×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Zig Zag: The Surprising Path to Greater Creativity
     

Zig Zag: The Surprising Path to Greater Creativity

5.0 1
by Keith Sawyer
 

See All Formats & Editions

A science-backed method to maximize creative potential in any sphere of life

With the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing

Overview

A science-backed method to maximize creative potential in any sphere of life

With the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing innovations to create an accessible, eight-step program to increasing anyone's creative potential. Sawyer reveals the surprising secrets of highly creative people (such as learning to ask better questions when faced with a problem), demonstrates how to come up with better ideas, and explains how to carry those ideas to fruition most effectively.

This science-backed, step-by step method can maximize our creative potential in any sphere of life.

  • Offers a proven method for developing new ideas and creative problem-solving no matter what your profession
  • Includes an eight-step method, 30 practices, and more than 100 techniques that can be launched at any point in a creative journey
  • Psychologist, jazz pianist, and author Keith Sawyer studied with world-famous creativity expert Mihaly Csikszentmihalyi

Sawyer's book offers a wealth of easy to apply strategies and ideas for anyone who wants to tap into their creative power.

Editorial Reviews

Library Journal
As emerging technologies continue to challenge production status quo within institutions throughout all economic sectors, the ability to apply creative thinking is an essential component to the 21st-century job skill set. Sawyer (psychology, education, business, Washington Univ., St. Louis; Group Genius), a former student of renowned Hungarian psychologist Mihaly Csikszentmihalyi (Flow: The Psychology of Optimal Experience) whose expertise on the creative process Sawyer draws from and outlines here in his steps to creativity, challenges the assumption that learning how to be creative is counterintuitive. Using science-based research and engaging examples, Sawyer illustrates eight steps that he contends “zig zag” on the nonlinear and iterative path to success: ask, learn, look, play, think, fuse, choose, and make. Sawyer delineates the goal and process of each step with easy-to-follow mental exercises and techniques.

Verdict An engaging, highly readable, and well-referenced handbook. Recommended for all audiences; students will appreciate the techniques, exercises, and insight based on Sawyer’s grounded expertise.—Jane Scott, George Fox Univ. Lib., Newberg, OR
(c) Copyright 2013. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Product Details

ISBN-13:
9781118297704
Publisher:
Wiley
Publication date:
03/18/2013
Pages:
288
Sales rank:
246,807
Product dimensions:
6.30(w) x 9.20(h) x 1.10(d)

Related Subjects

Meet the Author

Keith Sawyer, PhD, is associate professor of psychology, education, and business at Washington University in St. Louis. An accomplished jazz pianist and former video game designer for Atari, he has published widely on the topics of collaboration and creativity. His book Group Genius won awards from Library Journal and (800) CEO-READ and has been translated into many languages. He is the proud owner of a collection of vintage Grateful Dead bootleg tapes, his childhood piano teacher's old (but working) accordion, and a 1982 BMW motorcycle (also working). To learn more, visit keithsawyer.com.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews

Zig Zag: The Surprising Path to Greater Creativity 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago