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Title: Ways of Seeing, Author: John Berger
Title: PROMO2 (with CourseMate Printed Access Card) / Edition 2, Author: Thomas O'Guinn
Title: Ogilvy on Advertising, Author: David Ogilvy Read an excerpt of this book!
Title: Positioning: The Battle for Your Mind / Edition 1, Author: Al Ries Read an excerpt of this book!
Title: Advertising: Concept and Copy / Edition 3, Author: George Felton
Title: Advertising & IMC: Principles and Practice / Edition 10, Author: Sandra Moriarty
Title: The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come, Author: Andrew Essex Read an excerpt of this book!
Title: M: Advertising / Edition 2, Author: William F. Arens
Title: Confessions of an Advertising Man, Author: David Ogilvy
Title: The S.P.I.N. Selling Fieldbook: Practical Tools, Methods, Exercises and Resources / Edition 1, Author: Neil Rackham Read an excerpt of this book!
Title: Eugene M. Schwartz' Breakthrough Advertising Review Notes, Author: Dr. Robert C. Worstell Read an excerpt of this book!
Title: Promotion in the Merchandising Environment / Edition 3, Author: Kristen K. Swanson
Title: Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist, Author: Sally Hogshead Read an excerpt of this book!
Title: Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas / Edition 2, Author: Richard Bayan Read an excerpt of this book!
Title: How to Start a Home-Based Event Planning Business, Author: Jill S. Moran Read an excerpt of this book!
Title: Advertising and Societies: Global Issues / Edition 2, Author: Katherine Toland Frith
Title: The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires, Author: Roy H. Williams
Title: The One Sentence Persuasion Course, Author: Blair Warren Read an excerpt of this book!
Title: Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness, Author: Jay Conrad Levinson President Read an excerpt of this book!
Title: Kleppner's Advertising Procedure / Edition 18, Author: Ron Lane

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