YouTube and Video Marketing: An Hour a Day

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More About This Book

Overview

A complete, task-based guide to developing, implementing, and tracking a video marketing strategy

Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization.

If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis.

  • Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks
  • Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more
  • Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization
  • Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics
  • Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials

YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online

Product Details

  • ISBN-13: 9780470945018
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 11/1/2011
  • Edition number: 2
  • Pages: 504
  • Sales rank: 283,717
  • Product dimensions: 9.20 (w) x 7.36 (h) x 1.05 (d)

Meet the Author

Greg Jarboe is an Internet video marketing and optimization expert. He is President and cofounder of SEO-PR, an award-winning public relations, search engine optimization, and video production company that has worked with such clients as Southwest Airlines, SuperPages.com, The Christian Science Monitor, the Wharton School, Better Homes and Gardens, and Parents magazine. Greg is a frequent speaker at Search Engine Strategies conferences and a regular contributor to the Search Engine Watch blog (blog.searchenginewatch.com). He is a member of the Market Motive faculty and a principal in the ChannelOne Marketing Group. Greg was also profiled as one of 25 successful online marketing gurus in the recent Online Marketing Heroes book.

Table of Contents

1 A Short History of YouTube.

2 Online Video Marketing.

3 Month 1: Map Out Your Marketing Strategy.

4 Month 2: Optimize Your Video.

5 Month 3: Create Compelling Video Content.

6 Month 4: Create a Channel.

7 Month 5: Engage the YouTube Community.

8 Month 6: Learn Video Production.

9 Month 7: Become a YouTube Partner.

10 Month 8: Trust, But Verify YouTube Insight.

11 Measure Outcomes vs. Outputs.

12 Mysteries of Online Video Revealed.

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Sort by: Showing all of 2 Customer Reviews

  • Posted May 3, 2010

    more from this reviewer

    Comprehensive guidebook to online video marketing

    Have you seen Blendtec's entertaining "Will It Blend?" videos on YouTube? Founder Tom Dickson throws such items as marbles, running shoes, glow sticks, golf balls and iPhones into his company's blenders and flips the on switch. People love these crazy videos so much that Blendtec's YouTube channel has more than 200,000 subscribers. In this book, Internet video-marketing expert Greg Jarboe explains how you, too, can become a "viral video master" and profitably showcase your products on YouTube. The book is part of John Wiley & Son's An Hour a Day series, which makes various undertakings less daunting by breaking them down into easy-to-manage, step-by-step tasks. Covering technical information, video marketing tactics, strategy development, campaign implementation and results measurements, Jarboe offers a well-illustrated yearlong workflow using 60 minutes daily for video marketing - though an hour seems more practical for some steps than others, like running a promotional campaign. getAbstract recommends his thorough manual to entrepreneurs and marketers of all types.

    0 out of 3 people found this review helpful.

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  • Anonymous

    Posted March 8, 2012

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