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1. Your Business and Social Media
2. The Changing Landscape of Business Communication
3. Social Media Networking Basics
PART TWO. The 10 Step Method to Building a Fast and Effective Online Presence
4. STEP 1: Observe and Report
5. STEP 2: Dress Rehearsal Time
6. STEP 3: Get Social!
7. STEP 4: A Sense of Purpose
8. STEP 5: The Social Media Stream Flows both Ways
9. STEP 6: Do You Need a Brand Makeover?
10. STEP 7: Becoming a Social Architect
11. STEP 8: Introducing Cross Platform Promotion (CPP)
12. STEP 9: Survival of the Social Media Fittest
13. STEP 10: Knowing You've Made It
PART THREE. An Expert in Your Pocket
14. Jessica Northey
15. Danny Devreindt
16. Paul Steele
17. Adams Consulting
18. Model Supplies
19. Kandi Johnson
20. Chris Voss
PART FOUR. Advanced Social Media GLOSSARY and DEFINITIONS REFERENCE INDEX
Posted January 16, 2012
Just because you’ve been doing something for a while, doesn’t mean you’re doing it well. I bought Zero to 100,000 to see whether or not I’ve been doing it right. I guess in this case, it’s not ironic at all that I learned about the book from @grattonboy in the first place. However, it was the genuine interactions with Dean that really made we want to buy the book.
What I loved the most about the book, it was practical, well written, and used real world examples. I could continue to lavish praise about the book, but that’s really what it came down to. I can immediately see dozens of ways in which I can improve how I use social media both personally and for the brands from whom I consult.
I’ve read a variety of books both on how to use social media, as well as how messages are spread and absorbed by the viewers. This was the best by far in terms of how to inject best practices into your daily social media “life.” I’ve bought several additional copies of the book for some of my co-workers, so we can all work on improving our social media footprint.