Language of Vision
LANGUAGE OF VISION is a timely, courageous book without parallel in its field. It deals with present-day problems of visual expression from a realistic and human point of view, and endeavors to escape from the narrow confines of the laboratory, preserving the closest possible contact with our experiences of every day life. It makes an extensive analysis of the structure and function of the graphic image in painting, photography and advertising design. It inquires deeply into the laws of visual organization and evaluates in contemporary terms the various representation devices conceived by artists of all ages such as—size, vertical location, overlapping, transparency, perspective, interpenetration, light and color, movement, etc., etc.
318 illustrations supplement the text. There is a great variety of subject matter, techniques and media. They include photograms, photomontages and collages; analytical diagrams, typography, calligraphy and lettering; pre-historic art, paintings and drawings by children; significant work of the old masters and contemporary artists including Arp, Braque, Duchamp, Degas, Juan Gris, Helion, Klee, Kandinsky, Leger, Malevich, Matisse, Moholy-Nagy, Miro, Mondrian, Picasso, Seurat and many others. Advertising design by Bayer, Binder, Beall, Burtin, Cassandre, Carlu, Doesburg, Lissitzky, Man Ray, McKnight Kauffer, Sutnar, Tschichold, etc., etc.
LANGUAGE OF VISION with its completely new concept of appraisal and revaluation is a book of vital importance to every one who feels the urgent need for a clearer understanding of the structure and function of art in our society.
1000313361
Language of Vision
LANGUAGE OF VISION is a timely, courageous book without parallel in its field. It deals with present-day problems of visual expression from a realistic and human point of view, and endeavors to escape from the narrow confines of the laboratory, preserving the closest possible contact with our experiences of every day life. It makes an extensive analysis of the structure and function of the graphic image in painting, photography and advertising design. It inquires deeply into the laws of visual organization and evaluates in contemporary terms the various representation devices conceived by artists of all ages such as—size, vertical location, overlapping, transparency, perspective, interpenetration, light and color, movement, etc., etc.
318 illustrations supplement the text. There is a great variety of subject matter, techniques and media. They include photograms, photomontages and collages; analytical diagrams, typography, calligraphy and lettering; pre-historic art, paintings and drawings by children; significant work of the old masters and contemporary artists including Arp, Braque, Duchamp, Degas, Juan Gris, Helion, Klee, Kandinsky, Leger, Malevich, Matisse, Moholy-Nagy, Miro, Mondrian, Picasso, Seurat and many others. Advertising design by Bayer, Binder, Beall, Burtin, Cassandre, Carlu, Doesburg, Lissitzky, Man Ray, McKnight Kauffer, Sutnar, Tschichold, etc., etc.
LANGUAGE OF VISION with its completely new concept of appraisal and revaluation is a book of vital importance to every one who feels the urgent need for a clearer understanding of the structure and function of art in our society.
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Overview

LANGUAGE OF VISION is a timely, courageous book without parallel in its field. It deals with present-day problems of visual expression from a realistic and human point of view, and endeavors to escape from the narrow confines of the laboratory, preserving the closest possible contact with our experiences of every day life. It makes an extensive analysis of the structure and function of the graphic image in painting, photography and advertising design. It inquires deeply into the laws of visual organization and evaluates in contemporary terms the various representation devices conceived by artists of all ages such as—size, vertical location, overlapping, transparency, perspective, interpenetration, light and color, movement, etc., etc.
318 illustrations supplement the text. There is a great variety of subject matter, techniques and media. They include photograms, photomontages and collages; analytical diagrams, typography, calligraphy and lettering; pre-historic art, paintings and drawings by children; significant work of the old masters and contemporary artists including Arp, Braque, Duchamp, Degas, Juan Gris, Helion, Klee, Kandinsky, Leger, Malevich, Matisse, Moholy-Nagy, Miro, Mondrian, Picasso, Seurat and many others. Advertising design by Bayer, Binder, Beall, Burtin, Cassandre, Carlu, Doesburg, Lissitzky, Man Ray, McKnight Kauffer, Sutnar, Tschichold, etc., etc.
LANGUAGE OF VISION with its completely new concept of appraisal and revaluation is a book of vital importance to every one who feels the urgent need for a clearer understanding of the structure and function of art in our society.

Product Details

ISBN-13: 9781839744853
Publisher: Barakaldo Books
Publication date: 05/19/2020
Sold by: Bookwire
Format: eBook
Pages: 203
File size: 86 MB
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About the Author

GYORGY KEPES (1906-2001) divided his time between painting, teaching, experimentation with motion pictures and commercial design. His dominant interest was teaching and he believed in the coming of a new art that would combine science and aesthetics to the advantage of both. A native of Hungary, he worked in Austria, Germany, England and the United States. Since his early student days in Budapest, Kepes constantly experimented and pioneered, hoping to discover a new and more functional vocabulary for the visual arts. In casting aside outworn traditions and cumbersome conventions, he helped to develop new possibilities for not only the advertising arts but also for the motion picture, photography and painting.
Kepes exhibited his work widely in Europe and the United States. He conducted courses in advertising design for the Art Directors Club in Chicago, and for six years was associated with the School of Design as head of the Light and Color departments. He taught at North Texas State Teachers College in Denton, at Brooklyn College, and was a member of the faculty of Massachusetts Institute of Technology.
SIGFRIED GIEDION (1888-1968) was a Bohemian-born Swiss historian and critic of architecture. His ideas and books, Space, Time and Architecture, and Mechanization Takes Command, had an important conceptual influence on the members of the Independent Group at the Institute of Contemporary Arts in the 1950s. Giedion was the first secretary-general of the Congrès International d'Architecture Moderne, and taught at the Massachusetts Institute of Technology and Harvard University.
SAMUEL ICHIYE HAYAKAWA (1906-1992) was a Canadian-born American linguist, psychologist, semanticist, teacher, writer, and politician of Japanese ancestry. A professor of English, he served as president of San Francisco State University, and then as U.S. Senator from California from 1977-1983.


GYORGY KEPES (1906-2001) divided his time between painting, teaching, experimentation with motion pictures and commercial design. His dominant interest was teaching and he believed in the coming of a new art that would combine science and aesthetics to the advantage of both. A native of Hungary, he worked in Austria, Germany, England and the United States. Since his early student days in Budapest, Kepes constantly experimented and pioneered, hoping to discover a new and more functional vocabulary for the visual arts. In casting aside outworn traditions and cumbersome conventions, he helped to develop new possibilities for not only the advertising arts but also for the motion picture, photography and painting.
Kepes exhibited his work widely in Europe and the United States. He conducted courses in advertising design for the Art Directors Club in Chicago, and for six years was associated with the School of Design as head of the Light and Color departments. He taught at North Texas State Teachers College in Denton, at Brooklyn College, and was a member of the faculty of Massachusetts Institute of Technology.
SIGFRIED GIEDION (1888-1968) was a Bohemian-born Swiss historian and critic of architecture. His ideas and books, Space, Time and Architecture, and Mechanization Takes Command, had an important conceptual influence on the members of the Independent Group at the Institute of Contemporary Arts in the 1950s. Giedion was the first secretary-general of the Congrès International d’Architecture Moderne, and taught at the Massachusetts Institute of Technology and Harvard University.
SAMUEL ICHIYE HAYAKAWA (1906-1992) was a Canadian-born American linguist, psychologist, semanticist, teacher, writer, and politician of Japanese ancestry. A professor of English, he served as president of San Francisco State University, and then as U.S. Senator from California from 1977-1983.
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