The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

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Overview

Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you're using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.But social media marketing isn't like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web ...

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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

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Overview

Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you're using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.But social media marketing isn't like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the “zen” of social media marketing: how to access all the benefits of social media marketing without the stress!With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.The Zen of Social Media Marketing is also the last social media guide you'll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you're always on top of the latest in social media.

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Editorial Reviews

Library Journal - Audio
Marketing Zen Group founder Kabani presents her approach to accessing the benefits of social media marketing without the stress. First published in 2010, this second edition features new chapters on Google+, social media advertising, and search engine optimization. The foundation of Kabani's theory is her philosophy that traditional marketing rules no longer apply because social media belongs to consumers. She outlines her "ACT" approach: Attracting attention, Converting a stranger into a customer, and Transforming a successful conversion into a force that leads to more customers. She also explains simple rules to make websites more successful and tips for using Facebook, Twitter, and LinkedIn. VERDICT While Kabani's work shows her genuine interest in helping others better understand using social media for marketing, much of this is rooted in FAQs already built into these tools. Nonetheless, Kabani's method will aid those who still know little about social media, and the information is nicely conveyed by AudioFile Earphone Award winner Karen White's personable narration. Recommended for university libraries supporting business curricula and larger public libraries. ["Highly recommended for anybody with anything to market online," read the review of the BenBella pb, LJ 5/1/10.—Ed.]—Dale Farris, Groves, TX
From the Publisher
"Highly recommended for anybody with anything to market online including him- or herself." —-Library Journal Starred Review
Library Journal
In the real world, how many new sales or job offers can you expect by attending a networking event and not speaking to anyone? How effective would it be to burst into a crowd of strangers, throw business cards at them, and abruptly disappear? Often, when individuals and businesses network via Facebook, LinkedIn, and Twitter, the results are frustrating and disappointing because the interaction with others is the online equivalent of these behaviors. Kabani (founder, Marketing Zen Group) posits that leveraging social media is not so very different from conventional marketing and networking: success is dependent first on establishing trust then cultivating the relationship. Through expert commentary and examples from her own work, Kabani effectively demonstrates that simple practices of goodwill and honesty can produce results far beyond any traditional marketing campaign, begetting a Zen-like pay-it-forward viral phenomenon that is strategically effective and financially rewarding. She provides detailed instructions for launching social media campaigns and sound guidance for fully leveraging and optimizing search engines, web sites, and blogs. VERDICT Kabani's assertion that this is "the last social media guide you'll ever need" has merit, as anyone purchasing this also has access to a continually updated online version. Highly recommended for anybody with anything to market online—including him- or herself.—Judy Brink-Drescher, Molloy Coll., Rockville Ctr., NY
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Product Details

  • ISBN-13: 9781452635095
  • Publisher: Tantor Media, Inc.
  • Publication date: 3/6/2012
  • Format: CD
  • Edition description: Library - Unabridged CD
  • Product dimensions: 6.80 (w) x 6.50 (h) x 1.00 (d)

Meet the Author

Karen White is the author of eight previous books. She lives with her family near Atlanta, Georgia. Author website: karen-white.com.

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Table of Contents

Introduction

1: Online Marketing Basics
2: Websites and Blogging
3: SEO
3: Social Media Marketing: What You Need to Know Before You Start
4: Facebook
5: Twitter
6: LinkedIn
7: Google Plus
8: Social Media Advertising
9: Digital PR
10: Web Video and Beyond
11: Content Marketing
12: Creating a Social Media Policy for Your Organization
13: A Final Word on Social Media: Tools for Attracting Even More Business

Burning Questions and Answers: Taking Questions and Dishing Out Answers and Advice Social Media Marketing Case Studies: Highlighting Real World, Best Practices Discussion Questions

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Customer Reviews

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Sort by: Showing all of 6 Customer Reviews
  • Posted May 8, 2010

    more from this reviewer

    Book Review: The Zen of Social Media Marketing by Shama Kabani

    When it comes to the world of Social Media, I am prone to consider myself up to neck with the discipline (pardon me if I sound a bit inflated). However, Shama Kabani's book The Zen of Social Media Marketing proved me wrong. There were many tools that were totally new for me. I am thankful to young Shama for giving us a treasure trove on Social Media.

    I read the book in one sitting during road travel from Lahore-a provincial capital of Punjab to Islamabad---capital city of Pakistan. The book is simply 'unputdownable'. Every paragraph is full of tools and techniques to fully leverage the potential of tsunami of Social Media that is upon us and there is no running away from the grip of its rapacious waves.

    The Zen of Social Media Marketing deals in detail about Social Media Channels like Facebook, Twitter, LinkedIn and video sharing sites and the world of blogging. On each top, Shama unfolds the best practices, valuable protocols and etiquettes and set of dos and don'ts.

    The book is a holy grail for beginners, intermediates and experts as wells. Whether you are entrepreneur or Social Media geek or a CEO managing your personal brand or a maverick marketer, Shama's The Zen of Social Media Marketing is a must.

    The world of Social Media is evolving at dizzying speed. Today's 'in' thing is tomorrow's blasé, I was just fearing that Shama's book will look like a product of stone age within, may be, six months. But she is intelligent to set up a system of topping up with latest trends and tools with her site. Thanks Shama for taking care of this aspect.

    You may read more about The Zen of Social Media Marketing at its blog.

    Recently, I spoke at Conference of Secretary Generals of Chambers & Commerce of Pakistan on "Policy Advocacy through Social Media", Shama's book helped me a lot to make my address effective. Thank you Shama for giving us such a wonderful gift. Look forward to its sequel very soon.

    Review by Ashraf Chaudhry: Sales & Marketing Trainer/author/Social Media Strategist from Pakistan (ashraf (at) ashrafchaudhry.com

    3 out of 4 people found this review helpful.

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  • Posted September 7, 2011

    Very enlightening and an easy read!

    I chose this book for my MBA marketing class book review, and am so glad of it! It was very informative, and I learned tons. It is easy to follow, has a sense of humor, is well written, and uses real world examples to illustrate. I would recommend this to anyone who not only wants to know more about social marketing, but also about other social sites than Facebook. I even learned more about Facebook. Thank you, Ms. Kabani, for sharing your knowledge.

    2 out of 3 people found this review helpful.

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