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Library JournalAs emerging technologies continue to challenge production status quo within institutions throughout all economic sectors, the ability to apply creative thinking is an essential component to the 21st-century job skill set. Sawyer (psychology, education, business, Washington Univ., St. Louis; Group Genius), a former student of renowned Hungarian psychologist Mihaly Csikszentmihalyi (Flow: The Psychology of Optimal Experience) whose expertise on the creative process Sawyer draws from and outlines here in his steps to creativity, challenges the assumption that learning how to be creative is counterintuitive. Using science-based research and engaging examples, Sawyer illustrates eight steps that he contends “zig zag” on the nonlinear and iterative path to success: ask, learn, look, play, think, fuse, choose, and make. Sawyer delineates the goal and process of each step with easy-to-follow mental exercises and techniques.
Verdict An engaging, highly readable, and well-referenced handbook. Recommended for all audiences; students will appreciate the techniques, exercises, and insight based on Sawyer’s grounded expertise.—Jane Scott, George Fox Univ. Lib., Newberg, OR
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