The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

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Overview


Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you're using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.

But social media marketing isn't like traditional marketing—and treating it that way only leads to frustration. Let Shama ...

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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

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Overview


Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you're using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.

But social media marketing isn't like traditional marketing—and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the "zen" of social media marketing: how to access all the benefits of social media marketing without the stress!

With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.

The Zen of Social Media Marketing is also the last social media guide you'll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you're always on top of the latest in social media.

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Editorial Reviews

From the Publisher
"Highly recommended for anybody with anything to market online including him- or herself." —-Library Journal Starred Review
Library Journal
In the real world, how many new sales or job offers can you expect by attending a networking event and not speaking to anyone? How effective would it be to burst into a crowd of strangers, throw business cards at them, and abruptly disappear? Often, when individuals and businesses network via Facebook, LinkedIn, and Twitter, the results are frustrating and disappointing because the interaction with others is the online equivalent of these behaviors. Kabani (founder, Marketing Zen Group) posits that leveraging social media is not so very different from conventional marketing and networking: success is dependent first on establishing trust then cultivating the relationship. Through expert commentary and examples from her own work, Kabani effectively demonstrates that simple practices of goodwill and honesty can produce results far beyond any traditional marketing campaign, begetting a Zen-like pay-it-forward viral phenomenon that is strategically effective and financially rewarding. She provides detailed instructions for launching social media campaigns and sound guidance for fully leveraging and optimizing search engines, web sites, and blogs. VERDICT Kabani's assertion that this is "the last social media guide you'll ever need" has merit, as anyone purchasing this also has access to a continually updated online version. Highly recommended for anybody with anything to market online—including him- or herself.—Judy Brink-Drescher, Molloy Coll., Rockville Ctr., NY
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Product Details

  • ISBN-13: 9781937856151
  • Publisher: BenBella Books, Inc.
  • Publication date: 1/1/2013
  • Edition description: Third Edition
  • Edition number: 3
  • Pages: 216
  • Sales rank: 179,327
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.90 (d)

Meet the Author

Shama Hyder Kabani is the founder of the Marketing Zen Group, a full-service online marketing firm that serves clients around the world, and was named one of the Top 25 Entrepreneurs Under 25 by BusinessWeek in 2009.

Karen White has been narrating and directing audiobooks for more than a dozen years and has well over one hundred books to her credit. Honored to be included among AudioFile's Best Voices 2010 and 2011, she is also an Audie Award finalist and has earned multiple AudioFile Earphones Awards for narration and direction.

An AudioFile Earphones Award winner and Audie Award finalist, Patrick Lawlor is also an accomplished stage actor.

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Table of Contents

Acknowledgments vii

Foreword Chris Brogan ix

Introduction xi

1 Online Marketing Basics 1

2 Websites and Blogging 17

3 Search Engine Optimization (SEO): The Art and Science of Driving Traffic to Your Website 29

4 Social Media Marketing: What You Need to Know Before You Start 47

5 Identity Before Community: Why Most Companies Fail at Social Media Marketing 55

6 Facebook: With 950 Million Users and Growing, This Giant Can't Be Ignored 63

7 Twitter: The Grand Bazaar of Social Networking Sites 101

8 LinkedIn: The Place Where Professionals Go 129

9 Google+: The Fastest Growing Social Networking Site 143

10 Social Advertising: Groupon, LivingSocial, and Facebook Ads ... Oh My! 157

11 Video: The Most Powerful Social Medium 173

12 Creating a Social Media Policy for Your Organization 191

13 A Final Word on Social Media: Tools for Attracting Even More Business 197

Burning Questions and Answers: Taking Questions and Dishing Out Answers and Advice 207

Social Media Marketing Case Studies: Highlighting Real-World Best Practices 215

Discussion Questions: A Guide to Sparking Engagement on the Topic of Social Media 247

Index 249

About the Author 256

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Customer Reviews

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Sort by: Showing all of 6 Customer Reviews
  • Posted May 8, 2010

    more from this reviewer

    Book Review: The Zen of Social Media Marketing by Shama Kabani

    When it comes to the world of Social Media, I am prone to consider myself up to neck with the discipline (pardon me if I sound a bit inflated). However, Shama Kabani's book The Zen of Social Media Marketing proved me wrong. There were many tools that were totally new for me. I am thankful to young Shama for giving us a treasure trove on Social Media.

    I read the book in one sitting during road travel from Lahore-a provincial capital of Punjab to Islamabad---capital city of Pakistan. The book is simply 'unputdownable'. Every paragraph is full of tools and techniques to fully leverage the potential of tsunami of Social Media that is upon us and there is no running away from the grip of its rapacious waves.

    The Zen of Social Media Marketing deals in detail about Social Media Channels like Facebook, Twitter, LinkedIn and video sharing sites and the world of blogging. On each top, Shama unfolds the best practices, valuable protocols and etiquettes and set of dos and don'ts.

    The book is a holy grail for beginners, intermediates and experts as wells. Whether you are entrepreneur or Social Media geek or a CEO managing your personal brand or a maverick marketer, Shama's The Zen of Social Media Marketing is a must.

    The world of Social Media is evolving at dizzying speed. Today's 'in' thing is tomorrow's blasé, I was just fearing that Shama's book will look like a product of stone age within, may be, six months. But she is intelligent to set up a system of topping up with latest trends and tools with her site. Thanks Shama for taking care of this aspect.

    You may read more about The Zen of Social Media Marketing at its blog.

    Recently, I spoke at Conference of Secretary Generals of Chambers & Commerce of Pakistan on "Policy Advocacy through Social Media", Shama's book helped me a lot to make my address effective. Thank you Shama for giving us such a wonderful gift. Look forward to its sequel very soon.

    Review by Ashraf Chaudhry: Sales & Marketing Trainer/author/Social Media Strategist from Pakistan (ashraf (at) ashrafchaudhry.com

    3 out of 4 people found this review helpful.

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  • Posted September 7, 2011

    Very enlightening and an easy read!

    I chose this book for my MBA marketing class book review, and am so glad of it! It was very informative, and I learned tons. It is easy to follow, has a sense of humor, is well written, and uses real world examples to illustrate. I would recommend this to anyone who not only wants to know more about social marketing, but also about other social sites than Facebook. I even learned more about Facebook. Thank you, Ms. Kabani, for sharing your knowledge.

    2 out of 3 people found this review helpful.

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