Rojek (sociology and culture, Nottingham Trent U.) portrays Sinatra in all his contradictory moods: ambitious, generous, menacing and vituperative. Rojek investigates effectiveness of Sinatra's brand of masculinity and the enduring popularity of Sinatra's public character, which mixed hauteur with populism and nobility with vindictive violence. Ultimately Rojek considers the lessons about the relationship between celebrity and popular culture that can be learned from Sinatra's career. Distributed by Blackwell Publishers. Annotation ©2004 Book News, Inc., Portland, OR