Zig Zag: The Surprising Path to Greater Creativity

Zig Zag: The Surprising Path to Greater Creativity

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by Keith Sawyer
     
 

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"No matter what kind of creativity I studied, the process was the same. Creativity did not descend like a bolt of lightning that lit up the world in a single brilliant flash. It came in tiny steps, bits of insight, and incremental changes. Zigs and zags. When people followed those zigs and zags, ideas and revelations started flowing."
—From the

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Overview

"No matter what kind of creativity I studied, the process was the same. Creativity did not descend like a bolt of lightning that lit up the world in a single brilliant flash. It came in tiny steps, bits of insight, and incremental changes. Zigs and zags. When people followed those zigs and zags, ideas and revelations started flowing."
—From the Introduction

Can you be more creative? Absolutely, and Zig Zag shows you how. Dr. Keith Sawyer, a psychologist, professor, jazz pianist, and former video game designer, is one of the world's leading experts on creativity. To develop his accessible eight-step creativity program, Sawyer explored the lives of exceptional creators, tapped into the back stories of world-changing innovations, and analyzed laboratory experiments that delved deeply into the everyday creativity that all of us share. He discovered many surprising secrets of highly creative people—how they question assumptions when presented with new problems, how they get beyond creative blocks, and above all, how they negotiate the many twists and turns along the way.

Zig Zag draws on these secrets to provide an eight-step program that will help you achieve greater creativity—whether you're looking for new ways to excel at your job, build a fulfilling career, develop a more deeply satisfying personal life, find fresh, clever, permanent solutions to nagging problems, make better decisions, bring about change in your community, and more.

Zig Zag provides an unprecedented collection of more than one hundred practical, hands-on activities that will keep you moving down the creative path. These research-based techniques help you ask deeper questions, see the world in new ways, and develop novel ideas. Zig Zag is your guidebook to the surprising, unpredictable, and fascinating journey that leads to greater creativity.

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Editorial Reviews

Library Journal
As emerging technologies continue to challenge production status quo within institutions throughout all economic sectors, the ability to apply creative thinking is an essential component to the 21st-century job skill set. Sawyer (psychology, education, business, Washington Univ., St. Louis; Group Genius), a former student of renowned Hungarian psychologist Mihaly Csikszentmihalyi (Flow: The Psychology of Optimal Experience) whose expertise on the creative process Sawyer draws from and outlines here in his steps to creativity, challenges the assumption that learning how to be creative is counterintuitive. Using science-based research and engaging examples, Sawyer illustrates eight steps that he contends “zig zag” on the nonlinear and iterative path to success: ask, learn, look, play, think, fuse, choose, and make. Sawyer delineates the goal and process of each step with easy-to-follow mental exercises and techniques.

Verdict An engaging, highly readable, and well-referenced handbook. Recommended for all audiences; students will appreciate the techniques, exercises, and insight based on Sawyer’s grounded expertise.—Jane Scott, George Fox Univ. Lib., Newberg, OR
(c) Copyright 2013. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Product Details

ISBN-13:
9781118297704
Publisher:
Wiley
Publication date:
03/18/2013
Pages:
288
Sales rank:
134,643
Product dimensions:
6.30(w) x 9.20(h) x 1.10(d)

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