Youtility: Why Smart Marketing Is about Help Not Hype

Youtility: Why Smart Marketing Is about Help Not Hype

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by Jay Baer
     
 

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The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days… See more details below

Overview

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Product Details

ISBN-13:
9781101633885
Publisher:
Penguin Publishing Group
Publication date:
06/27/2013
Sold by:
Penguin Group
Format:
NOOK Book
Pages:
240
Sales rank:
254,449
File size:
5 MB
Age Range:
18 Years

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