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"If we wish to help humans to become more fully human, we mustrealize not only that they try to realize themselves, but that theyare also reluctant or afraid or unable to do so. Only by fullyappreciating this dialectic between sickness and health can we helpto tip the balance in favor of health." -Abraham MaslowAbraham Maslow's theories of self-actualization and the hierarchyof human needs are the cornerstone of modern humanistic psychology,and no book so well epitomizes those ideas as his classic Toward aPsychology of Being.A profound book, an exciting book, its influence continues tospread, more than a quarter century after its author's death,beyond psychology and throughout the humanities, social theory, andbusiness management theory.Of course, the book's enduring popularity stems from the importantquestions it raises and the answers it provides concerning what isfundamental to human nature and psychological well-being, and whatis needed to promote, maintain, and restore mental and emotionalwell-being. But its success also has to do with Maslow's uniqueability to convey difficult philosophical concepts with passion,precision, and astonishing clarity, and, through the power of hiswords, to ignite in readers a sense of creative joy and wholenesstoward which we, as beings capable of self-actualization,strive.This Third Edition makes Abraham Maslow's ideas accessible to a newgeneration of psychology students, as well as businesspeople,managers, and trainers interested in applying the study of humanbehavior to management techniques.An energetic and articulate scholar, Professor Maslow was theauthor of more than twenty books, including Eupsychian Management;Psychology of Science; Religions, Values, and Peak Experiences;Motivation and Personality; and Principles of Abnormal Psychology(with B. Mittelmann). He also edited New Knowledge in Human Valuesand wrote nearly one hundred articles. His teachings continue to bea staple for psychologists and psychology students."Capacities clamor to be used, and cease their clamor only whenthey are well used. . . . Not only is it fun to use our capacities,but it is necessary for growth. The unused skill or capacity ororgan can become a disease center or else atrophy or disappear,thus diminishing the person." -Abraham MaslowToward a Psychology of Being, Third EditionAbraham Maslow doesn't pretend to have easy answers, absolutes, orsolutions that bring the relief of finality-but he does have a deepbelief in people. In this Third Edition of Toward a Psychology ofBeing (the original edition sold well over 100,000 copies), thereis a constant optimistic thrust toward a future based on theintrinsic values of humanity. Professor Maslow states that, "Thisinner nature, as much as we know of it so far, seems not to beintrinsically evil, but rather either neutral or positively 'good.'What we call evil behavior appears most often to be a secondaryreaction to frustration of this intrinsic nature." He demonstratesthat human beings can be loving, noble, and creative, and arecapable of pursuing the highest values and aspirations.This Third Edition will bring Professor Maslow's ideas to a wholenew generation of business and psychology readers, as well asanyone interested in the study of human behavior.
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About the Author
ABRAHAM H. MASLOW, PhD (1908-70), was born in Brooklyn, New York, and educated at the City College of New York and the University of Wisconsin. Before assuming his post as Chairman of the Department of Psychology at Brandeis University in 1951, he taught for fourteen years at Brooklyn College. Dr. Maslow also served as President of the American Psychological Association from 1967-68.
Table of Contents
A LARGER JURISDICTION FOR PSYCHOLOGY.Introduction: Toward a Psychology of Health.What Psychology Can Learn from the Existentialists.GROWTH AND MOTIVATION.Deficiency Motivation and Growth Motivation.Defense and Growth.The Need to Know and the Fear of Knowing.GROWTH AND COGNITION.Cognition of Being in the Peak-Experiences.Peak-Experiences as Acute Identity-Experiences.Some Dangers of Being-Cognition.Resistance to Being Rubricized.CREATIVENESS.Creativity in Self-Actualizing People.VALUES.Psychological Data and Human Values.Values, Growth, and Health.Health as Transcendence of Environment.FUTURE TASKS.Some Basic Propositions of a Growth and Self-ActualizationPsychology.Appendices.Bibliography.Additional Bibliography.Index.
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