YouTube and Video Marketing: An Hour a Day by Greg Jarboe, NOOK Book (eBook) | Barnes & Noble
YouTube and Video Marketing: An Hour a Day

YouTube and Video Marketing: An Hour a Day

4.4 5
by Greg Jarboe
     
 

View All Available Formats & Editions

Fully updated with new information, including the latest changes to YouTube!

If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video,

Overview

Fully updated with new information, including the latest changes to YouTube!

If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide.

  • Shows you how to successfully develop, implement, and measure a successful video marketing strategy
  • Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks
  • Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more
  • Covers optimization strategies, distribution techniques, community promotion tactics, and more
  • Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization
  • Shows you how to optimize video for YouTube and search engine visibility

Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.

Product Details

ISBN-13:
9781118203811
Publisher:
Wiley
Publication date:
10/07/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
504
File size:
33 MB
Note:
This product may take a few minutes to download.

Meet the Author

Greg Jarboe is a YouTube guru and video marketing expert. He is President and cofounder of SEO-PR, an Internet marketing company that has produced award-winning results for such clients as the Christian Science Monitor, eHarlequin, MarketingSherpa, Parents magazine, SES Conference&Expo, Southwest Airlines, and the Rutgers Center for Management Development. Greg is a frequent speaker at industry trade shows and is a regular contributor to Search Engine Watch. He teaches courses in several mini-MBA programs at Rutgers and is also a member of the Market Motive faculty. Greg was a contributor to Guy Kawasaki's recent book, Enchantment: The Art of Changing Hearts, Minds, and Actions, and was profiled in Michael Miller's Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >

YouTube and Video Marketing: An Hour a Day 4.4 out of 5 based on 0 ratings. 5 reviews.
Anonymous More than 1 year ago
How to you gt your name pop up when u post reviews
Anonymous More than 1 year ago
V
Anonymous More than 1 year ago
Anonymous More than 1 year ago
RolfDobelli More than 1 year ago
Have you seen Blendtec's entertaining "Will It Blend?" videos on YouTube? Founder Tom Dickson throws such items as marbles, running shoes, glow sticks, golf balls and iPhones into his company's blenders and flips the on switch. People love these crazy videos so much that Blendtec's YouTube channel has more than 200,000 subscribers. In this book, Internet video-marketing expert Greg Jarboe explains how you, too, can become a "viral video master" and profitably showcase your products on YouTube. The book is part of John Wiley & Son's An Hour a Day series, which makes various undertakings less daunting by breaking them down into easy-to-manage, step-by-step tasks. Covering technical information, video marketing tactics, strategy development, campaign implementation and results measurements, Jarboe offers a well-illustrated yearlong workflow using 60 minutes daily for video marketing - though an hour seems more practical for some steps than others, like running a promotional campaign. getAbstract recommends his thorough manual to entrepreneurs and marketers of all types.