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In a world where nearly every computer, camera, and cell phone is equipped with video capabilities, the desire to create and share videos has grown at an unprecedented rate. As the top video hosting web site, YouTube offers a compelling, low-cost advertising alternative for companies looking to leverage this trend. Miller's book provides marketing strategies designed to attract the massive YouTube audience without turning off its grassroots users. In five easy-to-read sections, Miller addresses the marketing and technical aspects of successful YouTube promotion of virtually any product or service. Business profiles in the form of brief case studies are dispersed throughout the book; pictures and illustrations guide the reader through the features and functionality of the YouTube interface, with advice provided for creating a marketing plan; purchasing camcorders; shooting and editing videos on an amateur, a semipro, and a professional level; promoting and networking within the YouTube community; and creating popular videos poised to "go viral." This book makes no assumptions regarding marketing or computing ability and will be most appreciated by novice marketers and videographers. Although seasoned professionals may skip a few pages, they still should be able to gain valuable tips and insights. Recommended for public and academic libraries.