If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matterswhat fundraisers everywhere need to knowthere would be only a small number of true gems deserving of the description "nuggets of information."
Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets that he presents here as The Zen of Fundraisinga fun-to-read, one-of-a-kind look into what makes donors tick and, more importantly, what makes them give.
"Ken Burnett knows what donors want and how fundraisers can provide it. The Zen of Fundraising illustrates simple yet hard-earned lessons through which fundraisers can engage their donors as real partners, raising more money than ever. But to succeed, fundraisers need to aspire to greater levels of communication and donor engagement. This book shows us how."
–Chuck Longfield, founder and CEO, Target Software Inc., Cambridge, Massachusetts
"The refreshingly brief principles provide inspiration and learning to anyone striving for exceptional fundraising practice."
–Nicci Dent, director of fundraising, Médecins Sans Frontières/Doctors Without Borders, Sydney, Australia
"A gentle blend of humour, personal experiences and practical examples (but underpinned by pure steel), this book makes the most compelling case yet for thinking seriously about donor relationships."
–Adrian Sargeant, professor of nonprofit marketing and fundraising, Bristol Business School, UK, and adjunct professor of philanthropy, Indiana University Center on Philanthropy