The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

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Overview


The Ultimate Primer and How-To Guide for Social Media Marketing

In the two years since the first edition became a global bestseller, the world of social media has grown and changed enough to require an updated guide.

Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation in a more meaningful way, you can start connecting directly to ...

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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

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Overview


The Ultimate Primer and How-To Guide for Social Media Marketing

In the two years since the first edition became a global bestseller, the world of social media has grown and changed enough to require an updated guide.

Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation in a more meaningful way, you can start connecting directly to your customers and clients and finding new ones right away with ease and efficiency.

Social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teaches you the “Zen” of using social media tools to find your own marketing nirvana.

With a foreword by New York Times bestselling author Chris Brogan and updated content on Google+, online advertising, SEO, and more, the newest edition of The Zen of Social Media Marketing gives you:

• A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page
• A proven process to attract followers and fans and convert them into customers and clients
• The latest updates and step-by-step guidelines for Facebook, Twitter, LinkedIn, Google+, and group-buying sites such as Groupon and LivingSocial
• Tips on why, when, and how to use online advertising
• Essential advice on content marketing and targeted tactics to enhance your SEO
• New information on why self-expression is the true driver of social media use and how to leverage it for your business
• Insights from dozens of leading online marketers and entrepreneurs, with strategies for success

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Editorial Reviews

From the Publisher
"Highly recommended for anybody with anything to market online including him- or herself." —-Library Journal Starred Review
Library Journal
In the real world, how many new sales or job offers can you expect by attending a networking event and not speaking to anyone? How effective would it be to burst into a crowd of strangers, throw business cards at them, and abruptly disappear? Often, when individuals and businesses network via Facebook, LinkedIn, and Twitter, the results are frustrating and disappointing because the interaction with others is the online equivalent of these behaviors. Kabani (founder, Marketing Zen Group) posits that leveraging social media is not so very different from conventional marketing and networking: success is dependent first on establishing trust then cultivating the relationship. Through expert commentary and examples from her own work, Kabani effectively demonstrates that simple practices of goodwill and honesty can produce results far beyond any traditional marketing campaign, begetting a Zen-like pay-it-forward viral phenomenon that is strategically effective and financially rewarding. She provides detailed instructions for launching social media campaigns and sound guidance for fully leveraging and optimizing search engines, web sites, and blogs. VERDICT Kabani's assertion that this is "the last social media guide you'll ever need" has merit, as anyone purchasing this also has access to a continually updated online version. Highly recommended for anybody with anything to market online—including him- or herself.—Judy Brink-Drescher, Molloy Coll., Rockville Ctr., NY
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Product Details

  • ISBN-13: 9781937856151
  • Publisher: BenBella Books, Inc.
  • Publication date: 1/1/2013
  • Edition description: Third Edition
  • Edition number: 3
  • Pages: 216
  • Sales rank: 291,572
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.90 (d)

Meet the Author


Web and TV personality. Bestselling author. International Speaker. Award winning CEO of The Marketing Zen Group—a global online marketing and digital PR company. Shama Kabani is the face of today’s digital world, and represents the best her generation has to offer. She has aptly been dubbed the “master millennial of the universe” and “an online marketing shaman” by FastCompany.com, and is an oft-quoted social media expert. Kabani has been featured by Bloomberg Businessweek, Entrepreneur, Fast Company, Inc. Magazine, The Wall Street Journal, The New York Times, Dallas Morning News, The Huffington Post, and hundreds of blogs and social media outlets. She’s also an accomplished international speaker and hosts her own Web TV show, Shama.TV. The show addresses new media marketing topics, trends, people, and relevant perspectives. She also serves as a technology and new media correspondent for the media.

Kabani formed The Marketing Zen Group in 2009. Since then, the company has grown to include a team of 30 and clients that range from publicly held, Fortune 500 companies to privately held small businesses and non-profit organizations. The company serves clients worldwide, including companies in Europe, Asia, and Central and South Americas. Since its start in 2009, average company growth is 400 percent. She holds a master’s degree in organizational communication from the University of Texas at Austin and prides herself in being a constant learner. In 2009, Bloomberg Businessweek honored Kabani as one of the Top 25 under 25 entrepreneurs in North America. In 2010, Kabani won the prestigious Technology Titan Emerging Company CEO award. In 2011, Entrepreneur magazine featured her as one of four Super Sonic Youth, dubbing her a “zen master of marketing.”

When not working directly with her clients or shooting her shows, Kabani travels the world speaking on business, entrepreneurship, and technology. She is passionate about empowering youth and works closely with the Young Entrepreneur Council in fostering youth entrepreneurship around the world. In 2011, she was the only woman delegate invited by the U.S. State Department to mentor tech entrepreneurs in Cairo as part of President Obama’s initiative in the region.

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Table of Contents

Acknowledgments vii

Foreword Chris Brogan ix

Introduction xi

1 Online Marketing Basics 1

2 Websites and Blogging 17

3 Search Engine Optimization (SEO): The Art and Science of Driving Traffic to Your Website 29

4 Social Media Marketing: What You Need to Know Before You Start 47

5 Identity Before Community: Why Most Companies Fail at Social Media Marketing 55

6 Facebook: With 950 Million Users and Growing, This Giant Can't Be Ignored 63

7 Twitter: The Grand Bazaar of Social Networking Sites 101

8 LinkedIn: The Place Where Professionals Go 129

9 Google+: The Fastest Growing Social Networking Site 143

10 Social Advertising: Groupon, LivingSocial, and Facebook Ads ... Oh My! 157

11 Video: The Most Powerful Social Medium 173

12 Creating a Social Media Policy for Your Organization 191

13 A Final Word on Social Media: Tools for Attracting Even More Business 197

Burning Questions and Answers: Taking Questions and Dishing Out Answers and Advice 207

Social Media Marketing Case Studies: Highlighting Real-World Best Practices 215

Discussion Questions: A Guide to Sparking Engagement on the Topic of Social Media 247

Index 249

About the Author 256

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Customer Reviews

Average Rating 3.5
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Sort by: Showing all of 6 Customer Reviews
  • Posted May 8, 2010

    more from this reviewer

    Book Review: The Zen of Social Media Marketing by Shama Kabani

    When it comes to the world of Social Media, I am prone to consider myself up to neck with the discipline (pardon me if I sound a bit inflated). However, Shama Kabani's book The Zen of Social Media Marketing proved me wrong. There were many tools that were totally new for me. I am thankful to young Shama for giving us a treasure trove on Social Media.

    I read the book in one sitting during road travel from Lahore-a provincial capital of Punjab to Islamabad---capital city of Pakistan. The book is simply 'unputdownable'. Every paragraph is full of tools and techniques to fully leverage the potential of tsunami of Social Media that is upon us and there is no running away from the grip of its rapacious waves.

    The Zen of Social Media Marketing deals in detail about Social Media Channels like Facebook, Twitter, LinkedIn and video sharing sites and the world of blogging. On each top, Shama unfolds the best practices, valuable protocols and etiquettes and set of dos and don'ts.

    The book is a holy grail for beginners, intermediates and experts as wells. Whether you are entrepreneur or Social Media geek or a CEO managing your personal brand or a maverick marketer, Shama's The Zen of Social Media Marketing is a must.

    The world of Social Media is evolving at dizzying speed. Today's 'in' thing is tomorrow's blasé, I was just fearing that Shama's book will look like a product of stone age within, may be, six months. But she is intelligent to set up a system of topping up with latest trends and tools with her site. Thanks Shama for taking care of this aspect.

    You may read more about The Zen of Social Media Marketing at its blog.

    Recently, I spoke at Conference of Secretary Generals of Chambers & Commerce of Pakistan on "Policy Advocacy through Social Media", Shama's book helped me a lot to make my address effective. Thank you Shama for giving us such a wonderful gift. Look forward to its sequel very soon.

    Review by Ashraf Chaudhry: Sales & Marketing Trainer/author/Social Media Strategist from Pakistan (ashraf (at) ashrafchaudhry.com

    3 out of 4 people found this review helpful.

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  • Posted September 7, 2011

    Very enlightening and an easy read!

    I chose this book for my MBA marketing class book review, and am so glad of it! It was very informative, and I learned tons. It is easy to follow, has a sense of humor, is well written, and uses real world examples to illustrate. I would recommend this to anyone who not only wants to know more about social marketing, but also about other social sites than Facebook. I even learned more about Facebook. Thank you, Ms. Kabani, for sharing your knowledge.

    2 out of 3 people found this review helpful.

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    Posted July 27, 2011

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