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101 THINGS I LEARNED? IN BUSINESS SCHOOL will cover a wide range of lessons that are basic enough for the novice business student as well as inspiring to the experienced practitioner.
The unique packaging of this book will attract people of all ages who have always wondered whether business school would be a smart career choice for them. Judging by the growing number of people taking the GMATs (the entrance exam for business school) each year, clearly more people than ever are thinking about heading in this direction.
Subjects include accounting, finance, marketing, management, leadership, human relations, and much more - in short, everything one would expect to encounter in business school.
Illustrated in the same fun, gift book format as 101 THINGS I LEARNED? IN ARCHITECTURE SCHOOL, this will be the perfect gift for a recent college or high school grad, or even for someone already well-versed in the business world.
|Publisher:||Grand Central Publishing|
|Product dimensions:||7.52(w) x 5.26(h) x 0.97(d)|
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Read an Excerpt
101 Things I Learned (TM) in Business School
By Preis, Michael W.
Grand Central PublishingCopyright © 2010 Preis, Michael W.
All right reserved.
Business is the exchange of entities to which values have been assigned.
In business transactions, the values assigned to goods, services, or money may be economic, emotional, or both. A business transaction works because each party assigns a higher value to what it receives than what it provides. A customer who buys a sweater for $50 values the sweater more than the $50; likewise, the seller values the $50 more than the sweater.
Value may be assigned on the basis of anticipated future value instead of current value. For example, one might “overpay” for an ice cream machine because of an expectation that it will generate future income. In this sense, business is sometimes defined as the exchange of current value for future value.
Excerpted from 101 Things I Learned (TM) in Business School by Preis, Michael W. Copyright © 2010 by Preis, Michael W.. Excerpted by permission.
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