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Title: Buyology: Truth and Lies about Why We Buy, Author: Martin Lindstrom Read an excerpt of this book!
Title: Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know / Edition 1, Author: Mark Jeffery Read an excerpt of this book!
Title: The Naked Consumer: How Our Private Lives Become Public Commodities, Author: Erik Larson
Title: The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue, Author: Robbie Kellman Baxter Read an excerpt of this book!
Title: Winning at New Products: Creating Value Through Innovation / Edition 4, Author: Robert G. Cooper Read an excerpt of this book!
Title: Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants, Author: Paul Cherry Read an excerpt of this book!
Title: Why We Buy: The Science of Shopping, Updated and Revised Edition, Author: Paco Underhill Read an excerpt of this book!
Title: The Age Curve: How to Profit from the Coming Demographic Storm, Author: Kenneth W. Gronbach Read an excerpt of this book!
Title: Small Data: The Tiny Clues That Uncover Huge Trends, Author: Martin Lindstrom Read an excerpt of this book!
Title: Winning at New Products: Creating Value Through Innovation, Author: Robert G. Cooper Read an excerpt of this book!
Title: Executive Transitions-Plotting The Opportunity, Author: Tom Casey
Title: Trend-Driven Innovation: Beat Accelerating Customer Expectations, Author: Henry Mason Read an excerpt of this book!
Title: Emotional Branding: The New Paradigm for Connecting Brands to People, Author: Marc Gobe Read an excerpt of this book!
Title: The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits / Edition 1, Author: Russell Glass Read an excerpt of this book!
Title: Creating the Perfect Design Brief: How to Manage Design for Stragegic Advantage / Edition 2, Author: Peter L. Phillips Read an excerpt of this book!
Title: Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents, Author: Jeff Fromm
Title: What Women Want: The Science of Female Shopping, Author: Paco Underhill Read an excerpt of this book!
Title: Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye, Author: Michael R. LeGault Read an excerpt of this book!
Title: The Strategy of Desire, Author: Ernest Dichter Read an excerpt of this book!
Title: Market Segmentation: An Introduction and Review, Author: Dr. Steven Struhl

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