Title: Positioning: The Battle for Your Mind / Edition 1, Author: Al Ries
Title: Value Proposition Design: How to Create Products and Services Customers Want / Edition 1, Author: Alexander Osterwalder
Title: This is Service Design Thinking: Basics, Tools, Cases / Edition 1, Author: Marc Stickdorn
Title: Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications / Edition 1, Author: Sarah Durham
Title: Successful Marketing: Secrets & Strategies, Author: Rhonda Abrams
Title: The Elusive Fan: Reinventing Sports in a Crowded Marketplace / Edition 1, Author: Ben Ryan Shields
Title: Marketing Warfare / Edition 1, Author: Al Ries
Title: A Technique for Producing Ideas / Edition 1, Author: James Young
Title: The Hidden Persuaders, Author: Vance Packard
Title: Customer Visits: Building a Better Market Focus: Building a Better Market Focus / Edition 3, Author: Edward F. McQuarrie
Title: Marketing in the Boardroom: Winning the Hearts and Minds of the Board / Edition 1, Author: Ruth Saunders
Title: Where am I Wearing?: A Global Tour to the Countries, Factories, and People That Make Our Clothes / Edition 2, Author: Kelsey Timmerman
Explore Series
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Title: Innovation and New Product Marketing (RLE Marketing) / Edition 1, Author: David F. Midgley
Title: Food Styling: The Art of Preparing Food for the Camera / Edition 1, Author: Delores Custer
Title: Pricing on Purpose: Creating and Capturing Value / Edition 1, Author: Ronald J. Baker
Title: Advertising & IMC: Principles and Practice / Edition 10, Author: Sandra Moriarty
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Title: The Ultimate Guide to Sports Marketing / Edition 2, Author: Lisa Delpy Neirotti
Title: The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace / Edition 1, Author: Peter Montoya
Title: Repositioning: Marketing in an Era of Competition, Change, and Crisis / Edition 1, Author: Steve Rivkin
Title: Marketing Communications: Brands, Experiences & Participation, Author: Chris Fill

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