsh reality into focus. Kids are dropping out of church after youth group at staggering rates (as high as 50 to 70 percent in one reputable survey). And those students in our youth groups seem to be-according to researchers-subscribing to a faith that's neutered and unsustainable.

To be fair, we youth workers are doing what we've always done-trying to love teenagers to the best of our abilities and help them experience the love of God. Our hearts are right (for the most part), but-I believe-there are flaws in many of our assumptions and methods. A disconnect.

Some of these flaws exist because we wrongly adopted cultural priorities into our youth ministry thinking. But more often our flaws exist because while our thinking was correct-for its time-the world of teenagers has changed, and we've been slow in our response.

It's like this: When you're in a poor, rural country and see a horse-drawn wagon rolling down a dirt road, you think nothing of it. It fits. But when you're driving through Pennsylvania Dutch country and see a horse-drawn buggy rolling down a nice, paved road and holding up traffic, it seems as though something doesn't fit. In many ways youth ministry today is the latter horse-drawn buggy.

Our Past, Present, and Future

Some time ago, a consultant working with our leadership team at Youth Specialties introduced us to a timeline exercise. (Interestingly, he's also one of the "friends" who was with me on that horrible day in Argentina.) He placed three pieces of paper on the floor; on each piece a word was printed, creating a physical timeline: PAST, PRESENT, and FUTURE. We each took turns standing on the pieces of paper, moving between them, and thinking about our lives, and where we're headed.

Recently I worked with the board of a nonprofit organization struggling with its identity. I used this same timeline exercise, but I had board members step into past, present, and future as an embodiment of the organization. I'd like to take a pass at that with this book: Looking back at our past, looking at our present, and attempting to describe a preferred future.

I'm not looking into a crystal ball-and this isn't an exercise in predicting the future. Instead, I'm hoping to describe what I'm seeing and experiencing and feeling about where we need to go so we can continue being true to our calling.

Running into a Hole in the Ground

As I write this, there's a series of Wendy's TV commercials that show ordinary people-often guys-wearing red braids and having countercultural epiphanies about burgers and other fastfood realities. My favorite of these commercials opens with an aerial shot of a massive hole in the ground, and hundreds of people are running toward it from all sides. When they get to the hole, they all jump in.

Then the shot changes to catch the face of one guy (wearing the red Wendy's wig) who's running amid the crowd. As he's running, we can hear his thoughts as he realizes that something isn't right. He then starts to speak as it dawns on him that he doesn't have to have his burgers cooked ahead of time and kept warm under a heat lamp. He slows to a stop, and a few others also stop to listen-but while most of the crowd continues to run into the hole. The few who stop with him all decide that they want their burgers to sizzle! They cheer and start running back-against the flow of the crowd.

It's a funny commercial. But I have to admit that every time I see it, it reminds me of the church in North America. We have all this momentum. We perceive things are going well. Our megachurches are more mega than ever. Our youth ministries are better funded than ever. Youth ministry is receiving more respect than ever. We have better resources and training events and celebrities and credibility than we've ever had.

So why does it seem like we're racing into a hole?

I want to be part of that countercultural band of youth workers who stop. I want to be part of that "wait a second" group that doesn't accept the way things are. I want to join with others who notice that we're heading down a path toward obsolescence and complete ineffectiveness and turn around to ask, "What should we change?"


Excerpted from Youth Ministry 3.0 by Mark Oestreicher Copyright © 2008 by Mark Oestreicher. Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

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Table of Contents

Contents Out of the Gravel Pit: Foreword by Kenda Creasy Dean....................9
Introduction: We're at a Crossroads....................17
Chapter 1: The Need for Change....................21
Chapter 2: Framing Change in Youth Culture....................29
Chapter 3: Youth Ministry 1.0-Post-World War II through the 1960s....................45
Chapter 4: Youth Ministry 2.0-1970s through the End of the Century....................53
Chapter 5: Youth Ministry 3.0-Naming Our Preferred Future....................63
Chapter 6: So ... How Do We Get There?....................81
Suggested Reading....................153
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