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Title: Positioning: The Battle for Your Mind / Edition 1, Author: Al Ries
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Positioning: The Battle for…
by Al Ries, Jack Trout
Paperback $22.00
Title: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters / Edition 1, Author: Joseph Sugarman
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The Adweek Copywriting…
by Joseph Sugarman
Paperback $28.00
Title: Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas / Edition 2, Author: Richard Bayan
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Words That Sell: The Thesaurus…
by Richard Bayan
Paperback $22.00
Title: Disruption: Overturning Conventions and Shaking Up the Marketplace / Edition 1, Author: Jean-Marie Dru
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Disruption: Overturning…
by Jean-Marie Dru
#1 in Series
Hardcover $58.00
Title: When Ads Work: New Proof That Advertising Triggers Sales / Edition 1, Author: David M Jones
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When Ads Work: New Proof That…
by David M Jones
Paperback $77.99
Title: The Effect of Advertising and Display: Assessing the Evidence / Edition 1, Author: Robert East
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The Effect of Advertising and…
by Robert East
Hardcover $109.99
Title: Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector / Edition 1, Author: Aino Halinen
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Relationship Marketing in…
by Aino Halinen
Explore Series
Hardcover $350.00
Title: Strategic Copywriting: How to Create Effective Advertising / Edition 2, Author: Edd Applegate
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Strategic Copywriting: How to…
by Edd Applegate
Paperback $71.00
Title: Advertising Photography: A Straightforward Guide to a Complex Industry / Edition 1, Author: Lou Lesko
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Advertising Photography: A…
by Lou Lesko, Bobbi Lane
Paperback $39.99
Title: The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors, Author: Margo Berman
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The Brains Behind Great Ad…
by Margo Berman, Robyn Blakeman
Paperback $56.00
Title: Truth, Lies, and Advertising: The Art of Account Planning / Edition 1, Author: Jon Steel
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Truth, Lies, and Advertising:…
by Jon Steel
#3 in Series
Hardcover $50.00
Title: Building Brands Directly: Creating Business Value from Customer Relationships, Author: Stewart Pearson
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Building Brands Directly:…
by Stewart Pearson
Hardcover $89.00
Title: Standard Dictionary of Advertising, Mass Media and Marketing / Standard Wörterbuch für Werbung, Massenmedien und Marketing: English-German / Englisch-Deutsch / Edition 1, Author: Wolfgang J. Koschnick
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Standard Dictionary of…
by Wolfgang J. Koschnick
Hardcover $155.99
Title: Under the Radar: Talking to Today's Cynical Consumer / Edition 1, Author: Jonathan Bond
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Under the Radar: Talking to…
by Jonathan Bond, Richard Kirshenbaum
#2 in Series
Hardcover $76.00
Title: Values, Lifestyles, and Psychographics / Edition 1, Author: Lynn R. Kahle
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Values, Lifestyles, and…
by Lynn R. Kahle, Larry Chiagouris
Paperback $61.99
Title: Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan / Edition 2, Author: Sally J. Patterson
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Strategic Communications for…
by Sally J. Patterson, Janel M. Radtke
Hardcover $79.00
Title: The Great American Blow-Up: Puffery in Advertising and Selling / Edition 2, Author: Ivan L. Preston
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The Great American Blow-Up:…
by Ivan L. Preston
Paperback $19.95
Title: Repositioning: Marketing in an Era of Competition, Change, and Crisis / Edition 1, Author: Steve Rivkin
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Repositioning: Marketing in an…
by Steve Rivkin, Jack Trout
Hardcover $37.00
Title: How Advertising Works: The Role of Research / Edition 1, Author: John Philip Jones
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How Advertising Works: The…
by John Philip Jones
Explore Series
Paperback $151.00
Title: Marketing and Advertising Law in a Process of Harmonisation, Author: Ulf Bernitz
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Marketing and Advertising Law…
by Ulf Bernitz, Caroline Heide-Jørgensen
Explore Series
Paperback $54.95

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