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Title: Niching Up: The Narrower the Market, the Bigger the Prize, Author: Chris Dreyer
Title: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, Author: W. Chan Kim
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Title: Made to Stick: Why Some Ideas Survive and Others Die, Author: Chip Heath
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Title: Building a StoryBrand: Clarify Your Message So Customers Will Listen, Author: Donald Miller
Title: Contagious: Why Things Catch On, Author: Jonah Berger
Title: Positioning: The Battle for Your Mind / Edition 1, Author: Al Ries
Title: Hooked: How to Build Habit-Forming Products, Author: Nir Eyal
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Title: Trust Me, I'm Lying: Confessions of a Media Manipulator, Author: Ryan Holiday
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Title: The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!, Author: Al Ries
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Title: Social Media Marketing Lawyers, Author: Jessica Tehlirian
Title: All Marketers Tell Stories (with a New Preface): The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All, Author: Seth Godin
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Title: Selling the Invisible: A Field Guide to Modern Marketing, Author: Harry Beckwith
Title: This Is Marketing: You Can't Be Seen Until You Learn to See, Author: Seth Godin
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Title: Yes!: 50 Scientifically Proven Ways to Be Persuasive, Author: Noah J. Goldstein Ph.D.
Title: Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, Author: Gary Vaynerchuk
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Title: Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers, Author: Geoffrey A. Moore
Explore Series
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Title: They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Author: Marcus Sheridan
Title: The Art of Persuasion: Winning Without Intimidation, Author: Bob Burg
Title: Marketing For Dummies, Author: Jeanette Maw McMurtry
Title: Get Over Your Damn Self: The No-BS Blueprint to Building A Life-Changing Business, Author: Romi Neustadt
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