Zara: Visión y estrategia de Amancio Ortega [NOOK Book]

Overview

«Por fin un libro equilibrado entre la historia de su patrón y la de la empresa que creó. Un libro interesante repleto de datos inéditos y, sobre todo, valiente, ya que hay que serlo para poder escribir una historia optimista de una gran empresa española en los tiempos que corren.»
José Luis Nueno, catedrático de Marketing del IESE.

«Pasar por delante de los amplios escaparates de Zara en Manhattan nos lleva a plantearnos: ¿cómo ha llegado ...
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Zara: Visión y estrategia de Amancio Ortega

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More About This Book

Overview

«Por fin un libro equilibrado entre la historia de su patrón y la de la empresa que creó. Un libro interesante repleto de datos inéditos y, sobre todo, valiente, ya que hay que serlo para poder escribir una historia optimista de una gran empresa española en los tiempos que corren.»
José Luis Nueno, catedrático de Marketing del IESE.

«Pasar por delante de los amplios escaparates de Zara en Manhattan nos lleva a plantearnos: ¿cómo ha llegado esta empresa a alcanzar su enorme éxito internacional, y cuáles son las claves de la personalidad de quien ha impulsado esta aventura? El libro de David responde a estas preguntas con enorme claridad.»
Emili J. Blasco, corresponsal de ABC en EE.UU.

«Si alguien es digno de la admiración general es Amancio Ortega, que ha sido capaz de transformar todo un sector a nivel mundial. Cualquier esfuerzo encaminado a acercarnos a su figura, tal como realiza David Martínez, es un gran beneficio para todos los interesados en aprender a aportar valor de forma innovadora
Juan Ramis, profesor de Innovación de ESADE
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Product Details

  • ISBN-13: 9788415431473
  • Publisher: Penguin Random House Grupo Editorial España
  • Publication date: 10/25/2012
  • Language: Spanish
  • Sold by: RANDOM HOUSE MONDADORI
  • Format: eBook
  • Pages: 192
  • File size: 379 KB

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