YouTube and Video Marketing: An Hour a Day

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Overview

Craft Video Marketing Strategies that Deliver

A Step-by-Step Guide
The runaway success of YouTube has made online video sharing a powerful new marketing channel, and this detailed guide helps you create, implement, and measure winning video strategies that provide actionable insights and increase your ROI. Written by a video marketing expert, this comprehensive book also debunks common myths, helps you avoid ...

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Overview

Craft Video Marketing Strategies that Deliver

A Step-by-Step Guide
The runaway success of YouTube has made online video sharing a powerful new marketing channel, and this detailed guide helps you create, implement, and measure winning video strategies that provide actionable insights and increase your ROI. Written by a video marketing expert, this comprehensive book also debunks common myths, helps you avoid errors, and energizes you with step-by-step instruction on key tasks and proven techniques.

You'll learn the ins and outs of YouTube and how to develop, deploy, and measure a video marketing strategy—including crucial tips for choosing keywords and optimizing your video for search—with this essential guide.

  • Get to know YouTube as well as MySpace and Yahoo!® Video
  • Use the five Ws (and one H) to ask all the right questions
  • Identify who discovers new videos and why so few go viral
  • Learn how to produce videos and get video production tips
  • Create compelling content worth sharing with the community
  • Set up a YouTube brand channel account and customize it
  • Optimize your video for YouTube and major search engines
  • Build some buzz for your video on other sites and blogs
  • Track, measure, and analyze your video marketing results
  • Discover how Barack Obama and Monty Python use YouTube

You'll also find:

  • Studio tips for creating better video, as well as a glossary and additional resources
  • Real-world "from the trenches" case studies that illustrate successes to learn from and mistakes to avoid

Praise for YouTube and Video Marketing: An Hour a Day

"Whether your budget is zero or tens of thousands of dollars, Greg Jarboe shows you how to get the best bang for your online marketing buck. He takes you beyond basic techniques to professional promotion and advertising strategies—everything you need to market your business on YouTube."
Michael Miller, author, YouTube for Business

"I have no doubt you'll rethink Video Marketing twenty pages into this wonderful book!"
Avinash Kaushik, author, Web Analytics: An Hour A Day

"Greg Jarboe has reported on online video for Search Engine Watch, spoken about how to optimize for search and engage the community at Search Engine Strategies conferences, taught our YouTube and video marketing workshop, and produced more than three hundred videos for SESConferenceExpo's Channel on YouTube. He's compressed four years of experience into his book, debunked a lot of conventional wisdom, lead marketers on a path to gaining actionable insights, and added new case studies I hadn't read before."
Matt McGowan, VP, Publisher, Incisive Media

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Product Details

  • ISBN-13: 9780470945018
  • Publisher: Wiley
  • Publication date: 11/1/2011
  • Edition number: 2
  • Pages: 504
  • Sales rank: 953,374
  • Product dimensions: 9.20 (w) x 7.36 (h) x 1.05 (d)

Customer Reviews

Average Rating 4.5
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Sort by: Showing all of 4 Customer Reviews
  • Posted May 3, 2010

    more from this reviewer

    Comprehensive guidebook to online video marketing

    Have you seen Blendtec's entertaining "Will It Blend?" videos on YouTube? Founder Tom Dickson throws such items as marbles, running shoes, glow sticks, golf balls and iPhones into his company's blenders and flips the on switch. People love these crazy videos so much that Blendtec's YouTube channel has more than 200,000 subscribers. In this book, Internet video-marketing expert Greg Jarboe explains how you, too, can become a "viral video master" and profitably showcase your products on YouTube. The book is part of John Wiley & Son's An Hour a Day series, which makes various undertakings less daunting by breaking them down into easy-to-manage, step-by-step tasks. Covering technical information, video marketing tactics, strategy development, campaign implementation and results measurements, Jarboe offers a well-illustrated yearlong workflow using 60 minutes daily for video marketing - though an hour seems more practical for some steps than others, like running a promotional campaign. getAbstract recommends his thorough manual to entrepreneurs and marketers of all types.

    1 out of 4 people found this review helpful.

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  • Anonymous

    Posted December 12, 2013

    Lick nookiesexxie

    V

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    Posted March 8, 2012

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    Posted December 6, 2012

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