BN.com Gift Guide

The Zen of Social Media Marketing

( 5 )

Overview

Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you're using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.But social media marketing isn't like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web ...
See more details below
This Audiobook (Other) is Not Available through BN.com
Sending request ...

Overview

Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you're using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.But social media marketing isn't like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the “zen” of social media marketing: how to access all the benefits of social media marketing without the stress!With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.The Zen of Social Media Marketing is also the last social media guide you'll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you're always on top of the latest in social media.
Read More Show Less

Editorial Reviews

From The Critics
"Highly recommended for anybody with anything to market online including him- or herself." ---Library Journal Starred Review
Library Journal - Audio
Marketing Zen Group founder Kabani presents her approach to accessing the benefits of social media marketing without the stress. First published in 2010, this second edition features new chapters on Google+, social media advertising, and search engine optimization. The foundation of Kabani's theory is her philosophy that traditional marketing rules no longer apply because social media belongs to consumers. She outlines her "ACT" approach: Attracting attention, Converting a stranger into a customer, and Transforming a successful conversion into a force that leads to more customers. She also explains simple rules to make websites more successful and tips for using Facebook, Twitter, and LinkedIn. VERDICT While Kabani's work shows her genuine interest in helping others better understand using social media for marketing, much of this is rooted in FAQs already built into these tools. Nonetheless, Kabani's method will aid those who still know little about social media, and the information is nicely conveyed by AudioFile Earphone Award winner Karen White's personable narration. Recommended for university libraries supporting business curricula and larger public libraries. ["Highly recommended for anybody with anything to market online," read the review of the BenBella pb, LJ 5/1/10.—Ed.]—Dale Farris, Groves, TX
Library Journal
In the real world, how many new sales or job offers can you expect by attending a networking event and not speaking to anyone? How effective would it be to burst into a crowd of strangers, throw business cards at them, and abruptly disappear? Often, when individuals and businesses network via Facebook, LinkedIn, and Twitter, the results are frustrating and disappointing because the interaction with others is the online equivalent of these behaviors. Kabani (founder, Marketing Zen Group) posits that leveraging social media is not so very different from conventional marketing and networking: success is dependent first on establishing trust then cultivating the relationship. Through expert commentary and examples from her own work, Kabani effectively demonstrates that simple practices of goodwill and honesty can produce results far beyond any traditional marketing campaign, begetting a Zen-like pay-it-forward viral phenomenon that is strategically effective and financially rewarding. She provides detailed instructions for launching social media campaigns and sound guidance for fully leveraging and optimizing search engines, web sites, and blogs. VERDICT Kabani's assertion that this is "the last social media guide you'll ever need" has merit, as anyone purchasing this also has access to a continually updated online version. Highly recommended for anybody with anything to market online—including him- or herself.—Judy Brink-Drescher, Molloy Coll., Rockville Ctr., NY
Read More Show Less

Product Details

  • ISBN-13: 9781617079139
  • Publisher: Tantor Audio Pa
  • Publication date: 5/28/2012
  • Format: Other

Meet the Author

Shama Hyder Kabani is the founder of the Marketing Zen Group, a full-service online marketing firm that serves clients around the world. She holds a master's degree in Organizational Communication from the University of Texas at Austin, and her Web sites, marketingzen.com and Shama.tv, have turned into high-traffic destinations for people looking for advice on how to successfully markety their businesses online. She has been named one of the 10 Most Influential and Powerful Women in Social Media and, in 2009, BusinessWeek honored Shama as one of the Top 25 Entrepreneurs Under 25 in North America. Karen White is a classically trained actress who has been recording and directing audiobooks for more than ten years. An Audie Award finalist and Best Audiobook of the Year 2009 winner for The Hemingses of Monticello by Annette Gordon Reed, she has earned many AudioFile Earphones Awards, including for Too Good to Be True by Erin Arvedlund and Inside of a Dog by Alexandra Horowitz. Of Karen's narration of Nothing to Envy by Barbara Demick, Publishers Weekly says, "Karen White delivers a stunning reading, her character interpretations are confident and well-rounded, and she forges a strong bond with the audience." An AudioFile Earphones Award winner and Audie Award finalist, Patrick Lawlor is also an accomplished stage actor, director, and combat choreographer. His recent audio includes the New York Times bestseller The Last True Story I'll Ever Tell (Tantor). "Lawlor is masterful." -The Philadelphia Inquirer
Read More Show Less

Table of Contents

Introduction

1: Online Marketing Basics
2: Websites and Blogging
3: SEO
3: Social Media Marketing: What You Need to Know Before You Start
4: Facebook
5: Twitter
6: LinkedIn
7: Google Plus
8: Social Media Advertising
9: Digital PR
10: Web Video and Beyond
11: Content Marketing
12: Creating a Social Media Policy for Your Organization
13: A Final Word on Social Media: Tools for Attracting Even More Business

Burning Questions and Answers: Taking Questions and Dishing Out Answers and Advice Social Media Marketing Case Studies: Highlighting Real World, Best Practices Discussion Questions

Read More Show Less

Customer Reviews

Average Rating 4
( 5 )
Rating Distribution

5 Star

(3)

4 Star

(0)

3 Star

(1)

2 Star

(0)

1 Star

(1)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)