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Title: Creative Direction in a Digital World: A Guide to Being a Modern Creative Director / Edition 1, Author: Adam Harrell
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Creative Direction in a…
by Adam Harrell
Paperback $62.95
Title: To Vary or Not? the Effects of Ad Variation on the Web, Author: Sang Yeal Lee
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To Vary or Not? the Effects of…
by Sang Yeal Lee, S Shyam Sundar
Hardcover $89.95
Title: Argonauts of the Western Pacific / Edition 1, Author: Bronislaw Malinowski
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Argonauts of the Western…
by Bronislaw Malinowski
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Hardcover $180.00
Title: Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World / Edition 1, Author: Curtis P. Haugtvedt
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Online Consumer Psychology:…
by Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch
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Paperback $125.00
Title: The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era [2 volumes], Author: Valerie K. Jones
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The New Advertising: Branding,…
by Valerie K. Jones (Epilogue by), Rishad Tobaccowala (Epilogue by), Don E. Schultz (Foreword by), Ruth E. Brown Ph.D. (Editor), Valerie K. Jones (Editor)
eBook $101.49 $135.00 Current price is $101.49, Original price is $135.00.
Title: Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies, Author: Víctor Hernández-Santaolalla
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Handbook of Research on…
by Víctor Hernández-Santaolalla (Editor), Mónica Barrientos-Bueno (Editor)
Hardcover $295.00
Title: Radios Niche Marketing Revolution FutureSell, Author: Ashley Herweg
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Radios Niche Marketing…
by Ashley Herweg, Godfrey Herweg
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Paperback $77.99
Title: Research in Media Promotion / Edition 1, Author: Susan Tyler Eastman
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Research in Media Promotion /…
by Susan Tyler Eastman
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Hardcover $180.00
Title: Electronic Marketing and the Consumer / Edition 1, Author: Robert A. Peterson
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Electronic Marketing and the…
by Robert A. Peterson
Paperback $95.00
Title: The Advertising Controversy: Evidence on the Economic Effects of Advertising, Author: Mark S. Albion
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The Advertising Controversy:…
by Mark S. Albion, Paul W. Farris
Hardcover $95.00
Title: Television Myth and the American Mind / Edition 2, Author: Hal Himmelstein
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Television Myth and the…
by Hal Himmelstein
Paperback $55.00
Title: Media Selling: Television, Print, Internet, Radio / Edition 4, Author: Charles Warner
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Media Selling: Television,…
by Charles Warner, Warner
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Paperback $81.00
Title: The Marketer's Guide to Media Vehicles, Methods, and Options: A Sourcebook in Advertising and Promotion, Author: Ann Brewer
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The Marketer's Guide to Media…
by Ann Brewer
Hardcover $95.00
Title: Branded Women in U.S. Television: When People Become Corporations, Author: Peter Bjelskou
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Branded Women in U.S.…
by Peter Bjelskou
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Paperback $54.99
Title: Optimizing AdWords: A Guide to Using, Mastering, and Maximizing Google AdWords / Edition 1, Author: Paige Miller
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Optimizing AdWords: A Guide to…
by Paige Miller
Paperback $63.99
Title: An Advertiser's Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium / Edition 1, Author: Andrew Ingram
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An Advertiser's Guide to…
by Andrew Ingram, Mark Barber
Hardcover $71.00
Title: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying / Edition 6, Author: Helen Katz
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The Media Handbook: A Complete…
by Helen Katz
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Paperback $66.95
Title: Global Advertising in a Global Culture, Author: Thomas H. P. Gould
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Global Advertising in a Global…
by Thomas H. P. Gould
Hardcover $117.00
Title: Social Media Strategy: Marketing and Advertising in the Consumer Revolution, Author: Keith A. Quesenberry
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Social Media Strategy:…
by Keith A. Quesenberry
Paperback $56.00
Title: Audience Economics: Media Institutions and the Audience Marketplace, Author: Philip M. Napoli
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Audience Economics: Media…
by Philip M. Napoli
Hardcover $120.00

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