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Everybody wants to be the next Bill Gates or Mark Zuckerberg, but according to Paypal cofounder Peter Thiel, you won't succeed if you simply aim at building a better operating system or social network. To put it in nineteenth century terms: Merely building a better mousetrap won't make an industry leader. To really prosper, you need to create something truly new. In fact, Thiel and co-author Blake Masters maintain that any business is successful only to the extent as it is a monopoly. Certain to be controversial, Zero to One stands as a fierce call to real innovative entrepreneur thinking.