The B&N Podcast: Katy Tur

Every author has a story beyond the one that they put down on paper. The Barnes & Noble Podcast goes between the lines with today’s most interesting writers, exploring what inspires them, what confounds them, and what they were thinking when they wrote the books we’re talking about.

In this episode, NBC news correspondent and MSNBC anchor Katy Tur joins Jim Mustich to talk about her experience on the Trump campaign trail in 2016 — including her frequent role as a target of the future President’s taunts — as chronicled in her recent book Unbelievable: My Front Row Seat to the Craziest Campaign in American History. She tells us about how as a foreign correspondent she “fell face first” into an unlikely job covering what would become one of the most astonishing, exhausting, and consequential events in American political history.


Called “Disgraceful,” “third-rate,” and “not nice” by Donald Trump, NBC News correspondent Katy Tur reported on—and took flak from—the most captivating and volatile presidential candidate in American history. Tur lived out of a suitcase for a year and a half, following Trump around the country, powered by packets of peanut butter and kept clean with dry shampoo. She visited forty states with the candidate, made more than 3,800 live television reports, and tried to endure a gazillion loops of Elton John’s “Tiny Dancer”—a Trump rally playlist staple.

From day 1 to day 500, Tur documented Trump’s inconsistencies, fact-checked his falsities, and called him out on his lies. In return, Trump repeatedly singled Tur out. He tried to charm her, intimidate her, and shame her. At one point, he got a crowd so riled up against Tur, Secret Service agents had to walk her to her car.

None of it worked. Facts are stubborn. So was Tur. She was part of the first women-led politics team in the history of network news. The Boys on the Bus became the Girls on the Plane. But the circus remained. Through all the long nights, wild scoops, naked chauvinism, dodgy staffers, and fevered debates, no one had a better view than Tur.

Unbelievable is her darkly comic, fascinatingly bizarre, and often scary story of how America sent a former reality show host to the White House. It’s also the story of what it was like for Tur to be there as it happened, inside a no-rules world where reporters were spat on, demeaned, and discredited. Tur was a foreign correspondent who came home to her most foreign story of all. Unbelievable is a must-read for anyone who still wakes up and wonders, Is this real life?

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Photo of Katy Tur (c) Elena Seibert.