Reinventing Fire: Bold Business Solutions for the New Energy Era

1.5 2 5 1
by Amory Lovins, Marvin Odum (Foreword by), John W. Rowe (Foreword by)



Condition: New

Sold by PaperbackshopUS

Seller since 2015

Seller Rating

Seller Comments:

New Book. Shipped from US within 10 to 14 business days. Established seller since 2000.

Ships from: Commerce, GA

Usually ships in 1-2 business days

Back to Product Details

Product Details

ISBN-13: 9781603585385
Publisher: Chelsea Green Publishing
Publication date: 10/07/2013
Pages: 352
Product dimensions: 7.40(w) x 9.00(h) x 0.90(d)

About the Author

Amory Lovins, a consultant physicist, is among the world's leading experts in energy and its links with resources, security, development, and environment. He has advised the energy and other industries for four decades as well as the U.S. Departments of Energy and Defense. His work in 50+ countries has been recognized by the "Alternative Nobel," Blue Planet, Volvo, Zayed Future Energy (Runner-Up), Onassis, Nissan, Shingo, Goff Smith, and Mitchell Prizes, the Benjamin Franklin and Happold Medals, MacArthur and Ashoka Fellowships, 11 honorary doctorates, honorary membership of the American Institute of Architects, Foreign Membership of the Royal Swedish Academy of Engineering Sciences, honorary Senior Fellowship of the Design Futures Council, and the Heinz, Lindbergh, Jean Meyer, Time Hero for the Planet, Time International Hero of the Environment, Popular Mechanics Breakthrough Leadership, National Design, and World Technology Awards.

A Harvard and Oxford dropout and former Oxford don, he has briefed 20 heads of state and advises major firms and governments worldwide, recently including the leadership of Coca-Cola, Deutsche Bank, Ford, Holcim, Interface, and Wal-Mart. He cofounded in 1982 and serves as Chairman and Chief Scientist of Rocky Mountain Institute, an independent, market-oriented, entrepreneurial, nonprofit, nonpartisan think-and-do tank that creates abundance by design. His most recent visiting academic chair was in spring 2007 as MAP/Ming Professor in Stanford's School of Engineering, offering the University's first course on advanced energy efficiency ( The latest of his 30 books is Reinventing Fire: Bold Business Solutions for the New Energy Era. An anthology from his 1968-2010 work, The Essential Amory Lovins, was released in 2011. He is also the co-author of the sustainable business classic, Natural Capitalism. In 2009, Time named him one of the 100 most influential people in the world, and Foreign Policy, one of the 100 top global thinkers.

Table of Contents

1. Defossilizing fuels

The true cost of oil addiction

Oil and insecurity

Coal's hidden costs

Turning the supertanker

Lighting the new fire

No miracles required

2. Transportation : fitter vehicles, smarter use

Designing and building autos differently

Using autos more productively

The rest of the story : beyond automobiles

Powering vehicles with cleaner energy

Conclusion : better mobility at lower cost without oil

3. Buildings : designs for better living

Understanding today's building quagmire

The efficiency revolution : what's profitable and what's possible

The conundrum and the challenge

Solving the efficiency puzzle

Conclusion : more comfort, more productivity, less energy, stronger economics

4. Industry : remaking how we make things

How the industrial jungle drives U.S. energy demand

Viewing industry through the efficiency lens

How much more productive can industry become?

Transforming the industrial jungle

Conclusion : competitiveness through radical energy productivity

5. Electricity : repowering prosperity

Imagining the next electricity system

Maintain : the elusiveness of "business-as-usual"

Migrate : the conventional approach to "carbon-free" electricity

Renew : tapping nature's inexhaustible energy sources

Transform : a seismic shift in scale

Four cases, one broad direction

How do we get there from here?

Conclusion : the path forward

6. Many choices, one future

Looking back from 2050

How can reinventing fire evolve smoothly?

How do we seize the 2050 prize?

Kindling the new fire

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews

Reinventing Fire 1.5 out of 5 based on 0 ratings. 2 reviews.
JREdge More than 1 year ago
The book does not port to the Nook platform very well at all. Most of the book's graphs are cut off and do not display on the Nook Color. The text of the book does present a positive outlook for future US energy consumption if energy efficiency gains are realized. As someone well acquainted with the subject already, I did not find much new information, but for a beginner, this could be a fantastic start to research on energy efficiency. I would have rated this book five stars if the ebook version performed properly.
Anonymous More than 1 year ago